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Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.
Your Shopify homepage achieves a score of 95 in Lighthouse. Your product page fails to close the sale. Treating Shopify speed optimization as a score project is the primary issue that leads to this disconnect. Real customers arrive at product URLs from Google Shopping, paid social, or email. Each of these pages has distinct images, […]
A WooCommerce store wouldn’t normally fail on a Tuesday. Most of the time, it calcifies. A plugin update can quietly break checkout an hour before a campaign. Variant pricing can get out of whack from concurrent edits to products. The marketing team doesn’t touch the theme because there is no developer to assist. Eventually, the […]
A Webflow site rarely crashes on a Tuesday. It starts to break down slowly instead. Each new step in the publishing process starts to get slower, new content types will not fit inside a CMS collection, the marketing team is forced to file support tickets for changes that once took five minutes, and the monthly […]
Most decisions about React CMS platforms are made in the wrong order. Teams select platforms that have a lot of stars on GitHub or platforms that simplify one developer’s process for creating a demo, not based on the needs of their users. Editors end up taking longer to publish content. Six months in, someone has […]
Website launches often encounter an array of issues well past their launch date. For example, bugs are identified three weeks after a new website goes live. These bugs include the Marketing team’s website category page accounting for 1/3 of their organic traffic being a soft 404, or low visibility page, and sales teams receiving lower […]
A DNS record drifts. An SSL certificate expires overnight. A plugin update lands in production without staging. None of these would surface as red flags on a dashboard. The site continues to load for the developer that last interacted with it, while the customer attempting to purchase is met with an empty page. One founder […]
When a customer reset password question reaches your inbox for the fourth time on a Tuesday, the actual issue isn’t the question. The issue is that your support knowledge bases live in five places, and none are the place customers look at first. According to Gartner’s 2024 study of more than 5,700 customers, only 14% […]
When agencies are just coming up with a proposal, they often include a Next.js website. Often, they’ll do this before the goal of the website has even been determined. Someone will suggest Next.js, and the rest of the room will agree. They assume Next.js framework, and a project goes astray. Sure, Next.js can handle certain […]
You will not see a Shopify theme project fail on the day of launch. The trouble comes three months down the line: the marketing lead is forced to open a ticket just to put in a new section, Lighthouse has the store at 48 after you have let a dozen apps in, and the team […]
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