Latest Case Study
Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Know exactly what to build before you spend a dollar on code.
We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.
Services
WHAT WE BUILD
INDUSTRIES WE SERVE
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.
Scott Garcia
Product Manager at Trends
Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.
Ben Sullivan
Head of Digital, Keck School of Medicine of USC
Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%.
John-Lawrence Smith
Publisher, Virginia Living
Why Us
Case Studies
WELCOME TO REFACT
Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.
The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.
We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.
Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.
I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.
If you're building something you're excited about, I'd like to hear about it.
-Saeedreza
Insights
Founders usually ask what is a product engineer at a very specific moment. The idea is clear, early customer interest is real, and every conversation about building the product starts slipping into jargon, mockups, or feature lists that do not add up to a plan. A software product engineer closes that gap. They turn a […]
You’re in a product meeting. Someone says, “We should make this a JS single page application,” and the room keeps moving as if that settled something. You nod, maybe take a note, maybe wonder if this is one of those moments where everyone else got the memo before you did. That reaction is normal. A […]
A design brief is the project document that defines the goals, requirements, audience, timeline, and deliverables before design or development starts. When it is done well, it gives everyone one source of truth before work begins. Most founders do not get stuck because the idea is weak. They get stuck because the idea is still […]
If you have a project in mind and need the right partner, tell us what you're thinking.
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