01
Research
We study your users, product data, and business context, so every UX decision starts from real behavior instead of guesswork.
UX Design
UX Design for startups, product teams, and growing businesses that need clearer user flows, better decisions, and a product experience people can actually use.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Make better product decisions before development
You get a product that is easier to navigate, easier to manage, and easier to improve over time. We use UX audits, research, wireframes, and testing to remove friction before it turns into expensive rework.
We work with media, ecommerce, education, membership, and software businesses that need digital product design grounded in real user behavior. Common engagements include UX audit services, UX research services, and end-to-end flow and wireframe design.
What we cover
Better user experience starts with clear evidence.
01
UX Audit
We review your current product, key journeys, analytics signals, and interaction patterns to find where users get stuck. You get a prioritized UX audit with practical fixes your team can act on.
02
User Research
We run interviews, surveys, and behavior reviews to understand what users need and where assumptions are off. You get decisions grounded in evidence instead of internal opinions.
03
Information Architecture
We organize pages, features, and content into structures users can understand quickly. You get cleaner navigation, clearer hierarchy, and less hunting around the interface.
04
User Flows
We map the steps users take through signup, checkout, onboarding, search, or account actions. You get simpler paths with fewer dead ends, extra clicks, and avoidable drop-offs.
05
Wireframes
We create low-fidelity screens in Figma to test layout, hierarchy, and flow before visual polish begins. You get alignment on what each screen needs to do before development starts.
06
Interactive Prototypes
We turn core journeys into clickable prototypes so stakeholders and users can move through the experience. You get faster feedback on usability without paying to build the wrong thing.
07
Usability Testing
We put designs in front of real users, watch where they hesitate, and revise the work based on what happens on screen. You get fewer surprises after launch and stronger confidence in the design direction.
08
Design Handoff
We document components, states, responsive behavior, and edge cases so engineers can build with less guesswork. You get a smoother handoff and fewer rounds of clarification during implementation.
Our work
Real projects. Real results.
How a Growing Media Brand Got the Platform to Match Their Ambition
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.
SingularityHub partnered with Refact to reimagine their digital platform, delivering a responsive, engaging, and scalable experience. With a fresh design and modern functionality, the revamped website both enhances the reader experience and empowers site authors and editors, offering new possibilities for content and layout control without touching code.
Our process
Reduce product risk with a proven design process.
02
Wireframes
We map screens, flows, and content hierarchy in low-fidelity layouts, so your team can align on structure before visual design.
03
Visual Design
We turn approved wireframes into polished interface designs, so the product feels clear, consistent, and ready for implementation.
04
Prototyping & Testing
We build clickable prototypes and test them with users, so friction shows up before engineering time is spent.
05
Handoff
We package specs, components, and responsive rules for developers, so the build phase starts with fewer assumptions and fewer gaps.
I'd say Refact exceeded our expectations. Our conversion rate went from 2.5% to 3.7%, and users told us the site was easy to navigate and had the information they needed.
Tim Sotoadeh
Founder & CEO, Broya
Refact's response speed is fast, and answers or solutions come as fast. Site speed went from a D to a B+, and the UX and Shopify audits were completed successfully.
Lawrence Hollins
Publisher, Down East Enterprise Inc.
Our sales have gone up and work went down. Refact got the user experience right and organized the backend tools for payments and our online community operations.
Nick Huber
Owner, The Sweaty Startup
FAQS
Commonly asked questions
What is included in your UX Design service?
Most UX Design engagements include a UX audit, user research, information architecture, user flows, wireframes, prototypes, testing, and handoff. We shape the scope around the product stage and the decisions you need to make next.
Do you offer UX audit services for existing products?
Yes. We review live products, prototypes, and redesigns in progress, then turn the findings into a prioritized action plan your team can use.
How is UX Design different from UI Design?
UX Design focuses on how the product works, how users move through it, and where friction appears. UI Design focuses on the visual layer, including typography, spacing, components, and interface polish.
Do you test designs with real users?
Yes, when the project calls for it. Usability testing helps us see where people hesitate, misunderstand labels, or miss critical actions before those issues become development costs.
What is a UX audit, and when do I need one?
A UX audit is a structured review of your current product to find friction, usability issues, and missed opportunities. It is a good fit when conversion is soft, navigation feels messy, or the team knows something is off but cannot pinpoint why.
Can you help with UX design for startups?
Yes. We often work with startups that need to define the right flows, scope an MVP, or validate assumptions before building too much. The goal is to help you spend intelligently, not design every possible feature upfront.
How long does the UX design process take?
A focused UX audit or UX review can take a few weeks, while broader UX design services take longer depending on research depth and screen count. We define the timeline during discovery so you know what will be delivered and when.
Will developers get everything they need to build the designs?
Yes. We provide developer-ready files, component guidance, responsive behavior, and notes on interactions and edge cases. Good UX work should reduce ambiguity for engineering, not create more of it.
Get started
A clear UX audit plan before you build more
Tell us what you’re building and we’ll get back to you within one business day.