Do you work with Shopify and WooCommerce?

Yes. We build and improve stores on both platforms, including custom themes, buying flows, integrations, and migrations. The choice depends on the catalog, operational requirements, and the control your team needs.

Can you improve our existing store without a full rebuild?

Yes. We can focus on product pages, navigation, cart behavior, performance, or a specific integration. We review the existing setup first so a rebuild is only proposed when the required changes justify it.

Can the store support subscriptions, gifting, or wholesale?

Yes, where the chosen platform and integrations support the required model. We define pricing, account behavior, order information, and fulfilment requirements before choosing native features, apps, or custom development.

How do you approach an ecommerce migration?

We map products, content, available customer and order data, URLs, and connected systems before the move. Trial transfers and purchase-flow testing help identify platform differences before launch, including records or functionality that cannot transfer directly.

Will a redesign increase our conversion rate?

A clearer buying experience can address friction, but a redesign cannot guarantee a particular increase. We use the available evidence to prioritize changes and agree on how to evaluate them alongside factors such as traffic, pricing, and the offer itself.

What determines the cost and timeline?

The work depends on the catalog, design, custom functionality, integrations, and migration requirements. Discovery helps establish those decisions and the launch priorities before the full build is estimated.

Can you keep working with us after launch?

Yes. We can support the store through maintenance, performance improvements, campaigns, and new functionality. Ongoing work is planned around the store’s needs and the responsibilities agreed with your team.

Web development for ecommerce brands

We build and improve online stores that make products easier to buy, support the way your business sells, and give your team more control over daily operations.

200+ projects10+ years

Let’s talk

Free 30-minute call. No pitch, no obligation.

Trusted by ecommerce brands and digital teams

Built for ecommerce

A better storefront starts with how the business sells.

Buying decisions, order requirements, and day-to-day store management are closely connected. We help ecommerce teams improve the parts of that experience that their current platform makes difficult.

01 / 01 / Product discovery & purchase

Make it easier for shoppers to choose and buy.

Shoppers need to understand the product, compare options, and see what happens after they order. Unclear collection pages, missing delivery information, or confusing subscription choices can interrupt that decision even when someone has arrived ready to buy.

Our solution

We design product discovery, product pages, and cart interactions around the questions your customers need answered. The work connects useful product information with clear choices, so the journey from browsing to purchase feels consistent across devices.

Related serviceUX Design

Shopify experience design

Broya Living

Our work with Broya covered collection pages, product pages, the cart, and subscription features. The team continued improving the store through an ongoing development relationship.

Product information and recurring purchase options brought into a clearer buying journey.

Read the Broya Living story

02 / 02 / Orders & business rules

Let the store handle the details behind each order.

Delivery areas, cut-off times, gift messages, and different order types can turn a simple storefront into a collection of workarounds. When those rules are missing from the buying journey, staff have to correct orders or collect information after payment.

Our solution

We build the relevant requirements into the storefront and connect them to the systems your team uses. Delivery choices, order inputs, and validation are planned around what the business can fulfil, with controls for the details staff need to update.

Related serviceEcommerce Development

Custom commerce development

Fiore Designs

Fiore’s storefront connects Next.js with WordPress and WooCommerce. Its checkout supports delivery zones, date rules, gift messages, and other requirements that reflect how the florist prepares and delivers orders.

Delivery rules and order details built into the purchase flow.

Read the Fiore Designs story

03 / 03 / Platform fit & growth

Give new ways of selling a proper place in the store.

A store built for a small product range may struggle when the business adds services, corporate orders, gifting, or campaigns. Forcing each new offer into the same product template can make it difficult for customers to understand what is available.

Our solution

We assess where the existing setup still fits and where it needs to change. That can mean new templates and functionality or a planned move to another platform, with customer journeys, content, data, and redirects considered together.

Related serviceShopify Development

Squarespace to Shopify

Oh La La! Macarons

We moved Oh La La! Macarons to Shopify and created separate journeys for retail purchases, corporate gifting, and events, with campaign templates and gifting features.

One storefront supporting product sales, service enquiries, and seasonal campaigns.

Read the Oh La La! Macarons story

From ecommerce clients

What ecommerce clients say about working with us.

Broya Living

"They’ve been great. Our conversion rate has increased from 2.5% to 3.7% over a one-year period. We’ve gotten feedback from our users that our site is easy to navigate and presents all the necessary information. I’d say that they’ve exceeded our expectations."

Tim SotoadehFounder & CEO

Store OS

"I've appreciated the speed of communication on all fronts. Refact helped shape our Shopify OS 2.0 theme, filled key gaps, and translated the design with real attention to detail."

Shree DhamijaFounder

Oh La La! Macarons

"They’re very knowledgeable and want to understand my company and my needs. The team isn’t just trying to sell me something; they’re trying to help me reach my business goals and objectives."

Meredith O’ShaughnessyCEO & Founder

Where is your store making selling harder?

Tell us what customers struggle with, which tasks take too much staff time, and what your next stage of growth needs from the platform.

Let’s talk

Free 30-minute call. No pitch, no obligation.

Before we start

Common questions from ecommerce teams.

What brands usually want to know before improving or rebuilding their store.

Still have a question? Ask us

Start here

Build a store that works for your customers and your team.

From a focused buying-flow improvement to a new commerce platform, we can help you plan the work around how your business actually sells.

Let’s talk