Latest Case Study
Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Know exactly what to build before you spend a dollar on code.
We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.
Services
WHAT WE BUILD
INDUSTRIES WE SERVE
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.
Scott Garcia
Product Manager at Trends
Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.
Ben Sullivan
Head of Digital, Keck School of Medicine of USC
Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%.
John-Lawrence Smith
Publisher, Virginia Living
Why Us
Case Studies
WELCOME TO REFACT
Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.
The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.
We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.
Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.
I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.
If you're building something you're excited about, I'd like to hear about it.
-Saeedreza
Insights
You have the contract in ink as of Tuesday. Yet come Friday, the W-9 is languishing in a Slack DM, an ID upload has been in the spam folder since last night and someone from your side has to put the client on the spot for brand assets that were already turned over. It is […]
You do not have to look far for examples of what happens when a legacy application modernization plan, which made sense on a slide deck, goes wrong. Knight Capital’s $440 million write-off in under an hour was the result of a deployment that woke up some dormant code no one had any recollection of. TSB […]
You can make a bad CMS decision long before you have even picked the software. All too often, teams will put together a shortlist from vendor slide decks and feature grids, only to find three weeks post-cutover that the editorial workflow is at odds with what the newsroom actually does. The numbers bear this out: […]
If you have a project in mind and need the right partner, tell us what you're thinking.
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