Know exactly what to build before you spend a dollar on code

Clarity before code.

Know exactly what to build before you spend a dollar on code.

We help non-technical founders and domain experts turn uncertain product ideas into clear, buildable plans. Then we build them the right online product.

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We've helped over 100 founders and domain experts build online products, with an average client relationship of more than two years.

Services

From idea to product. Here's how we get there.

01

Discovery & Strategy

Understand the problem. Define what to build first. Surface assumptions before they become expensive mistakes.
02

Product Design

High-fidelity UI, interactive prototypes, design systems. See your product before code is written.
03

Development

Full-stack engineering. Frontend, backend, integrations, infrastructure. Production-ready, documented, built to last.
04

Ongoing Partnership

Roadmap planning, new features, optimization, fractional product leadership. We grow with you.
Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.

Scott Garcia

Product Manager at Trends

Their project manager was among the best I've worked with. They completed every migration stage through production and testing, met deadlines, and handled 1,000+ article redirects without us needing to micromanage.

Ben Sullivan

Head of Digital, Keck School of Medicine of USC

Refact is great to work with in our complicated business. They launched a great-looking, functional site, and our overall engagement increased by about 20%.

John-Lawrence Smith

Publisher, Virginia Living

Why Us

Here's why founders choose Refact.

01

Full-stack
product thinking

Strategy, design, and development under one roof. We solve problems holistically and deliver products that actually work.
02

Clarity
before code

We invest in understanding what to build before building it. This reduces risk and ensures you're not paying to build the wrong thing.
03

Real partnership
not just a project

Our average client relationship is over two years. They stay because the partnership works and the results compound over time.
04

Clear
communication

Weekly check-ins, direct access to your team, and decisions made together. No black-box handoffs or surprise invoices.
05

Long-term
maintenance

Launch is the beginning. We provide ongoing support, feature development, and optimization so your product keeps growing.
06

Money-back guarantee
on discovery

If we don't deliver what we agreed on after the discovery phase, you get your money back. We offer this because we trust our process.

Case Studies

Real projects. Real results.

See all case studies
Fiore Designs
How a Premium Los Angeles Florist Got a Platform That Finally Matches How Their Business Actually Works
Keck School of Medicine of USC
Migrating a Decade of Medical Research Content Without Losing a Single Reader
Nudfud cover
Building an E-Commerce Platform for a Brand That Refuses to Cut Corners
Broya Living
Five Years, One Shopify Store, and a Conversion Rate That Keeps Climbing
Kinfire Cover
Building a Storefront That Sells a World, Not Just a Product

WELCOME TO REFACT

Founder's note

Great software is built through iteration, not speculation. It takes product vision, strategic thinking, engineering discipline, and business judgment, working together, not in silos.

The hardest part isn't finding developers. It's knowing what to tell them to build. Most of the money lost in failed projects is spent building the wrong thing, not building it wrong.

We start by understanding what you're building and why, before development begins. We design so you can see and use your product before it's built. We build in close collaboration, making decisions together as we learn. And our partnership doesn't end at launch; we continue working together as your product evolves.

Over a decade ago, I had an idea for an internet business. I didn't know how to code, and that business failed, but I fell in love with building online products. Since then, I've helped over 100 founders and domain experts build online products with millions of users and dollars in profit.

I know what it's like to have an idea and fail to build it. I built Refact so other founders never have to go through that experience.

If you're building something you're excited about, I'd like to hear about it.

-Saeedreza

Renaissance-inspired illustration of a man working at a computer

Insights

Featured insights
from Refact

See all insights

Law Firm Website Design: A Practical Guide

You can have a law firm website that is all polished and put together, yet it remains a poor business asset. It will have the practice areas listed, the partners in their suits on display, a link to get in touch, and the whole thing looks finished. And for all that, it generates little to […]

Small Business Website Redesign Playbook

A small business website is not going to fall apart on the day it goes live. It will simply drift. The offer gets a little more defined, the staff expands, you put new services in a footer that no one ever looks at. Then comes a Tuesday when a prospect calls to ask if you […]

Services of Software Companies: What Buyers Miss

There is a common way software service buyers get burned, and it has nothing to do with the code itself. It is the decision to put pen to paper in the first place. Look at the post-mortems from CB Insights and you will see 42% of startup deaths are attributed to “no market need.” The […]

Let's talk

Let's talk about what you're building.

If you have a project in mind and need the right partner, tell us what you're thinking.

Schedule for free consultation