Developer reviewing a custom WordPress page layout and live site preview on dual monitors

WordPress Development

We design, build, migrate, and support custom WordPress websites for publishers, ecommerce brands, and growing businesses that need a site their team can actually manage and a platform that can keep up.

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12+ years · 200+ projects · Avg client relationship: 2+ years

Working with us

Custom WordPress development with less friction behind the scenes

You get a WordPress site that is easier to publish on, faster to load, and built around how your business actually works. That can mean cleaner editorial workflows, safer migrations, better search stability, stronger conversion paths, or custom admin tools that remove manual work.

We handle WordPress development for media companies, membership businesses, ecommerce brands, and service firms that have outgrown themes, patchwork plugins, or hard-to-maintain legacy sites. Common work includes custom builds, WooCommerce development, and WordPress migrations.

What we cover

A better WordPress site starts with the right build decisions.

01

Custom Website Development

We build custom WordPress websites around your content model, user flows, and business goals instead of forcing everything into an off-the-shelf theme. You get a site that fits your team and stays easier to extend.

02

WordPress Redesigns

We redesign outdated WordPress sites without losing sight of what already works. That includes improving navigation, templates, and mobile behavior so the new site looks better and performs better.

03

Platform Migrations

We migrate sites into WordPress from legacy CMS platforms, old WordPress setups, or fragmented publishing systems. We map content, preserve URLs where needed, and reduce the SEO and data-loss risks that usually make migrations stressful.

04

WooCommerce Development

We build WooCommerce stores and paid content experiences with custom checkout flows, product logic, subscriptions, and integrations. You get ecommerce tools your team can manage without developer workarounds.

05

Custom Gutenberg Blocks

We create custom Gutenberg blocks and editorial components so your team can build pages, landing pages, and content layouts without touching code. That gives editors more control while keeping the site consistent.

06

Plugin and Integration Work

We develop custom WordPress functionality when plugins are not enough, and we connect WordPress to CRMs, email platforms, paywalls, analytics, and internal tools. You get cleaner operations and fewer manual steps.

07

Performance and SEO Foundations

We improve site speed, template structure, and technical setup so your WordPress site is easier for users to use and easier for search engines to crawl. That includes the practical work behind better Core Web Vitals, cleaner markup, and stable migrations.

08

Ongoing Support

We stay involved after launch with maintenance, security updates, feature work, and iterative improvements. You get a WordPress partner who already knows your system when the next priority shows up.

Our work

Real projects. Real results.

See all case studies
How a Growing Media Brand Got the Platform to Match Their Ambition
St. Louis Magazine case study cover in Victorian engraving illustration style
A regional publishing icon escapes a legacy CMS with 30,000 articles intact.
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.

Our process

Ship with fewer surprises through a proven build process

01

Discovery

We audit your current site, content model, plugins, integrations, and business goals, so the WordPress build starts with clear priorities and fewer hidden risks.

02

Design

We design responsive page templates, content layouts, and user flows in high fidelity, so you can review the WordPress experience before development begins.

03

Development

We build custom themes, Gutenberg blocks, WooCommerce features, and integrations in clean WordPress code, so your site is easier to manage and extend.

04

Launch

We handle staging, QA, redirects, migration steps, and DNS coordination, so your WordPress site goes live with less disruption to users, editors, and search traffic.

05

Ongoing Support

We maintain plugins, monitor performance, patch security issues, and keep improving the site, so WordPress stays reliable after launch instead of slowly degrading.

Their project manager was among the best I've worked with. They migrated 1,000+ articles, handled testing through production, and let our team focus elsewhere without micromanaging.

Ben Sullivan

Head of Digital, Keck School of Medicine of USC

Refact is great to work with in our complicated business. They launched a great-looking WordPress site, and our overall engagement grew by about 20% after launch.

John-Lawrence Smith

Publisher, Virginia Living

Refact's response speed is fast, and answers or solutions come as fast. Site speed went from a D to a B+, themes were safely updated, and we did not need an in-house webmaster.

Lawrence Hollins

Publisher, Down East Enterprise Inc.

FAQS

Commonly asked questions

Get in touch

What does a WordPress development company actually do?

A WordPress development company plans, designs, builds, and supports websites on WordPress. That can include custom themes, WooCommerce development, migrations, integrations, performance work, and ongoing maintenance.

Can you migrate our current site to WordPress without hurting SEO?

Yes, if the migration is planned properly. We map URLs, redirects, content structure, metadata, and QA steps carefully because that is what protects search visibility during launch.

Can you build custom Gutenberg blocks and admin tools?

Yes. We often create custom Gutenberg blocks, editorial tools, and admin workflows so your team can manage content without relying on developers for routine updates.

Is WordPress a good fit for publishers and content-heavy sites?

Yes, especially when it is customized around your editorial workflow and content model. WordPress is strong for publishing, archives, memberships, sponsored content, and teams that need a usable CMS.

Do you use prebuilt themes or build custom WordPress sites?

We usually build custom WordPress sites when the business has specific workflow, design, or functionality needs. We make that call during discovery so you do not overbuild or inherit a setup that is hard to maintain.

Do you offer WooCommerce development services?

Yes. We build WooCommerce stores and paid content systems with custom checkout logic, subscriptions, product setup, and integrations with the rest of your stack.

Do you help with WordPress performance and plugin issues?

Yes. We improve WordPress performance by auditing themes, plugins, templates, and hosting setup, then fixing the things that actually slow the site down or create instability.

Do you provide support after the site launches?

Yes. We stay involved with maintenance, security updates, feature work, and ongoing improvements because most WordPress sites need steady attention after launch, not a handoff and silence.

Get started

A clear WordPress plan before you rebuild

Tell us what you’re building and we’ll get back to you within one business day.