# Refact > Refact is a product development studio that helps non-technical founders and domain experts build online products — combining product strategy, design, and engineering under one roof, with clarity before code and a partner who stays for the long term. Tagline: "Clarity before code." The hardest part of building a product isn't finding developers — it's knowing what to tell them to build. Every Refact engagement begins with a scoped discovery phase (backed by a money-back guarantee) that defines what to build and why before development starts. From there Refact designs, builds, and ships: marketing sites and online stores, custom web apps and APIs, MVPs and SaaS products, publishing platforms and CMS, and AI features such as chatbots, agents, workflow automation, and LLM integration — then stays on as a long-term product partner. Proof points: 10+ years building online products · 100+ founders and domain experts helped · 2+ year average client relationship · money-back guarantee on the discovery phase. Refact serves non-technical founders and domain experts (typically $30K+ engagements) across media & publishing, ecommerce, consulting, membership organizations, non-profits, hospitality, real estate, and education. ## Services - [All Services](https://refact.co/services): Refact's full range of services across development, migration, design, AI, automation, and ongoing support. - [AI Chatbot Development](https://refact.co/services/ai-chatbot): AI chatbot development for teams that need custom chatbots, tool integrations, and rollout plans. We design, build, and improve chatbots that deliver. - [AI Development](https://refact.co/services/ai-development): AI development services for founders and teams who need custom AI tools, agents, and MVPs built with clear strategy, reliable integrations, and support. - [Automation & Integration](https://refact.co/services/automation): Automation services for teams that need workflow automation, system integrations, and custom solutions that reduce manual work and improve reliability. - [CMS Migration](https://refact.co/services/cms-migration): CMS migration services for publishers, ecommerce teams, and growing businesses. Move content, data, and URLs to a better platform without breaking SEO. - [CRM Migration](https://refact.co/services/crm-migration): CRM migration services for teams moving customer data, pipelines, automations, and integrations to a new platform. Protect data quality and launch clean. - [Data Migration](https://refact.co/services/data-migration): Data migration services for teams that need content, records, media, and URLs moved safely. We handle testing, redirects, and QA with minimal disruption. - [Ecommerce Development](https://refact.co/services/ecommerce): Ecommerce development for brands that need custom storefronts, Shopify and WooCommerce builds, migrations, and optimization that drives real sales growth. - [ESP Migration](https://refact.co/services/esp-migration): ESP migration for teams moving to a new email platform. We migrate subscribers, automations, templates, forms, and integrations with QA and a clean launch. - [Headless CMS Development](https://refact.co/services/headless-cms): Headless CMS development for teams adopting composable architecture. We build decoupled CMS platforms, migrate content safely, and deliver fast frontends. - [Portals & Dashboard Development](https://refact.co/services/portals): Web portal development for businesses that need custom dashboards, secure user access, and API integrations. We build portals that streamline operations. - [Product Design](https://refact.co/services/product-design): Product design services for founders and teams building digital products. Refact turns ideas into clear flows, tested interfaces, and developer-ready designs. - [SEO Audit & Optimization](https://refact.co/services/seo-audit): SEO audit services for publishers, ecommerce brands, and growing businesses. We audit technical SEO, site structure, and performance to boost rankings. - [Shopify Development](https://refact.co/services/shopify): Shopify development for brands that need a faster store, better conversion rates, and a clear build plan. We design, develop, migrate, and support Shopify. - [UI Design](https://refact.co/services/ui-design): UI design for founders and teams who need interfaces that work. We design apps, dashboards, and product screens that turn ideas into clear, usable builds. - [UX Design](https://refact.co/services/ux-design): UX design for startups and growing teams. Get a clear UX audit, user research, wireframes, prototypes, and developer-ready handoff to improve usability. - [Website Maintenance & Support](https://refact.co/services/website-maintenance): Website maintenance and support for teams that need updates, monitoring, backups, bug fixes, and a responsive long-term partner. Practical care packages. - [Website Migration](https://refact.co/services/website-migration): Website migration for teams moving platforms without losing SEO, content, or functionality. We plan redirects, migrate data, test everything, and launch. - [WordPress Development](https://refact.co/services/wordpress): WordPress development company that designs, builds, migrates, and supports custom WordPress websites for publishers, ecommerce brands, and growing teams. ## Industries - [All Industries](https://refact.co/industries): How Refact combines your domain expertise with product development to build for your industry, users, and workflows. - [Consulting Firm Website Development](https://refact.co/industries/consulting): Consulting firm website development for firms that need a clearer offer, stronger credibility, and a site that turns expertise into qualified leads. - [Ecommerce Technology Partner](https://refact.co/industries/ecommerce): Ecommerce technology partner that designs and builds solutions for brands that need better storefronts, cleaner operations, and platforms built for growth. - [Education Technology Development](https://refact.co/industries/education): Education software development for clients building learning platforms, LMS tools, portals, and AI products. We help organizations plan, design, and build. - [Hospitality Technology Solutions](https://refact.co/industries/hospitality): Hospitality technology for hotels, restaurants, and guest-focused brands. We build websites, booking tools, and custom software that improve operations. - [Membership Platform Development](https://refact.co/industries/membership): Membership website development for associations, communities, and paid content brands. We build platforms with billing, gated content, and portal access. - [Nonprofit Web Development](https://refact.co/industries/nonprofit): Nonprofit website design and development for mission-driven organizations that need clearer messaging, easier publishing, and systems that support growth. - [Real Estate Technology Solutions](https://refact.co/industries/real-estate): Real estate software development for media brands, brokerages, and property businesses. We build portals, websites, internal tools, and digital products. - [Web Development For Publishers](https://refact.co/industries/media-publishing): Publishing platform development for media clients that need a faster CMS, cleaner editorial workflows, and a digital product built to grow readership. ## Technologies - [All Technologies](https://refact.co/technologies): The proven frontend, backend, infrastructure, and AI technologies Refact builds with to ship products that scale. - [AWS Development](https://refact.co/technologies/aws): AWS Development for businesses that need AWS managed services, cloud migration, and DevOps support to launch, stabilize, and grow reliable digital products. - [Next.js Development](https://refact.co/technologies/nextjs): Next.js development for companies building fast websites, web apps, and content platforms. We design, build, and improve Next.js products with clarity. - [Node.js Development](https://refact.co/technologies/nodejs): Node.js development for startups and growing teams. We design and build custom applications, APIs, internal tools, and AI products with clarity first. - [PHP Development](https://refact.co/technologies/php): PHP development services for founders and teams building custom web applications, Laravel products, and backend systems that are easier to run and grow. - [PostgreSQL Development](https://refact.co/technologies/postgresql): PostgreSQL development for SaaS products, internal tools, and data-heavy platforms. We design, tune, and migrate PostgreSQL databases built to perform. - [Python Development](https://refact.co/technologies/python): Python development for teams building custom web apps, APIs, internal tools, and AI products. Strategy, design, and engineering come before code starts. - [React Development](https://refact.co/technologies/react): React development for founders and teams building custom web apps, dashboards, and product interfaces. Strategy, design, and engineering from one partner. - [Sanity CMS Development](https://refact.co/technologies/sanity): Sanity CMS development for teams that need a flexible headless CMS, clean content models, and a faster editorial workflow. We build, migrate, and support. - [Strapi Development](https://refact.co/technologies/strapi): Strapi development company that builds custom headless CMS platforms and content systems for teams that need flexible publishing and cleaner delivery. - [Stripe Integration & Development](https://refact.co/technologies/stripe): Stripe integration services for SaaS, ecommerce, memberships, and custom platforms. We build payment flows that reduce friction and keep billing reliable. - [Tailwind CSS Development](https://refact.co/technologies/tailwind-css): Tailwind CSS development for teams building fast, consistent websites and apps. We design and build responsive frontends that are easier to ship and scale. - [TypeScript Development](https://refact.co/technologies/typescript): TypeScript development for teams building web apps, SaaS products, portals, and internal tools. Strategy, design, and engineering for maintainable code. - [Vercel Development & Hosting](https://refact.co/technologies/vercel): Vercel development and hosting for teams that need fast websites, reliable deployments, and a partner who can design, build, launch, and improve products. ## Case Studies - [All Work](https://refact.co/work): Refact's portfolio of client projects and the outcomes achieved. - [Fiore Designs](https://refact.co/work/fiore-designs): How a Premium Los Angeles Florist Got a Platform That Finally Matches How Their Business Actually Works. - [Keck School of Medicine of USC](https://refact.co/work/keck-school-of-medicine-of-usc): How Refact migrated a decade of Keck School of Medicine of USC research content to a new platform without losing a single reader, ranking, or redirect. - [NudFud](https://refact.co/work/nudfud): How Refact built a custom e-commerce platform for NudFud, a premium brand that refuses to cut corners—balancing craft, speed, and conversion at every step. - [Broya Living](https://refact.co/work/broya-living): How Refact's ongoing partnership grew Broya Living's Shopify store over five years—steady design and CRO work behind a conversion rate that keeps climbing. - [Kinfire Chronicles](https://refact.co/work/kinfire-chronicles): How Refact built a Shopify storefront for Kinfire Chronicles that sells an entire world, not just a product—immersive design that turns fans into buyers. - [Oh La La! Macarons](https://refact.co/work/ohlala): When luxury bakery Oh La La! Macarons outgrew its online shop, Refact rebuilt the storefront for growth—elegant design with a smoother path to purchase. - [CinemaAssist](https://refact.co/work/cinemaassist): Refact built CinemaAssist, a custom online ticketing platform for an independent cinema, from MVP development through API integration and full launch. - [Automated News Pipeline](https://refact.co/work/automated-news-pipeline): Refact replaced manual news sourcing with an automated pipeline using n8n, API integrations, and data hygiene workflows that save hours of repetitive work. - [El Colectivo 506](https://refact.co/work/el-colectivo-506): Refact built El Colectivo 506 a multilingual AI chatbot that helps journalists learn to pitch solutions stories, with custom development and UI/UX design. - [Workform](https://refact.co/work/workform): Refact took Workform from idea to AI-powered MVP, handling product design, AI agent development, API integrations, and UI/UX design for a faster launch. - [Trends](https://refact.co/work/trends): Refact helped The Hustle launch their premium newsletter Trends in two weeks with custom WordPress development, UX design, and a clean data migration. - [Teton Gravity Research](https://refact.co/work/teton-gravity-research): Refact migrated 10,000 articles from a legacy CMS for Teton Gravity Research and rebuilt their digital platform to support 30 years of action sports media. - [SingularityHub](https://refact.co/work/singularity-hub): Refact helped Singularity Hub transform their digital platform with a responsive, scalable redesign that improved user experience and supported growth. - [St. Louis Magazine](https://refact.co/work/st-louis-magazine): Refact helped St. Louis Magazine escape a legacy CMS, migrating 30,000 articles safely with a new design, CMS implementation, and ad integration in place. - [Stacked Marketer](https://refact.co/work/stacked-marketer): Our engagement with Stacked Marketer transformed from minor technical services to a full-scale partnership resulting in a complete branding refresh, website redesign, and improvements to UI/UX. - [CRE Daily](https://refact.co/work/cre-daily): Refact helped CRE Daily rebuild their platform with custom WordPress development, branding, and UX design to match a growing media brand's real ambitions. - [State Affairs](https://refact.co/work/state-affairs): State Affairs partnered with Refact to rebuild their digital product in four months, improving performance, scalability, and user experience across states. - [Estate Media](https://refact.co/work/estate-media): Refact built Estate Media a fully automated content ingestion hub connecting their Beehiiv newsletters, YouTube videos, and podcasts into one workflow. ## Insights - [All Insights](https://refact.co/insights): Web development, product strategy, and digital publishing insights from the Refact team. - [Digital Product](https://refact.co/insights/digital-product): Product strategy, engineering, and the technical decisions behind building software. (219 articles) - [Ecommerce](https://refact.co/insights/ecommerce): Building and scaling online stores — Shopify, WooCommerce, and custom commerce. (49 articles) - [Publishing & Growth](https://refact.co/insights/publishing-growth): Editorial workflows, SEO, and growth for publishers and content teams. (43 articles) - [AI & Automation](https://refact.co/insights/ai-automation): Building AI into real products — agents, RAG, LLM integration, and workflow automation. (40 articles) - [WordPress](https://refact.co/insights/wordpress): WordPress development, performance, and headless/CMS architecture. (36 articles) - [Migration](https://refact.co/insights/migration): Moving platforms, CMSs, and data without losing SEO or breaking things. (25 articles) - [Design](https://refact.co/insights/design): Product and web design — UX, UI, and conversion. (3 articles) ## Company - [Home](https://refact.co): Refact helps non-technical founders turn uncertain product ideas into clear, buildable plans — then builds them. Clarity before code. - [About Refact](https://refact.co/about): How Refact helps founders and domain experts turn uncertain ideas into clear, buildable plans. - [Contact](https://refact.co/contact): Schedule a consultation to plan, design, and build your product — clarity before code. ## Optional - [Full article index (llms-full.txt)](https://refact.co/llms-full.txt): The complete archive of all 415 published articles, grouped by category, each linking a clean Markdown (.md) version. Skip when a shorter context is enough.