Thoughts, insights, and resources.

Voice keeps arriving in product roadmaps for the wrong reason. A customer asked for hands-free access. A competitor shipped a voice skill. A weekend demo of an LLM turned two hours of speech into what looked like a working assistant. Someone on the team says, “We can add that.” The harder question is always whether […]

Your company has reached the limit of using email. One contract was sent to the wrong recipient. An NDA was signed, but has sat in an unchecked shared inbox for the last two years. A client asked how you protect their data. You can sense the problem even before you are able to name it. […]

Most decisions about React CMS platforms are made in the wrong order. Teams select platforms that have a lot of stars on GitHub or platforms that simplify one developer’s process for creating a demo, not based on the needs of their users. Editors end up taking longer to publish content. Six months in, someone has […]

You will not see a Shopify theme project fail on the day of launch. The trouble comes three months down the line: the marketing lead is forced to open a ticket just to put in a new section, Lighthouse has the store at 48 after you have let a dozen apps in, and the team […]

When a store comes to grief after a replatform, it is rarely on account of the agency having made a poor choice in logo font. The hard numbers tell the story: 70 per cent of ecommerce relaunches will put you 3.5 times over budget, and 62 per cent of those that have failed in the […]

In a recent year alone, Shopify put over $1.3 billion in the pockets of app developers, a far cry from the $233 million figure of 2021. The App Store is home to 12,000 or 25,000 live apps if you are inclined to believe the trackers. Such numbers are as much a warning as an invitation. […]

Most comparisons of Ghost and WordPress kick off with a feature matrix, but this is an approach that should be avoided. The correct question is, which platform is your team capable of operating effectively for the next two to three years without losing editorial hours learning to use the CMS? A publication’s audience can grow […]

You can make a bad CMS decision long before you have even picked the software. All too often, teams will put together a shortlist from vendor slide decks and feature grids, only to find three weeks post-cutover that the editorial workflow is at odds with what the newsroom actually does. The numbers bear this out: […]

Most online magazine platform decisions go wrong for the same reason: teams shop for features before they define the business. A subscription magazine, a design-led brand publication, and a research archive share the label but almost nothing else. They put different pressure on workflow, monetization, mobile experience, and the archive. Pick the wrong system and […]

You will find that the typical buyer has already made up his mind on a workflow automation vendor long before he can put into words the process he intends to automate. It is an unfortunate order of operations and one that accounts for much of what analysts put down as failure in their reports. Take […]

Any enterprise will tell you that the chasm between a chatbot in production and one on demo is where budgets are squandered. The demo version will handle three sample questions with ease. But put it in the field for six months and the same bot is quietly sending customers in circles, exposing documents it has […]

There is a tendency among buyers to view AI integration as if it were a plug. Pick a model, make the connection to your product and off you go with something intelligent on the other end. The problem is that this is an expensive way to be wrong. For the most part the model is […]

A DNS record drifts. An SSL certificate expires overnight. A plugin update lands in production without staging. None of these would surface as red flags on a dashboard. The site continues to load for the developer that last interacted with it, while the customer attempting to purchase is met with an empty page. One founder […]

The statistics are hard to argue with: some 73% of digital agencies have white-label services in their mix, and the ones that outsource 40 to 60 per cent of delivery tend to see margins and growth rates 2.3 times higher. On paper the case is clear. Yet for many agencies buying white label WordPress development, […]

When 4eck Media, an agency in Germany, put together a new site on a Strapi and Nuxt headless stack this past summer of 2023, they could not have predicted that by December 2025 their organic visibility would be down 90%. The solution was to go back to WordPress. In three weeks’ time keyword coverage was […]

A Webflow site rarely crashes on a Tuesday. It starts to break down slowly instead. Each new step in the publishing process starts to get slower, new content types will not fit inside a CMS collection, the marketing team is forced to file support tickets for changes that once took five minutes, and the monthly […]

Website launches often encounter an array of issues well past their launch date. For example, bugs are identified three weeks after a new website goes live. These bugs include the Marketing team’s website category page accounting for 1/3 of their organic traffic being a soft 404, or low visibility page, and sales teams receiving lower […]

You will see the figure 70% bandied about in modernization discussions on X and Reddit with some regularity. It is the statistic for legacy projects that have gone awry, typically after a team has put together a system it did not really comprehend. While the number is more of a guide than an audited fact, […]

Looks fool us all. A neatly arranged Figma file can also result in a mess of a Webflow build. The desktop mock-up is approved, the plugin is run, and before you know it, the tablet view breaks, spacing drifts, hover states go missing, and the developer begins asking questions that the file cannot answer. The […]

There is a design proposal in your inbox. It runs to twelve pages, has three phases and a figure at the bottom of it. The thing you cannot determine from reading it is whether you are about to commission screens that will be built or a slide deck that peters out at the prototype, leaving […]

You open your analytics on a Monday morning and see the same pattern again. Plenty of visits from phones, weak engagement, and too many people leaving before they do anything useful. That usually feels like a marketing problem at first. It often is not. A lot of founders spend money to bring people in, then […]