01
Audit
We examine crawl data, templates, page speed, indexing signals, and content patterns, so you can see what is limiting search performance.
SEO Audit & Optimization
We deliver SEO audit services for businesses that need to find technical, content, and site structure issues fast, then fix what will improve search visibility first.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Clear priorities for better search performance
You leave with a practical plan, not a spreadsheet full of warnings. We identify what is hurting rankings, traffic, crawlability, and conversions, then turn it into prioritized fixes your team can actually act on.
We work with publishers, ecommerce brands, membership businesses, and service companies that depend on organic discovery. Our SEO Audit & Optimization work usually covers technical SEO, on-page improvements, and site structure decisions.
What we cover
Better search visibility starts with the right fixes
01
Technical SEO Audit
We review crawlability, indexation, Core Web Vitals, redirects, canonicals, sitemap health, and structured data. You get a clear view of what search engines can access, understand, and rank.
02
On-Page Optimization
We audit titles, meta descriptions, heading hierarchy, internal links, image handling, and page-level relevance. You get pages that target the right queries without competing against each other.
03
Content Structure Review
We examine taxonomy, archive logic, URL structure, pagination, and content overlap across templates. This is especially important for WordPress and publishing sites with large archives.
04
Migration SEO Planning
If you are redesigning or moving platforms, we map redirects, preserve valuable URLs, and flag pages that carry search equity. You reduce the risk of traffic loss during launch.
05
Ecommerce SEO Audit
We review collection pages, product templates, filter behavior, duplicate paths, and faceted navigation. You get a plan to improve discoverability without creating index bloat.
06
WordPress SEO Review
We audit plugin conflicts, theme output, template markup, and editorial workflows that affect SEO at scale. You get recommendations that fit how WordPress actually behaves in production.
07
Action Plan and Prioritization
We turn audit findings into a ranked implementation plan by impact, effort, and dependency. Your team knows what to fix now, what can wait, and what is not worth doing.
08
Implementation Support
We can work with your internal team or handle the fixes ourselves, from redirect rules to template updates and schema changes. That closes the gap between audit recommendations and real results.
Our work
Real projects. Real results.
A regional publishing icon escapes a legacy CMS with 30,000 articles intact.
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.
SingularityHub partnered with Refact to reimagine their digital platform, delivering a responsive, engaging, and scalable experience. With a fresh design and modern functionality, the revamped website both enhances the reader experience and empowers site authors and editors, offering new possibilities for content and layout control without touching code.
Our process
Find the right fixes with a focused audit process
02
Plan
We rank issues by impact, effort, and dependency, so your team knows what to fix first and what can wait.
03
Monitor
We track rankings, crawl health, index coverage, and page performance after changes, so you can confirm the fixes are working.
04
Report
We document what changed, what improved, and what still needs attention, so you can make the next SEO decision with confidence.
Refact's response speed is fast, and answers or solutions come as fast. Our site speed went from a D to a B+, and the Shopify audit was completed successfully.
Lawrence Hollins
Publisher, Down East Enterprise Inc.
They've really taken good care of this project, like they are the owners. The site migration and SEO work were completed on time and within budget.
Owner, Special Education Training Firm
Refact is great to work with in our complicated business. Since launch, page views increased and overall website engagement grew by about 20%.
John-Lawrence Smith
Publisher, Virginia Living
FAQS
Commonly asked questions
What is included in your SEO audit services?
Our SEO audit services usually cover technical SEO, on-page issues, internal linking, indexation, site structure, and performance. We also include a prioritized action plan so the audit leads to execution.
Can you help with WordPress SEO services?
Yes. We often audit WordPress sites for template issues, plugin conflicts, taxonomy problems, duplicate content, and editorial workflows that affect SEO at scale.
Will you implement the fixes after the audit?
Yes, we can implement the recommendations or work alongside your internal team. That includes technical fixes, template updates, redirect mapping, and on-page changes.
Do you provide monthly SEO services after the audit?
Yes, when ongoing support makes sense. Some clients need a one-time audit, while others want monthly help with implementation, monitoring, and iterative optimization.
Do you offer a technical SEO audit service only?
Yes, if technical issues are the main concern, we can focus on crawlability, indexing, redirects, canonicals, schema, and performance. If needed, we can expand the work into on-page and content optimization afterward.
Do you handle ecommerce SEO audits?
Yes. We audit collection pages, product templates, faceted navigation, duplicate URLs, and internal linking patterns that commonly hurt ecommerce SEO.
How long does an SEO audit take?
It depends on site size and complexity, but most audits take a few weeks rather than a few days. Large publishing sites, ecommerce catalogs, and migration planning usually take longer because there is more to validate.
How is this different from cheap SEO packages?
We do not sell generic checklists or automated reports dressed up as strategy. We look at how your site is built, how search engines interact with it, and which fixes are worth your time based on your business.
Get started
Get a clear SEO action plan before you invest more
Tell us what you’re building and we’ll get back to you within one business day.