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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
The numbers are stark: some 60 per cent of enterprise AI outlays amount to nothing in terms of material value, while a mere 5 or 6 per cent deliver at scale. This is the reality one has to face when looking to hire an AI chatbot development firm in 2026. There is no denying the […]
A small business website is not going to fall apart on the day it goes live. It will simply drift. The offer gets a little more defined, the staff expands, you put new services in a footer that no one ever looks at. Then comes a Tuesday when a prospect calls to ask if you […]
There is a common way software service buyers get burned, and it has nothing to do with the code itself. It is the decision to put pen to paper in the first place. Look at the post-mortems from CB Insights and you will see 42% of startup deaths are attributed to “no market need.” The […]
A founder can usually describe the problem in one breath and picture the first screen in their head. Then someone asks a harder question. Who is the first user, not the eventual one? What belongs in version one, and what stays out? How will you know it worked? That is the moment most founders start […]
You will not find many real estate websites that do not lose the sale before a listing is even viewed. The homepage can take four seconds to come up on a mobile device, the search function is cluttered with twenty checkboxes, and the mortgage widget has a way of moving the layout just as a […]
There is a lot of noise in the Wix versus WordPress debate, but most of it sidesteps the issue. Forget about which has the prettier editor or better templates. The question is whether you can put up with the architecture for the next three years. With Wix you have a managed SaaS product; the vendor […]
You can put in a request for the same website and get back three very different numbers: $2,400, $18,000 or even $92,000. There is no dishonesty involved. The vendors are all calling it a website but have priced distinct products. Then you look at the Clutch 2026 median for a business site project, which is […]
The Webflow versus WordPress debate is usually framed as no-code against open source, or designer tools against developer tools. That framing is misleading. The actual fork is architectural. WordPress is a programmable PHP application that runs your plugins on the server. Webflow is a closed SaaS that runs your site on infrastructure you cannot touch. […]
Branvas puts the conversion rate for a new Shopify store at roughly 1.4%. And when a cart is left behind, it is usually on account of some unanticipated shipping charge, a protracted checkout or an insistence on signing up. You will not find the platform to blame for any of those; they are the doing […]
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