01
Discovery
We map your products, buyers, business rules, and operational constraints, so the ecommerce build starts with a clear scope and the right platform decisions.
Ecommerce Development
We provide ecommerce development services for brands, retailers, and businesses that need a custom online store, smoother operations, and a site built to convert.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Sell more online with ecommerce development built around your business.
You get an online store that is easier to manage, easier to grow, and easier for customers to buy from. We build around the parts that matter most in ecommerce: product presentation, checkout flow, platform fit, integrations, and the operational details that affect revenue every day.
We work with consumer brands, membership businesses, publishers with paid products, and companies with more complex B2B or multi-system ecommerce needs. That includes custom storefront builds, ecommerce integration services, and ecommerce optimization focused on catalog structure, checkout, and performance.
What we cover
Better ecommerce performance starts with the right build.
01
Storefront Development
We design and build custom ecommerce storefronts on platforms like Shopify and WooCommerce. You get a buying experience that fits your products, brand, and sales process instead of forcing your business into a generic theme.
02
Platform Migration
We move ecommerce sites from outdated setups, patched-together tools, or the wrong platform for the job. That includes product data, customer flows, redirects, and launch planning so you can switch without unnecessary disruption.
03
Checkout Optimization
We improve cart and checkout flows by removing friction, fixing logic issues, and tightening the path to purchase. That can include cart drawers, shipping logic, payment setup, and the UX details that affect conversion.
04
Systems Integration
We connect your store to the tools that keep the business running, including payment systems, fulfillment workflows, email platforms, inventory tools, and subscription or membership software. You get fewer manual workarounds and cleaner operations.
05
Custom Commerce Features
We build the parts that off-the-shelf ecommerce setups usually miss, such as gated purchases, account-based buying, dynamic pricing logic, or product blocks that pull from external systems like Shopify. You get ecommerce software development shaped to how you actually sell.
06
B2B Commerce Workflows
We support B2B ecommerce development where buying is more complex than a standard retail checkout. That can include custom account rules, quote or approval flows, and product access based on customer type.
07
Catalog and Merchandising UX
We structure collections, product pages, filters, and navigation so customers can find what they need fast. You get a store that handles real product discovery instead of burying important items behind weak taxonomy and cluttered layouts.
08
Ongoing Optimization
We stay involved after launch to improve performance, ship enhancements, and respond to what customer behavior shows. That includes ecommerce optimization work around speed, merchandising, checkout, and new feature development.
Our work
Real projects. Real results.
Online Ticketing for an Independent Cinema
Teton Gravity Research has spent thirty years as a cultural institution in action sports, known for jaw-dropping films featuring the world's top skiers, snowboarders, and surfers. But by the time they came to Refact, their website had become a liability. The team was fighting their technology instead of creating content. 10,000 articles sat locked inside ExpressionEngine, a legacy CMS that was barely staying online. Previous migration attempts had stalled. They asked for a redesign; before quoting one, we asked harder questions about what their digital presence should actually do.
From Broken Tech Stack to HubSpot Acquisition. How Refact helped The Hustle launch their premium newsletter in two weeks
Our process
Launch the right store with a process that reduces risk.
02
Design
We design key ecommerce screens like collection pages, product pages, cart, and checkout paths, so you can review how customers will browse and buy before development starts.
03
Development
We build the storefront, configure the platform, and connect the systems behind it, so your ecommerce site works cleanly across catalog, checkout, and operations.
04
Launch
We test products, payments, redirects, emails, and order flows in staging, so your store goes live without avoidable launch-day problems.
05
Ongoing Support
We monitor performance, fix issues, and ship improvements after launch, so your store keeps getting stronger as you learn what customers respond to.
Refact developed our customer-facing ecommerce site with minimal oversight, and the end product was on brand, on budget, and on time. They handled scope changes with very little disruption.
CFO, Gaming Company
Refact moved quickly, kept communication swift, and brought strong ecommerce development skills to our Shopify theme project. The design was converted accurately, down to the small details.
Shree Dhamija
Founder, Store OS
Refact exceeded our expectations. They revamped our Shopify site, improved product pages and checkout, and helped raise our conversion rate from 2.5% to 3.7%.
Tim Sotoadeh
Founder & CEO, Broya
FAQS
Commonly asked questions
What do your ecommerce development services include?
We handle strategy, design, development, launch, and post-launch improvement for ecommerce sites. That can include custom storefronts, platform migrations, checkout work, integrations, and ongoing optimization.
When does custom ecommerce development make sense?
It makes sense when your store has workflows, integrations, or buying rules that standard themes and plugins cannot handle well. It also makes sense when your current setup is slowing down growth or creating daily operational friction.
Do you handle ecommerce optimization after launch?
Yes. We continue with improvements after launch based on real usage, including speed, product discovery, cart flow, checkout UX, and new feature development.
How do you decide what platform to use?
We start with your products, operations, team, and growth plans before recommending tools. The right answer depends on how much customization you need, how your team works, and what other systems the store must connect to.
Do you work with Shopify and WooCommerce?
Yes. We build on Shopify and WooCommerce, and we also handle custom ecommerce setups when the business needs something more specific.
Can you help with ecommerce integration services?
Yes. We connect ecommerce platforms to payment systems, fulfillment tools, email platforms, subscription tools, CRMs, and other business systems that need to work together.
Can you support B2B ecommerce development?
Yes. We can build workflows that fit more complex buying behavior, including account-based access, pricing logic, approvals, and customer-specific experiences.
Do you offer discovery before development starts?
Yes. Discovery helps define scope, requirements, priorities, and platform fit before code begins. It reduces risk and gives everyone a clearer plan for what should be built and why.
Get started
Get a clear ecommerce plan before you commit to a build
Tell us what you’re building and we’ll get back to you within one business day.