Saeedreza Abbaspour

Saeedreza Abbaspour

Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.

Operator reviewing WooCommerce to Shopify migration plan on two laptops at a desk
by Saeedreza Abbaspour

WooCommerce to Shopify Migration Plan

You will find that most WooCommerce stores don’t so much collapse as they calcify. An hour before a campaign is set to go, a plugin update will put the checkout out of commission. The marketing team won’t dare touch the theme unless a developer is on hand. Variant pricing goes adrift because you have three […]

Laptop showing an ecommerce category page next to a printed pricing sheet for SEO packages
by Saeedreza Abbaspour

Ecommerce SEO Packages: A 2026 Buyer’s Guide

You could argue that the bulk of ecommerce SEO packages on the market are built for a bygone era. The search landscape has moved on, and the old ways don’t hold up. Take the numbers from Pew Research Center: in a July 2025 review of some 68,879 searches they put together, they saw traditional organic […]

Ecommerce operator reviewing AI ecommerce personalization product recommendations on a laptop storefront
by Saeedreza Abbaspour

AI Ecommerce Personalization: A Practical Guide

You will find that the majority of ecommerce stores have yet to make a distinction between their visitors. Whether it is a first-timer who came in off a Google ad, a loyalist logging back on after a three-week absence, or someone from a deal site with a price to compare, they are all shown the […]

Operator reviewing ecommerce application development order dashboard on laptop at packing workspace
by Saeedreza Abbaspour

Ecommerce Application Development, Explained

Take the global numbers for retail websites: some 80% of the traffic is now coming from smartphones. In places like South Korea and China you will find over 70% of online sales are made on a phone. And yet, if you listen to most of the old guard in ecommerce, the talk is still all […]

Team sketching a generative AI development company system on a whiteboard
by Saeedreza Abbaspour

How to Hire a GenAI Development Company

The hardest part of buying generative AI is not picking the model. It is finding a partner who will tell you when your idea is too broad, your data is not ready, and a workflow change would beat the build. That kind of judgment is rare, and it is exactly what separates a generative AI […]

Person reviewing printed cost sheet to hire offshore AI engineer in New York
by Saeedreza Abbaspour

Hire Offshore AI Engineer in New York

Do the numbers for a senior AI engineer in New York and you are looking at $350,000 to $500,000 fully loaded. Put in the salary, benefits, recruiter fees, equipment and management overhead and that is what it runs. Then look at Clarista’s 2026 compensation analysis: put the same person on staff in India, Eastern Europe […]

Strategist mapping AI development services workflow on whiteboard with arrows and notes
by Saeedreza Abbaspour

AI Development Services: A Buyer’s Guide

Most AI engagements do not fail because the model was wrong. They fail before the model is chosen. The business problem is fuzzy, the data sits in three systems nobody owns, and the launch plan stops at the demo. Stanford’s 2026 AI Index reports that 88% of organizations now use AI in some form, yet […]

Team reviewing evaluation charts before deciding to outsource machine learning
by Saeedreza Abbaspour

Outsource Machine Learning Without the Demo Trap

You will see a wide variance in the numbers when you look at enterprise AI. Vendors will tell you their success rate is over 60 per cent, but an independent audit of such projects puts the figure for those that hit business objectives on the first try at between 20 and 35 per cent. That […]

Product team mapping a generative AI development services workflow on a wall
by Saeedreza Abbaspour

Generative AI Development Services

You can take it from MIT’s NANDA initiative: after reviewing 300 enterprise generative AI deployments, they concluded some 95% had no discernible effect on the P&L. ISG came to much the same conclusion in their 2025 survey of enterprises, though they put a finer point on it by noting that of all the use cases […]

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