Latest Case Study
Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.
Moving from Shopify to Magento is virtually unheard of. Public crawl data showed roughly 9,664 stores migrating from Magento to Shopify, including 1,262 in the past year, compared with just 293 stores making the reverse move from Shopify to Magento — a ratio of about 33 to 1. So if you are considering a Shopify […]
Shopify to WooCommerce migrations typically have no major issues on launch day, but problems usually crop up three weeks later when the marketing lead notices the top blog post now returns a soft 404, finance can’t reconcile last month’s orders due to uncommunicated changes in tax rules, or when a customer messages to say they […]
Most ecommerce web applications do not crash on launch day. They generally crash three months later, after a database lookup that used to take one second now takes twenty. An order can also go to payment twice because a webhook was retried without an idempotency key. The marketing team can also push a promotion the […]
The thunderous signal in every Directus vs Strapi discussion isn’t features or licensing. It’s a Turkish developer on X who says: “Strapi çok ram yiyordu“. Strapi was eating too much RAM. That statement, posted many times in Portuguese and French elsewhere, is the most consistent public reason why people switch. It serves as a cautionary […]
Your Shopify homepage achieves a score of 95 in Lighthouse. Your product page fails to close the sale. Treating Shopify speed optimization as a score project is the primary issue that leads to this disconnect. Real customers arrive at product URLs from Google Shopping, paid social, or email. Each of these pages has distinct images, […]
A WooCommerce store wouldn’t normally fail on a Tuesday. Most of the time, it calcifies. A plugin update can quietly break checkout an hour before a campaign. Variant pricing can get out of whack from concurrent edits to products. The marketing team doesn’t touch the theme because there is no developer to assist. Eventually, the […]
A Webflow site rarely crashes on a Tuesday. It starts to break down slowly instead. Each new step in the publishing process starts to get slower, new content types will not fit inside a CMS collection, the marketing team is forced to file support tickets for changes that once took five minutes, and the monthly […]
Most decisions about React CMS platforms are made in the wrong order. Teams select platforms that have a lot of stars on GitHub or platforms that simplify one developer’s process for creating a demo, not based on the needs of their users. Editors end up taking longer to publish content. Six months in, someone has […]
Website launches often encounter an array of issues well past their launch date. For example, bugs are identified three weeks after a new website goes live. These bugs include the Marketing team’s website category page accounting for 1/3 of their organic traffic being a soft 404, or low visibility page, and sales teams receiving lower […]
If you're building something and need the right partner, schedule a conversation.
Schedule for free consultation
