Web producer reviewing CMS content migration and redirect mapping on dual monitors

CMS Migration

We plan and execute CMS migration projects for publishers, ecommerce teams, and growing businesses that need to move content, data, and workflows to a better platform without losing SEO or momentum.

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12+ years · 200+ projects · Avg client relationship: 2+ years

Working with us

Move platforms with less risk and less cleanup later

A good CMS migration does more than copy content from one system to another. You keep the URLs that matter, preserve search equity, clean up years of content debt, and give your team a CMS they can actually use after launch.

We handle CMS migration for media companies, ecommerce brands, education organizations, and content-heavy businesses. Our work usually includes migration strategy, content and data transformation, and CMS implementation with editorial workflows.

What we cover

A safer CMS migration starts with knowing what should move

01

Migration Audit

We inventory content types, taxonomies, media, integrations, and legacy templates so the migration scope is real, not guessed. You get a clear picture of what should migrate, what should be consolidated, and what should be retired.

02

Content Mapping

We map old fields, post structures, and metadata into the new CMS so content lands in the right shape. This is where legacy HTML, custom fields, and inconsistent taxonomy get turned into a cleaner editorial model.

03

URL and Redirect Planning

We create URL maps, redirect rules, and canonical logic to protect rankings during wordpress migration and larger CMS platform moves. You keep the pages that matter reachable for users and understandable to search engines.

04

Content Conversion

We transform legacy content into the format your new CMS expects, including Gutenberg blocks, structured fields, and reusable modules. Your team gets migrated content they can edit without fighting raw code or broken layouts.

05

Integration Migration

We reconnect forms, paywalls, ecommerce systems, analytics, ad tools, and subscription platforms as part of the move. The new CMS works with the systems your business already depends on.

06

Editorial Workflow Setup

We configure roles, approval flows, templates, and publishing tools around how your team actually works. The result is not only a new platform, but a CMS your editors, marketers, or merchandisers can use with confidence.

07

Migration QA

We test migrated content, redirects, media, search, forms, and critical user flows across staging and production. This catches duplicate posts, broken links, missing assets, and formatting problems before they reach your audience.

08

Cutover and Launch Support

We manage the go-live sequence, including DNS, SSL, redirect deployment, rollback planning, and post-launch monitoring. You get a controlled cutover instead of a rushed switch with surprises.

Our work

Real projects. Real results.

See all case studies
St. Louis Magazine case study cover in Victorian engraving illustration style
A regional publishing icon escapes a legacy CMS with 30,000 articles intact.
Teton Gravity Research - Living the dream, traveling, pushing the limits case study cover in Victorian engraving illustration style
Teton Gravity Research has spent thirty years as a cultural institution in action sports, known for jaw-dropping films featuring the world's top skiers, snowboarders, and surfers. But by the time they came to Refact, their website had become a liability. The team was fighting their technology instead of creating content. 10,000 articles sat locked inside ExpressionEngine, a legacy CMS that was barely staying online. Previous migration attempts had stalled. They asked for a redesign; before quoting one, we asked harder questions about what their digital presence should actually do.
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.

Our process

Protect what matters with a migration plan built before launch

01

Audit

We assess your current CMS, content model, URLs, media, and integrations, so we know exactly what must be preserved and what should be cleaned up before migration.

02

Plan

We create the migration map for fields, redirects, templates, and rollback paths, so your team knows how the move will happen and what success looks like.

03

Migrate

We move content, data, and platform logic in controlled batches, so the new CMS is populated accurately without forcing a chaotic all-at-once switch.

04

QA

We verify redirects, formatting, search, forms, and editorial workflows across staging and production, so broken links and content issues are caught before users see them.

05

Launch

We coordinate cutover, monitor the live site, and validate DNS, SSL, redirects, and key user paths, so your CMS migration goes live with fewer surprises.

Their project manager was among the best I've worked with. They completed development, staging, and production testing, and we did not need to micromanage Refact.

Ben Sullivan

Head of Digital, Keck School of Medicine of USC

Refact is great to work with in our complicated business. They migrated our site from Metro Publisher to WordPress, and engagement grew about 20% after launch.

John-Lawrence Smith

Publisher, Virginia Living

They've really taken good care of this project, like they are the owners. Our Typo3 to WordPress migration was completed on time and within budget.

Owner, Special Education Training Firm

FAQS

Commonly asked questions

Get in touch

What is included in a CMS migration project?

A CMS migration usually includes content inventory, field mapping, URL planning, redirect setup, content transformation, integration work, QA, and launch support. If needed, it can also include redesign, CMS implementation, and editorial workflow setup.

Do you handle wordpress migration projects?

Yes. We handle wordpress migration projects from legacy CMSs, older WordPress setups, and proprietary publishing systems, including cases where content structures need to be rebuilt for Gutenberg or custom fields.

What platforms do you migrate from and to?

We commonly work with legacy publishing CMSs, WordPress, proprietary platforms, and ecommerce systems moving into WordPress, Shopify, WooCommerce, or custom setups. The right destination depends on your editorial needs, business model, and internal workflows.

Can you clean up content during the migration instead of moving everything?

Yes, and that is often the smarter approach. A migration is the best time to remove outdated content, merge duplicates, simplify taxonomies, and avoid carrying old clutter into the new CMS.

Can you migrate our site without hurting SEO?

Yes, if the migration is planned properly. We preserve or redirect important URLs, carry over metadata where needed, and test the live environment so search equity is protected as much as possible.

Can you migrate ecommerce content and products too?

Yes, when ecommerce migration is part of the CMS move. That can include product content, collections, CMS pages, blog content, and platform integrations such as Shopify, WooCommerce, or related systems.

How do you handle old URLs and redirects?

We map legacy URLs to their new destinations before launch and test redirect behavior in staging and production. If some content should not move, we plan intentional redirects or archive handling instead of leaving broken paths behind.

How long does a CMS migration take?

It depends on content volume, platform complexity, and how many integrations are involved. A smaller migration can move quickly, while large publishing archives or multi-system migrations need more planning, testing, and phased execution.

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Get a clear migration plan before you switch platforms

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