Masoud Golchin

Masoud Golchin

Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.

A large integration-mapping worksheet sits beside a compact B2B ordering portal, making the data contract visibly bigger than the front end.
by Masoud Golchin

B2B Portal Development: A Practical Roadmap

Ask the developers who build B2B portals where the hard work is, and few of them say the screens. One custom-software developer on r/manufacturing called the front end “fairly conventional.” The same developer said they knew of no plug-and-play way to connect a portal to each customer’s ERP. That gap is where most B2B portal […]

DIGITAL PRODUCT Explainer
by Masoud Golchin

Legacy System Modernization Strategies

In July 2025, the U.S. Government Accountability Office reviewed 11 of the most critical legacy systems in the federal government. Only three had a fully documented modernization plan. Seven of the systems with partial or missing plans already had modernization work underway. Most of these teams knew what to build. Few had written down how […]

An approved MLS record feeds a three-bedroom Austin listing into Broker B’s own map-based property search, with Broker A’s attribution intact.
by Masoud Golchin

IDX Website: What It Is and How to Build One

Only 26% of agents use a personal website with IDX, according to a 2026 NAR survey of 1,200 agents. That puts it 11th on the list of tools agents rely on. Meanwhile, 51% of buyers found the home they bought online (NAR 2024). Those two numbers explain most of the confusion around the IDX website. […]

A real mobile WooCommerce order confirmation stands in front of a staging terminal that records checkout checks and a successful backup restore.
by Masoud Golchin

WooCommerce Maintenance Service: What It Should Cover

Most WooCommerce failures don’t look like outages. The homepage loads, the update log says “success,” and the uptime monitor stays green. Meanwhile a payment gateway is rejecting cards, a batch of subscription renewals has failed, or a cached My Account page has stopped password resets from working. A WooCommerce maintenance service exists to close that […]

WordPress’s Scheduled Actions screen exposes failed order-email jobs in a store that is still running.
by Masoud Golchin

WordPress Ecommerce: What It Takes to Run

One store owner on Reddit described finding out that an email plugin had failed and no customer had received an order confirmation for two weeks. The store never went down. The homepage loaded, products sold, and payments cleared. That is how WordPress ecommerce usually fails. Nothing visibly crashes. A checkout, payment, or order step stops […]

A WooCommerce checkout sits above Chrome’s Network panel, where a storefront request finishes quickly but the order request is still waiting.
by Masoud Golchin

Headless WooCommerce: When It’s Worth It

Headless commerce is supposed to be the fast option. Shopify’s own real-user data says otherwise. Across the HTTP Archive and Chrome UX Report, the traditional Liquid themes generally beat the common headless frameworks on Core Web Vitals. Only well-optimized Hydrogen builds came out ahead. That result matters for anyone thinking about headless WooCommerce. A separate […]

A wholesale account record maps its prices, PO, payment terms, and stock from WooCommerce through to the ERP.
by Masoud Golchin

WooCommerce B2B: How to Set Up a Wholesale Store

It often starts with one email. A buyer asks for a CSV price list, Net 30 terms, and somewhere to enter a PO number at checkout. The request looks small. It shows that your store was built for retail, where anyone can sign up, pay by card, and see one price per product. A WooCommerce […]

One Shopify-to-Magento route passes through migration checks against 33 faint routes flowing the other way.
by Masoud Golchin

Shopify to Magento Migration Playbook

Moving from Shopify to Magento is virtually unheard of. Public crawl data showed roughly 9,664 stores migrating from Magento to Shopify, including 1,262 in the past year, compared with just 293 stores making the reverse move from Shopify to Magento — a ratio of about 33 to 1. So if you are considering a Shopify […]

A Shopify orders export sits behind a WooCommerce Orders screen, where a refunded order is marked for an independent spot-check.
by Masoud Golchin

Shopify to WooCommerce Migration: A Founder’s Guide

Shopify to WooCommerce migrations typically have no major issues on launch day, but problems usually crop up three weeks later when the marketing lead notices the top blog post now returns a soft 404, finance can’t reconcile last month’s orders due to uncommunicated changes in tax rules, or when a customer messages to say they […]

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