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Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
If you are thinking of putting together a generative AI startup in 2026, there is one figure from MIT’s NANDA initiative you should have at the back of your mind: some 95% of the 300 enterprise deployments they put under the microscope had little to no discernible effect on the P&L. You will not find […]
Deloitte’s 2024 outsourcing survey found that more than 70% of organizations now outsource critical technology functions. AI is part of that shift, but offshore AI developers are not a simple way to buy cheaper code. They can help product, engineering, and operations teams move faster, especially when the work is well scoped. They can also […]
Baymard Institute’s checkout research puts average cart abandonment at 70.19%. That number is not just a checkout problem. It is a reminder that ecommerce revenue is often lost in the details: product pages that do not answer buyer doubts, slow mobile experiences, unclear shipping costs, weak subscriptions, messy integrations, and internal workflows that break under […]
Most PostgreSQL vs MySQL debates start in the wrong place. They ask which database is faster. The better question is which database will create fewer product, scaling, and maintenance problems once real users start changing the shape of your data. Both are mature open source relational database management systems. Both can power serious web applications. […]
You are building a product. A customer pays, signs up, cancels, books a demo, or submits a form. Then another system needs to react. This is where founders often hit a wall. A developer asks, “Should we use a webhook or an API?” The feature sounds simple, but the decision affects speed, cost, reliability, and […]
You have a product people want. Maybe you have made a few sales through Instagram, a local market, or word of mouth. Now you are stuck on a bigger decision than most founders expect: Shopify vs Etsy. This is not just a software choice. It shapes how you get customers, how much control you keep, […]
You have an idea. Maybe it is a SaaS product, a client portal, a membership platform, or a publishing tool your team badly needs. If you want to hire product development team support, a vague job post is not enough. You are not just filling roles. You are choosing who gets close to the core […]
You have products to sell, a brand taking shape, and a list of priorities that is already too long. Then one question shows up early and slows everything down: WordPress vs Shopify for ecommerce. It feels like a big bet, and in some ways it is. Your platform affects launch speed, monthly costs, marketing flexibility, […]
Amazon often takes 25% to 45% of the sale price once you add up the main seller fees. If you are trying to figure out how much does Amazon take from sellers, the real question is whether your margin can survive Amazon’s fee structure at all. A lot of products look profitable on paper and […]
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