Thoughts, insights, and resources.

There is a common way software service buyers get burned, and it has nothing to do with the code itself. It is the decision to put pen to paper in the first place. Look at the post-mortems from CB Insights and you will see 42% of startup deaths are attributed to “no market need.” The […]

A founder can usually describe the problem in one breath and picture the first screen in their head. Then someone asks a harder question. Who is the first user, not the eventual one? What belongs in version one, and what stays out? How will you know it worked? That is the moment most founders start […]

You will not find many real estate websites that do not lose the sale before a listing is even viewed. The homepage can take four seconds to come up on a mobile device, the search function is cluttered with twenty checkboxes, and the mortgage widget has a way of moving the layout just as a […]

Branvas puts the conversion rate for a new Shopify store at roughly 1.4%. And when a cart is left behind, it is usually on account of some unanticipated shipping charge, a protracted checkout or an insistence on signing up. You will not find the platform to blame for any of those; they are the doing […]

The 2025 checkout benchmark from the Baymard Institute is telling: 62% of ecommerce sites do not put guest checkout front and centre, 65% have password requirements that are too onerous, and a staggering 94% have no adaptive error messages. Then there is the 2026 Million report from WebAIM which puts the average number of accessibility […]

In the last measurement window, TechnologyChecker’s public crawl data put 4,431 stores on a path from Wix to Shopify, with only 2,366 making the reverse journey. But the numbers are not what is of interest here. What matters is the number of those transitions that put a quiet dent in quarterly revenue. It has nothing […]

You won’t find a redesign to have failed on account of a bad new design. The trouble is that the team has gone about it as a visual exercise, whereas search engines see it for what it is: a site migration. Tinker with enough of the moving parts at once – your URLs, templates, CMS, […]

For the majority of landscaping owners, visibility is not the issue. It is a matter of priorities. The phone will ring, but you are more likely to get a call from a price shopper in some other town looking for an $80 mowing quote than for the $40,000 paver patio or drainage job that would […]

Say a homeowner lives three blocks from the last patio your crew put in and puts “paver patio installer near me” into Google. He is looking at the map pack and sees three companies. You are not one of them. One has thirty less reviews, and two of them put out worse work than you […]

You will not find a marketing automation project that has failed on account of the software being incapable. More often than not, it is the workflow itself that is at fault, running on top of poor data or an ambiguous process the team never truly put to bed. There is usually a question of ownership, […]

For the small business owner, the issue is seldom an “AI problem”. It is a matter of workflow, and AI is there to address it provided the scope is right. The difference is worth noting: some 80% of AI projects come to nothing, and you will not see a bad model as the cause. More […]

You get the contract over email. Some one will download it, give it a new name and put it in front of legal. After you have waited and followed up, you get back a revision to pass on to finance, and the final version ends up in a shared drive that is not exactly trusted […]

There is a lot of noise in the Wix versus WordPress debate, but most of it sidesteps the issue. Forget about which has the prettier editor or better templates. The question is whether you can put up with the architecture for the next three years. With Wix you have a managed SaaS product; the vendor […]

The Webflow versus WordPress debate is usually framed as no-code against open source, or designer tools against developer tools. That framing is misleading. The actual fork is architectural. WordPress is a programmable PHP application that runs your plugins on the server. Webflow is a closed SaaS that runs your site on infrastructure you cannot touch. […]

You will not find the most telling figures in most of the writing on headless WordPress. Take 4eck Media, a German agency that made the move to a Strapi and Nuxt headless stack in the summer of 2023. By December 2025 they had put an end to it after organic visibility evaporated by over 90%, […]

A TechnologyChecker dataset puts the numbers in perspective: for every company that makes the switch from WordPress to Joomla, there are some five or six going the other way. Out of 42,000 moves from Joomla to WordPress, only about 8,500 have been recorded in reverse. It is a durable trend. What does not get reported […]

You will not find a one-click solution for moving a site from Webflow to WordPress. Any agency page with integrity, any migration document or practitioner thread will tell you the same. In truth, what is billed as a change of platform is more like a partial rebuild: you have to export what you can, make […]

A WordPress migration rarely fails on launch day. It fails three weeks later, when marketing notices that a category page responsible for a third of blog traffic is returning a soft 404, or when finance cannot reconcile last week’s Stripe transactions with the WooCommerce order log. By then the launch team has already declared victory […]

You open your analytics on a Monday morning and see the same pattern again. Plenty of visits from phones, weak engagement, and too many people leaving before they do anything useful. That usually feels like a marketing problem at first. It often is not. A lot of founders spend money to bring people in, then […]

Someone clicks a link to your site, sees a “Page Not Found” message, and leaves. That one moment can erase trust you worked hard to earn. If you design 404 page experiences around real user behavior, you can turn a dead end into a useful detour that keeps people browsing, signing up, and buying. A […]

Refact has been recognized as a top web design company, and we are proud of the recognition. It reflects the work we have done with publishers and digital brands that need clear strategy, strong design, and reliable development. You can see that work in the products we have helped build for teams like Trends, The […]