Thoughts, insights, and resources.

You will hear Contentful pitched as the go-to headless CMS for the enterprise, and you can make a case for it. The documentation is mature, the governance solid, and there is multi-language support and the sort of reliability that big brands demand. But there is a less publicised side to things that most explainers leave […]

According to the 2024 Global Outsourcing Study from Deloitte, you will find that over 76% of companies have outsourced at least one IT function. And the market is only getting bigger; with North America in the lead, the software development outsourcing space is on track for some $940 billion by 2034. But those figures do […]

You won’t find most MVPs failing in the code. They are dead months before that, in the mind of someone who has mistaken “minimum” for a shrunken version of all they plan to build one day. The numbers back this up: CB Insights’ post-mortems attribute some 35% of startup deaths to a simple lack of […]

You won’t find a redesign to have failed on account of a bad new design. The trouble is that the team has gone about it as a visual exercise, whereas search engines see it for what it is: a site migration. Tinker with enough of the moving parts at once – your URLs, templates, CMS, […]

For the majority of landscaping owners, visibility is not the issue. It is a matter of priorities. The phone will ring, but you are more likely to get a call from a price shopper in some other town looking for an $80 mowing quote than for the $40,000 paver patio or drainage job that would […]

Say a homeowner lives three blocks from the last patio your crew put in and puts “paver patio installer near me” into Google. He is looking at the map pack and sees three companies. You are not one of them. One has thirty less reviews, and two of them put out worse work than you […]

You will hear the Shopify versus WordPress debate put in terms of software. But that is not what it is. It is really a question of how you intend to run your business over the next couple of years. The easy talking points are there for anyone to make. WordPress has some 43% of all […]

You could be forgiven for thinking the matter is settled after reading the MACH Alliance’s 2025 report. Their research of 561 senior IT leaders puts it in black and white: 87% have put composable, API-first architecture in place and 90% are happy with their ROI. But don’t be so sure. The very same study tells […]

You will hear the Shopify versus WordPress debate framed as a matter of software, but it is more than that. In truth, you are deciding how to run your business for the next couple of years. The stats make for easy talking points: WordPress is behind some 43% of websites, WooCommerce accounts for about 36% […]

You will not find most enterprise workflow automation projects failing in the engine. They fail in the seams: with a legacy system that has the data, an approval sitting in some inbox, or an exception you did not put in your plans. From the outside, adoption appears to be in good health. Some 70 to […]

You will hear small business owners ask which chatbot to buy. It is the first question on their lips, but also the wrong one to begin with. You should be asking what you need the bot to do in a given corner of your operation: are you looking to capture leads, book an appointment, offload […]

The hardest part of buying generative AI is not picking the model. It is finding a partner who will tell you when your idea is too broad, your data is not ready, and a workflow change would beat the build. That kind of judgment is rare, and it is exactly what separates a generative AI […]

Ask two developers to weigh in on Drupal versus WordPress and you will get diametrically opposed counsel, yet both will have a point. One will tell you to go with WordPress for the cost savings, the speed of launch and how readily a non-developer can put it to work. The other will insist that if […]

You will find WordPress powering some 43 per cent of the top ten million sites on the web. Squarespace is in the low single digits by comparison. But that chasm in market share tells you little about what platform is right for you. The more pertinent question is not which is the bigger name, but […]

You won’t find the root of most website outages in the code. More often than not, they are the result of a certificate renewal that was overlooked, a plugin update put live without first being vetted on staging, a DNS record left undocumented, or a backup no one has ever bothered to test. By the […]

You will not find most legacy modernization projects failing at the rewrite. The trouble comes in the months leading up to it, when you have an aging system dictating some obscure business rule nobody can quite recall while payroll has to run and orders must ship. That is the gap where sponsors get testy and […]

You will not find the difficulty of legacy software modernization in the new system. The hard part is those months in between, while the old platform is still on life support, running payroll and taking orders and hoarding every business rule that was never put to paper. Most programs come to grief in that gap, […]

You won’t see a WordPress to Shopify migration go wrong on launch day. It is three weeks down the line that you will have your troubles. That is when the marketing team puts two and two together and finds that a 404 is being served for a blog category page which was once responsible for […]

You open your analytics on a Monday morning and see the same pattern again. Plenty of visits from phones, weak engagement, and too many people leaving before they do anything useful. That usually feels like a marketing problem at first. It often is not. A lot of founders spend money to bring people in, then […]

Someone clicks a link to your site, sees a “Page Not Found” message, and leaves. That one moment can erase trust you worked hard to earn. If you design 404 page experiences around real user behavior, you can turn a dead end into a useful detour that keeps people browsing, signing up, and buying. A […]

Refact has been recognized as a top web design company, and we are proud of the recognition. It reflects the work we have done with publishers and digital brands that need clear strategy, strong design, and reliable development. You can see that work in the products we have helped build for teams like Trends, The […]