How to Set Up GA4 Cross-Domain Measurement: A Step-by-Step Guide
Introduction Cross-domain measurement in GA4 allows you to track users across multiple websites (domains) as a single journey. This ensures your Google Analytics 4 data reflects real user behavior even if visitors navigate between a main site and other domains (for example, from your marketing site to a separate shop or landing page). This guide […]
Launch Day: Wrapping Up Your Website Migration
Welcome back to our series on preparing publisher websites for a seamless, successful content migration. In part 5, we double-checked analytics and ad settings to ensure they were configured correctly, avoiding revenue loss, data gaps, and a lot of unnecessary stress. With that out of the way, it’s time for the big moment: going live […]
How to Set Up Analytics and Ads on Your New Website
Welcome back to our series on preparing publisher websites for a successful migration. In Part 4, we ensured everything was in top shape by conducting a final audit of URLs, content, navigation, and third-party integrations. Today, we’re discussing the analytics and ads setup, which is vital for ensuring your migration meets your business goals. We’ll […]
Ways to Ace Your Subscriber Onboarding
Subscriber onboarding isn’t just a quick welcome; it’s a crucial first step in building a long-term relationship. A user’s experience in the moments after they sign up for your product or service can significantly impact their likelihood of staying engaged and, ultimately, remaining a subscriber long-term. Think of onboarding as your secret weapon for retention—a […]
New to Digital Agencies? Tips for a Smooth Collaboration
Starting a project with a digital agency is a big step for any business. It’s essential to go into this partnership with a clear understanding of what to expect. This guide will help you get a sense of the main stages of the process and what you should expect from digital agencies. From the first […]
Push Notifications in News Media: Strategies and Benchmarks
Push notifications have been a critical tool for news outlets in delivering news. They have also helped increase engagement and subscriptions. Delivered through apps and websites, these notifications can change how users consume news, but they can also influence your media’s performance. Let’s start taking a more detailed look at push notifications and in-app messages. […]
5 Things to Check Before Launching with Your New CMS
Welcome back to our series on preparing publisher websites for successful content migrations. In Part 3, we went over how to prepare your content to ensure the data is ported easily and accurately. Welcome to Part 4: All about auditing content after the initial data migration. Since this is the fourth part of our migration, […]
How to Prepare Content for a CMS Migration
Welcome back to our series on preparing publisher websites for successful content migrations. In Part 1 and Part 2, we went over how to evaluate your current website’s content management system—both its capabilities and traffic performance. Welcome to Part 3: Preparing Content for Migration. Before you start the migration process, it’s crucial to identify exactly […]
After Wordle: Publishers Cooking Up a “Feast” of Digital Products
What does the New York Times have in common with Scientific American and LinkedIn? This feels like the beginning of a bland joke, but there is a precise answer: games. Seeing publishers offering games and secondary digital products is no longer new. The New York Times has been the pioneer, starting a new revenue source […]
Choosing the Right WordPress Page Builder for Your Website
Building a website isn’t easy, but it has become easier than the early HTML days thanks to user-friendly plugins that let you simply drag-drop your way to the perfect website: page builders. As the number one CMS powering more than 40% of the web, WordPress has many page builder plugins. This article will look at […]
4 Best CMS for Local Newsrooms
The vast majority of publisher websites use a Content Management System (CMS) to populate articles and organize content data. A good CMS allows writers, editors, and creative directors of all technical abilities to easily draft, upload, and publish beautiful, feature-rich articles in minutes. The right CMS can be the difference between an efficient newsroom and […]
Recreating International Intrigue’s Website and Visual Identity
International Intrigue is a newsletter offering news about global affairs written by ex-diplomats who add clear insights to the stories. It has become a thriving media company and won an award for the best news newsletter. International Intrigue partnered with Refact to create a new website and a new visual identity that would match its […]
3 Action Items for Publishers, from the AMO Summit
Last week, operators from some of the country’s biggest publishers came together in part to discuss the thorniest topics in the industry, asking such titillating, terrifying questions as: What’s happening with search? How do we make money with live events? When will media M&A be back? How should we be using AI? Are we going […]
Refact Proud Presenting Sponsor of AMO Summit, October 15, 2024, NYC.
A Media Operator (AMO) founded by Jacob Donnelly, is a community for entrepreneurs and operators in digital media and online publishing. Its summits are more than just a gathering. The AMO Summit is a place that offers media operators, founders, and executives the opportunity to learn and network. Last year, over 130 people joined the […]
Refact Recognized as a Top Web Design Company
Refact has been acknowledged as one of the top digital agencies by Design Rush, and we’re thrilled. This recognition makes our commitment to creating and delivering high-quality digital products and services to our clients more visible. You can learn about this firsthand by looking at how we have helped Trends, the Hustle, and Stacked Marketer […]
Monetizing Your WhatsApp Newsletter in 2024
As 2024 rolls to a stop, we can look back at another year of disruptions in news and media. WhatsApp was forecast as a growing channel by Reuter, and it has certainly been growing. Everyone knows WhatsApp as an instant messaging app, but with the popularity of conversational bots powered by GenAI and so many […]
The Quick Guide to Reader Revenue Models
So, you’ve mastered the Herculean task of producing compelling, value-packed content on a consistent basis. Your newsletters are anything but spam – they’re anticipated, opened, and read. You might even be sitting on a goldmine of curated content, but here’s the kicker: Are you making money from it? If advertising revenues have you singing the […]
3 Types of Paywall for Your Publishing Platform
If you’re in the publishing sector – whether you’re a startup media outlet, an established news organization, or a content creator looking for robust revenue streams – paywalls should be part of your shortlist vocabulary. They are ways to restrict access to content unless the user pays a fee or subscribes to a service. But […]
7 Email Deliverability Factors and Best Practices
It’s 2024 and Gmail and Yahoo are ramping up their authentication measures for bulk senders, making it tougher to avoid landing in the spam folder. This shift demands a deeper understanding of email deliverability factors and best practices. Our guide breaks down these critical elements to help you navigate the changing email landscape successfully. Read […]
12 Free Email Marketing and Automation Tools for Creators
Email marketing is a game-changer in the world of content. It’s direct, personal, and it gets your message right into your audience’s inbox. The best part? You don’t need a big budget to start. This blog post is all about demystifying email marketing for content creators like you. We’re diving into 10 free email marketing […]
5 Benefits of Email Automation and How to Use Them
Tired of spending more time emailing your subscribers than crafting that good newsletter content you love to write? You don’t have to be, you know. Email automation can solve a lot of that for you, and you’ve probably heard this already. But what exactly can email automation do for your newsletter business? Well, that’s what […]