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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
Most portal projects hit a dead end before a single screen is designed. A team believes a site needs “an account area.” A vendor’s demo looks clean. Six months later, customers continue to email the same four questions: “Where’s my order?” “Can I skip next month?” “Where’s my invoice?” “How do I cancel?” The portal […]
Shortlists for a digital product design firm are often misguided. Someone will screenshot five agency websites, forward them to the team with a note of which one looks strongest, and invite design feedback. The design is not what decides the outcome. The way studios are structured decides everything. A senior partner who sells and then […]
A demo can conceal most problems. Chatbots answer the three questions they’ve been trained on. The sales engineer gives their nod, and the room cheers that this will be the year the support queue shortens. Then the chatbot encounters a real CRM record with a field that was renamed two years ago, an informal policy, […]
Most custom ERP systems do not make it past the planning stages. The 2024 Panorama Consulting report on ERP outcomes approximates abandonment, delays, or cost overruns at between 50% and 75% of all implementations. When surveyed, practitioners tend to point to the same phenomena found when project failures are examined post-mortem. In most cases, the […]
Most owners mistakenly assume that hiring a virtual assistant is a sign of business growth. In reality, most businesses are far from ready to take on additional support. Long past the midnight hour and still answering support requests? Chasing after an unpaid invoice you chased last week and promised to have an active product update […]
A public company spent roughly six months and approximately one million dollars developing a single Shopify store with finance back-end integration. Another team placed nine mostly senior engineers on a single shop migration and took almost a year to do it. Neither of these projects was doomed because of Shopify. Both of these projects failed […]
Three groups can quote the same ecommerce site for $4,000, $28,000, and $140,000. None of them are lying. Each is offering a unique product and calling it a store. Per Digital Applied 2026, the median cost of a small business site is between $8,000 and $25,000, while a custom ecommerce site is likely to cost […]
According to Tenet’s product development statistics, only 24% of digital products make it to launch, and just 22% reach their target adoption. Consider the two statistics together. Shipping is hard. Being used is even harder. The gap between a product’s launch and a product’s incorporation into someone’s everyday routine is where most digital product development […]
Most Next.js eCommerce projects don’t fail because of the framework. They fail on everything the framework doesn’t take care of. A team will choose Next.js because of how quickly they can build a product page, only to find themselves spending 6 months building the state of carts, tax rules, and order status. They spend more […]
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