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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
A platform choice looks like a small decision at the start of a project. It rarely stays that way. Pick wrong and the cost shows up six months later in plugin cleanup, a content model that fights your editors, or a rebuild that erases a year of SEO. WordPress still runs 40.3% of every site […]
Shopify’s own 2023 Core Web Vitals data made the pitch harder to sell. Traditional Liquid storefronts passed all three vitals about 59.5% of the time. Hydrogen sat closer to 35%, and other headless frameworks near 28%. In other words, the platform’s own numbers show that most headless builds are slower than the themes they replace, […]
Miami looks like a tech hub from the outside. Since January 2024, employers across Miami-Dade, Broward, and Palm Beach have posted more than 50,000 unique tech jobs, and Miami Tech Works projects 75,806 openings against roughly 66,034 retained local graduates through 2034. That is a real 13% gap. But CBRE still ranks South Florida 27th […]
Three vendors can quote the same website at $2,400, $18,000, and $92,000, and none of them are lying. They are pricing three different products and calling all of them a website. That is the real reason the question of website cost has no clean answer in 2026, and the reason so many buyers end up […]
Most failed web application projects do not fail in the code. They fail months earlier, when a team commits to React, Laravel, or a developer quote before anyone can say in one sentence who the product is for and what it must help that person do. By the time engineering starts, the real problems are […]
A vendor demo makes conversational AI seem easy to implement. A bot answers three questions, updates a ticket, and adds a promise to the room: reduced hires for support, faster response times, and fewer emails in the support inbox. Six months later, the bot is busy and the business is no better. Customers still want […]
The demos always look great. The content model is clean, the APIs are working, and both vendors sell us on an on-time launch. The real deciding factor on a project occurs six months later when someone is expected to work on a Sunday to update a server, fix a permission error, work around a locale […]
You have a website, a content backlog that keeps growing, and staff who need to publish without waiting on engineering. One agency recommends WordPress because your team is likely familiar with it. The other recommends Contentful because of its modern, flexible technology. The question that really matters six months after you launch is not which […]
You’re looking at two tabs, one with Shopify and one with WordPress. Shopify seems easier with its promise of a store without the need to hire a developer, but you’ve read WordPress is free. What’s really at stake is whether either platform will hold up cheaply and dependably a year and a half from now, […]
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