01
Audit
We review your platform, content types, URLs, media, and integrations, so we know exactly what must be preserved and what should change.
Website Migration
Website migration service for publishers, ecommerce teams, and growing businesses that need to move to a new platform without losing content, rankings, or momentum.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Move your site without losing what you've built
A good site migration keeps traffic stable, preserves years of content, and gives your team a cleaner platform to manage after launch. You get a migration plan that covers redirects, content structure, integrations, and testing before anything goes live.
We handle website migration for media companies, ecommerce brands, education teams, and content-heavy businesses moving from legacy CMSs or replatforming to WordPress, Shopify, or another modern stack. The work usually includes content migration, SEO-safe URL mapping, and launch coordination.
What we cover
Search visibility and content integrity come first
01
Migration Audit
We assess your current CMS, templates, content model, media library, and integrations before migration starts. You get a clear view of what should move, what should be retired, and where the real risk sits.
02
URL Mapping and Redirects
We map old URLs to new destinations and build redirect rules to protect search traffic during a site migration. This includes legacy paths, changed taxonomies, and edge cases that generic redirect plugins miss.
03
Content and Media Migration
We migrate articles, pages, product content, authors, taxonomies, and media from the old platform into the new structure. When needed, we transform raw HTML into Gutenberg blocks or another editor format your team can actually use.
04
SEO Preservation
We carry over metadata, canonicals, indexation controls, structured content signals, and internal linking patterns that matter for website migration SEO. The goal is simple: keep rankings steady while the platform underneath changes.
05
Integration Migration
We reconnect the systems your site depends on, including email platforms, subscriptions, paywalls, analytics, ecommerce tools, and ad tech. Your new platform works with the rest of your business on day one.
06
Data Cleanup and Deduplication
We identify duplicate records, outdated content, and broken structures before they get copied into the new site. That gives you a cleaner platform and avoids importing years of avoidable mess.
07
QA and Validation
We test templates, redirects, forms, search, responsive behavior, and key user flows in staging before launch. We also validate migrated records in batches so missing content and formatting issues are caught early.
08
Launch and Cutover Support
We manage DNS, SSL, redirect deployment, cache handling, and post-launch monitoring as part of the cutover. The aim is zero downtime where possible and a rollback path if something unexpected appears.
Our work
Real projects. Real results.
A regional publishing icon escapes a legacy CMS with 30,000 articles intact.
Teton Gravity Research has spent thirty years as a cultural institution in action sports, known for jaw-dropping films featuring the world's top skiers, snowboarders, and surfers. But by the time they came to Refact, their website had become a liability. The team was fighting their technology instead of creating content. 10,000 articles sat locked inside ExpressionEngine, a legacy CMS that was barely staying online. Previous migration attempts had stalled. They asked for a redesign; before quoting one, we asked harder questions about what their digital presence should actually do.
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.
Our process
Reduce migration risk with a plan built before launch.
02
Plan
We create the migration plan, including redirect logic, data mapping, SEO safeguards, and rollback steps, so the move is controlled instead of improvised.
03
Migrate
We move content, media, configurations, and connected systems in stages, so your new platform is populated accurately and ready for validation.
04
QA
We test URLs, templates, forms, search, and integrations across devices, so migration issues are caught before they reach users or search engines.
05
Launch
We handle cutover, monitor redirects, and verify live performance after DNS and SSL changes, so the new site goes live with minimal disruption.
Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.
Ben Sullivan
Head of Digital, Keck School of Medicine of USC
Refact's response speed is fast, and answers or solutions come as fast. They handled a secure migration to a manageable server, improved site speed from a D to a B+, and met every expectation on delivery.
Lawrence Hollins
Publisher, Down East Enterprise Inc.
They've really taken good care of this project, like they are the owners. The migration from Typo3 to WordPress was completed on time and within budget, with excellent planning and communication throughout.
Owner, Special Education Training Firm
FAQS
Commonly asked questions
What is included in a website migration service?
A website migration service usually includes auditing your current site, mapping URLs, moving content and media, preserving SEO elements, reconnecting integrations, and managing launch. The exact scope depends on your platform, data quality, and how much of the site structure is changing.
How long does website migration take?
Simple migrations can take a few weeks, while content-heavy or custom platform migrations can take several months. The biggest variables are content volume, legacy data quality, and how many integrations need to move with the site.
Do you handle website replatforming for ecommerce sites?
Yes. Ecommerce platform migration often includes product data, collections, customer flows, apps, analytics, and checkout dependencies, so we plan around revenue risk as well as content and SEO.
What affects website migration cost?
Website migration cost is driven by content volume, data complexity, integration count, platform limitations, and how much cleanup is needed before import. A small brochure site is very different from a publisher archive or a complex ecommerce replatforming project.
Will a site migration hurt our SEO?
It can if the migration is rushed or redirects are handled poorly. We reduce that risk by planning URL mapping, preserving metadata and indexation rules, and validating the live site after launch.
Can you migrate from a legacy CMS or custom platform?
Yes. That often requires custom extraction, transformation scripts, or staged imports because off-the-shelf tools rarely handle proprietary structures cleanly.
How do you prevent broken links after migration?
We map old URLs to new destinations and test redirect behavior before and after launch. We also review internal links, media references, and navigation patterns so broken paths are not left for users or search engines to discover first.
Can you migrate content into WordPress or HubSpot?
Yes. We regularly migrate content into modern CMS platforms, including WordPress-based environments, and can plan around new content structures, editor formats, and platform-specific constraints.
Get started
A migration plan before you move anything
Tell us what you’re building and we’ll get back to you within one business day.