Build the right product. With a partner who stays.
We help non-technical founders and domain experts build online products, with clarity before code and a partnership that lasts.
Schedule a ConsultationOUR STORY
Refact was founded on a simple observation: most failed projects fail because they built the wrong thing.
Refact was founded by Saeedreza Abbaspour after a decade of helping founders and domain experts build online products. The company exists because of a simple observation: most failed projects fail because they built the wrong thing, not because they built it wrong.
Today, Refact is a product development studio that combines strategy, design, and engineering under one roof. We've helped over 100 founders build products with millions of users and dollars in profit. Our average client relationship is over two years, not because they're locked in, but because the partnership works.
We work with non-technical founders and domain experts who understand their market or field deeply but need a partner to translate that expertise into a working product.
WHAT WE BELIEVE
The hardest part isn't finding developers. It's knowing what to tell them to build.
Clarity reduces risk.
The hardest part isn't finding developers. It's knowing what to tell them to build. We invest in understanding what to build before building it.
Building is iterative.
You cannot know everything upfront. Things change as you build, learn, and talk. The right partner helps you navigate this, not pretend it doesn't exist.
Partnership over transactions.
We measure success in years, not sprints. Launch is just the beginning. We continue working together as your product evolves.
Honesty builds trust.
We tell founders when they're not ready. We give realistic assessments. We surface problems early. This honesty is why clients stay.
How We Work
From idea to product. Here's how we get there.
Discovery & Strategy
Product Design
Development
Ongoing Partnership
FAQS
Commonly asked questions
Who will I be working with?
Every project is led by senior team members who stay with you from discovery through launch and beyond. You'll work directly with Saeed and our core team, not junior staff or rotating contractors. The people who understand your product are the people building it.
Are you a remote team?
Yes. Our team works remotely, which allows us to hire the best people regardless of location. We've been remote since the beginning, so our processes are built for it. If you prefer in-person kickoffs or occasional meetings, we can accommodate that depending on location.
How do you communicate during a project?
We work in weekly cycles with a standing check-in call. You'll have direct access to the team via Slack or email. We share progress continuously, not just at the end of a sprint. Decisions are made together as we learn, not handed off and forgotten.
What if the project changes as we build?
We expect it to. Building is iterative. You learn things as you go that you couldn't have known at the start. Our process is designed to adapt with you. We re-prioritize, adjust scope, and make tradeoffs together. This is normal, not a failure of planning.
How do I know if we're a good fit?
The best way is to schedule a consultation. We'll talk about what you're building, where you are in the process, and whether we can help. We're honest about fit. If we're not the right partner, we'll tell you.
Let's talk
If you're building something and need the right partner, schedule a conversation.
Schedule for free consultation