SEO Audit Services that show what needs attention first
We examine the technical setup, content structure, and search performance of your website, then turn the findings into priorities your team can understand and implement.
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Trusted by 100+ founders, publishers, and digital teams
SEO auditing: understanding what is limiting organic discovery.
An SEO audit examines how a website can be found, crawled, indexed, and understood by search engines, alongside how its pages serve relevant search intent. It combines technical checks with analysis of content, internal links, and performance data. The result should explain which issues matter and what practical action follows.
Established websites with uneven search performance
Traffic and visibility may vary between sections or page types. An audit helps investigate those patterns and identify whether the problems relate to content, technical implementation, or site structure.
Large publishing archives
Publishers often have overlapping articles, deep archives, and complex categories. SEO review can examine how those structures affect discovery, internal linking, and the value of existing content.
Ecommerce catalogs
Products, collections, filters, and variants can create many similar URLs. An audit checks how the catalog is organized and which pages should be accessible and useful in search.
Redesigns and platform changes
A planned rebuild can affect URLs, templates, navigation, and indexed content. SEO review before launch helps carry important requirements into the design and migration work.
Websites with technical uncertainty
Unexpected indexing behavior, broken redirects, or inconsistent metadata can be difficult to diagnose from a checklist alone. An audit examines how the site actually behaves and where the problem originates.
Teams with a backlog of recommendations
Reports from different tools can leave a team with more warnings than direction. A focused review separates important issues from low-value tasks and organizes the work around dependencies.
Real projects. Real results.
We moved Keck School of Medicine of USC’s newsroom into a new WordPress setup, converted legacy articles to Gutenberg, and mapped old article URLs to their new locations. Testing covered each stage of the move before production.
St. Louis Magazine moved three decades of content from a legacy CMS into WordPress, with archives converted to Gutenberg while preserving URLs, media, and accumulated SEO value.
Fiore Designs uses a Next.js storefront with WordPress and WooCommerce managing content, products, and orders. The separate frontend gives the business a shopping experience built around its floral products and services.
What our SEO audit and optimization services cover.
- 01
Technical SEO Audit
We review crawlability, indexing signals, redirects, canonical URLs, sitemaps, rendering, and other technical behavior. Findings identify how implementation affects the pages search engines can access and understand.
- 02
On-page and Search Intent Review
We assess titles, headings, page content, metadata, and relevance to the intended queries. Recommendations focus on communicating the page’s purpose clearly rather than repeating keywords.
- 03
Site Structure and Internal Linking
We examine navigation, taxonomy, URL organization, pagination, and links between related pages. This helps identify isolated content, overlapping pages, and opportunities for a clearer structure.
- 04
Performance and Template Assessment
We review page experience and recurring technical issues across important templates. The work considers loading behavior, images, scripts, and other implementation details that affect users.
- 05
Migration SEO Planning
For site changes, we review the content and URLs that need attention, plan redirects, and define launch checks. Post-launch validation helps identify problems as the new site is crawled.
- 06
Prioritized Recommendations and Implementation
We turn findings into an actionable plan with clear reasoning and dependencies. We can support your team or implement agreed fixes as a separately defined part of the engagement.
Let’s talk Let’s talk
"Refact's response speed is fast, and answers or solutions come as fast. Site speed went from a D to a B+, themes were safely updated, and we did not need an in-house webmaster."
"Their project manager was among the best I've worked with. They migrated 1,000+ articles, handled testing through production, and let our team focus elsewhere without micromanaging."
"They moved our site from TYPO3 to WordPress, handled SEO and content conversion, and worked well with our previous developer while meeting the schedule and budget."
How we work.
Everything stays connected under one team from the earliest conversations. The people who help define the project are the same people who design, build and support it, ensuring important decisions are not lost between separate partners and the work stays consistent throughout.
Discovery
We understand your current state, define the future state, and shape the right solution, resulting in a clear project blueprint that guides the work ahead.
Design
We translate the agreed direction into user journeys, screens, and interactive flows your team can review before development begins.
Build
Senior engineers turn the approved direction into a fast, reliable and maintainable digital product, thoroughly tested across the devices and environments your users rely on.
Partnership
After launch, we can continue to maintain, improve, and extend the product as your organisation, users, and priorities evolve.
Your questions,
answered.
What clients usually want to know before starting a SEO Audit & Optimization project.
Still have a question? Ask usTurn search uncertainty into clear next steps.
Tell us what you are seeing in search, what has changed on the site, and which decisions your team needs help making.