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Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.
When 4eck Media, an agency in Germany, put together a new site on a Strapi and Nuxt headless stack this past summer of 2023, they could not have predicted that by December 2025 their organic visibility would be down 90%. The solution was to go back to WordPress. In three weeks’ time keyword coverage was […]
You can have a law firm website that is all polished and put together, yet it remains a poor business asset. It will have the practice areas listed, the partners in their suits on display, a link to get in touch, and the whole thing looks finished. And for all that, it generates little to […]
You will not find the most telling figures in most of the writing on headless WordPress. Take 4eck Media, a German agency that made the move to a Strapi and Nuxt headless stack in the summer of 2023. By December 2025 they had put an end to it after organic visibility evaporated by over 90%, […]
A TechnologyChecker dataset puts the numbers in perspective: for every company that makes the switch from WordPress to Joomla, there are some five or six going the other way. Out of 42,000 moves from Joomla to WordPress, only about 8,500 have been recorded in reverse. It is a durable trend. What does not get reported […]
You will not find a one-click solution for moving a site from Webflow to WordPress. Any agency page with integrity, any migration document or practitioner thread will tell you the same. In truth, what is billed as a change of platform is more like a partial rebuild: you have to export what you can, make […]
A WordPress migration rarely fails on launch day. It fails three weeks later, when marketing notices that a category page responsible for a third of blog traffic is returning a soft 404, or when finance cannot reconcile last week’s Stripe transactions with the WooCommerce order log. By then the launch team has already declared victory […]
In the last measurement window, TechnologyChecker’s public crawl data put 4,431 stores on a path from Wix to Shopify, with only 2,366 making the reverse journey. But the numbers are not what is of interest here. What matters is the number of those transitions that put a quiet dent in quarterly revenue. It has nothing […]
You will not see most Shopify migrations go wrong on the day of launch. The trouble comes three weeks down the line, when a marketing lead spots a category page churning out soft 404s or finance is unable to square last month’s GMV with what was on the old system. Then a ticket from customer […]
Most rankings of the best ecommerce website design are ranked by the wrong thing. They look at hero videos, typography, and animated grids, then hand out awards. The stores that actually make money in 2026 look, by comparison, plain. Amazon is not on any moodboard. It is on almost every credit card statement. The gap […]
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