Ecommerce team member updating a storefront from a packing table with products and shipping boxes

Ecommerce Technology Partner

Refact builds ecommerce solutions for growing brands and commerce client’s that need better storefronts, cleaner operations, and technology that supports sales without adding chaos.

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12+ years · 200+ projects · Avg client relationship: 2+ years

Common challenges

Disconnected ecommerce systems make growth harder than it should be

Storefronts underperform after traffic arrives Many ecommerce teams can drive traffic but lose sales on product pages, cart flows, and mobile UX. Small friction points compound fast when every step affects conversion.

The backend cannot keep up with the business Catalog updates, promotions, subscriptions, and fulfillment rules often live across too many tools. Teams end up doing manual work because the system does not reflect how the business actually runs.

Platform decisions get made too late Teams often start with design or development before they have clear answers on platform fit, integrations, and scope. That is how ecommerce projects run over budget and still miss the real problem.

Replatforming puts revenue at risk Moving to Shopify, WooCommerce, or a custom setup can break URLs, analytics, and checkout logic if it is rushed. Ecommerce teams need a migration plan that protects sales while the platform changes underneath.

How we help

Ecommerce solutions built around how your team actually sells.

01

Storefront Design and Development

We design and build ecommerce storefronts on Shopify, WooCommerce, and custom stacks. You get a buying experience that is easier to navigate, easier to manage, and better aligned with conversion goals.

02

Checkout and Conversion Optimization

We improve the parts of the journey where revenue is won or lost, including product pages, cart behavior, and checkout UX. You get fewer drop-offs and a clearer path from visit to purchase.

03

Commerce Integrations and Internal Tools

We connect your storefront with the systems behind it, including payments, subscriptions, email platforms, and operational workflows. You get less manual work and cleaner data across the business.

04

Platform Migration and Rebuilds

We migrate ecommerce sites from outdated or limiting platforms to setups your team can actually run. You get a cleaner foundation, preserved business logic, and a launch plan that protects search visibility and sales.

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Our work

Real projects. Real results.

See all case studies
Trends by The Hustle - Premium newsletter case study cover image in Victorian engraving illustration style

Trends

From Broken Tech Stack to HubSpot Acquisition. How Refact helped The Hustle launch their premium newsletter in two weeks
Teton Gravity Research - Living the dream, traveling, pushing the limits case study cover in Victorian engraving illustration style

Teton Gravity Research

Teton Gravity Research has spent thirty years as a cultural institution in action sports, known for jaw-dropping films featuring the world's top skiers, snowboarders, and surfers. But by the time they came to Refact, their website had become a liability. The team was fighting their technology instead of creating content. 10,000 articles sat locked inside ExpressionEngine, a legacy CMS that was barely staying online. Previous migration attempts had stalled. They asked for a redesign; before quoting one, we asked harder questions about what their digital presence should actually do.
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Refact exceeded our expectations. Our conversion rate increased from 2.5% to 3.7% in a year, and users said the site was easy to navigate and had the info they needed.

Tim Sotoadeh

Founder & CEO, Broya

I appreciated the speed of communication on all fronts. Refact was super helpful on what the Shopify theme was missing, and beta users gave great initial feedback.

Shree Dhamija

Founder, Store OS

FAQS

Commonly asked questions

Get in touch

What kinds of ecommerce solutions does Refact build?

We build storefronts, subscription platforms, ecommerce migrations, and custom integrations that support how your team sells and operates. That includes Shopify, WooCommerce, WordPress, and custom development where off-the-shelf tools stop fitting.

Can you help with Shopify or WooCommerce migrations?

Yes. We handle replatforming with attention to URL structure, data migration, checkout logic, and the workflows your team depends on. The goal is to improve the platform without creating avoidable disruption.

How do you make sure the project fits our business model?

We start with discovery before development begins. That work clarifies what needs to be built, what can wait, and which platform decisions will actually support revenue, operations, and future growth.

Do you work with brands that already have an ecommerce site?

Yes. Many clients come to us when their current store is underperforming, hard to manage, or held together by too many plugins and workarounds. We can improve what is there or help you decide when a rebuild is the better move.

How long does an ecommerce project usually take?

It depends on the scope, integrations, and how much needs to change at once. Smaller optimization projects can move quickly, while full migrations and custom builds usually start with discovery so the timeline is based on real decisions instead of guesses.
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Get started

Talk to a team that understands ecommerce operations.

Tell us what you’re building and we’ll get back to you within one business day.

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