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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
You will find the median Shopify store has a 1.4% conversion rate. The best in the class are at 3.2% and up. Do not put that disparity on the platform; the software is the same for everyone. It comes down to a few calls made in Shopify store setup — things like mobile weight, shipping […]
New CRM rollouts have a way of stalling on adoption, with some 40% failing in that regard. Then there is the other 20% that will be over budget before the team has even put the system to proper use. Do not think of these as outliers; they are the base rate for any CRM project, […]
Two vendors bid on the same product. One quotes a fixed price. The other quotes time and materials. Both proposals sound reasonable until you ask a harder question: who eats the cost when the scope changes, and how often will that happen? A Norwegian study of 35 public software projects found an 83% success rate […]
There is a tendency among buyers to view AI integration as if it were a plug. Pick a model, make the connection to your product and off you go with something intelligent on the other end. The problem is that this is an expensive way to be wrong. For the most part the model is […]
You will find active digital transformation programs in some 90% of organizations. Yet only a third or so can claim to have come in on time, on budget and within scope. McKinsey and BCG have been tracking that disparity for years with little change to report. So the question is not whether one should transform. […]
You will find that the majority of advice on putting together a subscription website is little more than a tooling exercise. The prescription is simple: install a plugin, connect Stripe, put a gate on a few pages and you have a product. You do have a site, but not a business. A subscription website is […]
In 2024, Gartner put more than 5,700 customers to the test and came away with some telling numbers. Only 14% of service problems were put to rest through self-service. Take an issue a customer would describe as “very simple” and you still only see resolution in about 36% of cases. And yet 88% of those […]
You will not see a custom web app project come to grief because the wrong framework was chosen. More often it is the case that the team put pen to code before anyone could put into a single sentence what the product was for and who it was for. By the time such omissions are […]
The numbers are stark: some 60 per cent of enterprise AI outlays amount to nothing in terms of material value, while a mere 5 or 6 per cent deliver at scale. This is the reality one has to face when looking to hire an AI chatbot development firm in 2026. There is no denying the […]
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