Masoud Golchin

There is a certain datedness to your site. The leads have gone soft, you are putting in a week for the smallest of edits and every plugin update is like flipping a coin. Even the editor team has taken to steering clear of the homepage. You know it is time to put a WordPress redesign […]

You will not find most WordPress sites failing on account of poor code. They fail because once they are live, there is no one left to take ownership of them. A certificate is allowed to run its course and expire. Some plugin has been two years out of date for as long as anyone can […]

You will not find the root of most site outages in the code. More often than not, it is a certificate that was left to lapse, a plugin put live without any staging, a DNS record with no documentation or a backup that has never been put to the test. The site runs along fine […]

You could be forgiven for thinking the matter is settled after reading the MACH Alliance’s 2025 report. Their research of 561 senior IT leaders puts it in black and white: 87% have put composable, API-first architecture in place and 90% are happy with their ROI. But don’t be so sure. The very same study tells […]

You will not find most legacy modernization projects failing at the rewrite. The trouble comes in the months leading up to it, when you have an aging system dictating some obscure business rule nobody can quite recall while payroll has to run and orders must ship. That is the gap where sponsors get testy and […]

You won’t see a WordPress to Shopify migration go wrong on launch day. It is three weeks down the line that you will have your troubles. That is when the marketing team puts two and two together and finds that a 404 is being served for a blog category page which was once responsible for […]

There is no question your store works. It has just ceased to do so in a clean fashion. You get the orders, but operations has to put in the handiwork to make stock levels tally. Then marketing comes along with an idea for a bundle or a subscription or wholesale pricing and you are left […]

You won’t find the root of most website outages in the code. More often than not, they are the result of a certificate renewal that was overlooked, a plugin update put live without first being vetted on staging, a DNS record left undocumented, or a backup no one has ever bothered to test. By the […]

You will find the same five-step recipe in most Squarespace to WordPress migration guides: get your XML, put down WordPress, run the importer, choose a theme and point the domain. The steps are there, but they are the easy part of the job. The importer does not touch the hard stuff: the URLs, redirects, media […]