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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
In a recent year alone, Shopify put over $1.3 billion in the pockets of app developers, a far cry from the $233 million figure of 2021. The App Store is home to 12,000 or 25,000 live apps if you are inclined to believe the trackers. Such numbers are as much a warning as an invitation. […]
The Shopify vs WooCommerce debate almost never fails on the platform. It fails on the operating model behind it. A team picks WooCommerce because the plugin is free, then spends a year paying a developer to keep it stitched together. Another team picks Shopify because it looks simple, then hits a checkout customization the platform […]
You can make a bad CMS decision long before you have even picked the software. All too often, teams will put together a shortlist from vendor slide decks and feature grids, only to find three weeks post-cutover that the editorial workflow is at odds with what the newsroom actually does. The numbers bear this out: […]
You will find that the typical buyer has already made up his mind on a workflow automation vendor long before he can put into words the process he intends to automate. It is an unfortunate order of operations and one that accounts for much of what analysts put down as failure in their reports. Take […]
Most online magazine platform decisions go wrong for the same reason: teams shop for features before they define the business. A subscription magazine, a design-led brand publication, and a research archive share the label but almost nothing else. They put different pressure on workflow, monetization, mobile experience, and the archive. Pick the wrong system and […]
You will not find many teams out shopping for a white label client portal on the strength of some strategy meeting. They are in the market because their inbox has effectively become the system of record. There is only so much one can take from clients demanding the same status update for the third time, […]
There was a university that put $18 million into an adaptive-learning platform. The code was sound and the build made its deadline, yet in the opening semester only 11 per cent of the faculty to whom it was assigned bothered with it. Where the courses ran on the new system, student satisfaction was 22 per […]
Any enterprise will tell you that the chasm between a chatbot in production and one on demo is where budgets are squandered. The demo version will handle three sample questions with ease. But put it in the field for six months and the same bot is quietly sending customers in circles, exposing documents it has […]
The numbers from Swell’s 2026 replatforming statistics tell a story of restlessness in the ecommerce space: just 14% of operators are content with their present platform, while 77% have plans to make a move in the next twelve months. The research also puts it bluntly on the outcomes. Ninety percent of those who go through […]
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