01
Research
We study your users, business goals, and product constraints, so every design choice starts from real context instead of assumptions.
Product Design
We provide product design services for founders, publishers, ecommerce teams, and growing businesses that need clearer user flows, stronger interfaces, and developer-ready designs before build starts.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Build the right product with clearer design decisions
Good product design reduces guesswork. You get clearer user flows, faster decisions, fewer expensive revisions in development, and an interface that fits how your users actually behave.
We work on digital product design for SaaS products, media platforms, ecommerce experiences, member products, internal tools, and AI workflows. Most engagements focus on research, wireframes, and high-fidelity UI design.
What we cover
Better product design starts with a clearer product direction
01
User Research
We review user behavior, stakeholder input, support pain points, and competitor patterns to find what matters most. You get design decisions grounded in evidence instead of opinions.
02
Information Architecture
We organize screens, navigation, and content relationships so the product makes sense before visual design begins. This gives your team cleaner structure and fewer downstream changes.
03
User Flows
We map the paths users take through onboarding, search, checkout, dashboards, or core tasks. You get a shared view of how the product should work across key scenarios.
04
Wireframes
We create low-fidelity layouts in Figma to define hierarchy, layout, and interaction patterns before polish is added. You can review structure early and change direction while it is still inexpensive.
05
Interface Design
We turn approved flows into high-fidelity screens with clear typography, spacing, states, and responsive behavior. You get a product interface that looks credible and feels consistent.
06
Interactive Prototypes
We connect screens into clickable prototypes that let stakeholders and users test journeys before development. This helps validate assumptions and catch friction before code is written.
07
Design Systems
We define reusable components, patterns, and rules for buttons, forms, cards, navigation, and layouts. Your team gets consistency across the product and a faster path to future updates.
08
Developer Handoff
We prepare specs, tokens, responsive rules, and component guidance so engineering can build without guessing. You get a cleaner handoff and fewer rounds of clarification during implementation.
Our work
Real projects. Real results.
From Idea to AI MVP: Building Workform with Refact.
How a Growing Media Brand Got the Platform to Match Their Ambition
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.
Our process
Reduce product risk with a structured design process
02
Wireframes
We turn ideas into low-fidelity screen layouts and user flows, so your team can align on structure before visual details slow the conversation.
03
Visual Design
We design polished interface screens with clear hierarchy, reusable patterns, and responsive behavior, so the product feels credible and consistent.
04
Prototyping & Testing
We connect screens into interactive prototypes and test key tasks, so you can validate flows and fix friction before development begins.
05
Handoff
We package specs, components, and responsive rules for engineering, so developers can build with less ambiguity and fewer back-and-forth questions.
Refact was terrific at building the specifications from our requirements, and we've grown 5x since we started working together.
Scott Garcia
Product Manager, Trends.co
Refact exceeded our expectations. Our conversion rate increased from 2.5% to 3.7%, and users said the site was easy to navigate.
Tim Sotoadeh
Founder & CEO, Broya
They were excellent at understanding our vision. They delivered the prototype on time and implemented the design successfully on our site.
Ethan Brooks
Head of Content, Membership Community
FAQS
Commonly asked questions
What do your product design services include?
Our product design services typically include research, user flows, wireframes, interface design, prototyping, and developer handoff. The exact scope depends on what you are building and how much clarity you already have.
How is product design different from UX design or UI design?
Product design covers the full path from business goals and user flows to final screens and handoff. UX design focuses more on structure and usability, while UI design focuses more on the visual interface.
Do you test designs before development starts?
Yes. We use clickable prototypes and structured feedback to test flows, assumptions, and friction points before engineering begins. This lowers the chance of building the wrong thing expensively.
Will your team work with our developers?
Yes. We design with implementation in mind and prepare handoff files, component guidance, and responsive behavior for engineering. We can also stay involved during build to answer questions and protect design quality.
Do you design new products or improve existing ones?
Both. We design new digital products from early concepts, and we also redesign existing products that have usability, conversion, or workflow problems.
Can you help if we only have an idea and no requirements yet?
Yes. That is often where our discovery and research work is most useful, because we help turn a broad idea into a defined product direction and a realistic first version.
What tools do you use for digital product design?
We typically use Figma for wireframes, high-fidelity screens, component systems, and prototypes. We also document flows, requirements, and handoff details so design decisions carry cleanly into development.
How long does a product design project usually take?
It depends on the product complexity, number of flows, and how quickly decisions get made. A focused design phase can take a few weeks, while larger platforms or multi-role products take longer.
Get started
Get a clearer product design plan before you build
Tell us what you’re building and we’ll get back to you within one business day.