01
Audit
We assess your current platform, content structure, records, media, and integrations, so we know exactly what must move and what should be cleaned up first.
Data Migration
Data migration services for businesses moving to a new platform, CMS, or commerce stack that need content, customer data, media, and URLs transferred accurately with minimal disruption.
12+ years · 200+ projects · Avg client relationship: 2+ years
Working with us
Move critical data without breaking what already works.
A good migration protects more than records. It preserves search visibility, keeps teams publishing, maintains subscriptions and memberships, and gives you a cleaner system on the other side. That takes more than export and import. It takes decisions about structure, cleanup, redirects, validation, and launch risk.
We handle data migration for media companies, ecommerce brands, membership businesses, education organizations, and teams replacing legacy systems. Our work usually includes source audits, data transformation, and launch support.
What we cover
A safer move starts with the right migration plan
01
Source Audit
We review your current platform, database structure, content types, media library, and integrations to see what can be migrated directly and what needs custom extraction. You get a clear inventory before any data starts moving.
02
Data Mapping
We map fields from the old system to the new one, including taxonomies, custom fields, authors, memberships, and relationships between records. This prevents messy imports that leave your team cleaning up after launch.
03
Content Transformation
We convert legacy content into the format your new platform actually uses, such as Gutenberg blocks, structured product data, or normalized CMS fields. You get migrated content your team can edit properly on day one.
04
Media Migration
We migrate files in batches, validate attachments, and handle heavy posts with large image counts or embedded assets. That reduces failed imports and missing media across the archive.
05
URL and SEO Preservation
We create URL maps, redirect rules, and validation checks to preserve high-value pages and avoid ranking losses. For content migration services, this is often the difference between a smooth relaunch and a traffic drop.
06
Commerce and Subscription Data
We migrate product data, customer records, orders, subscriptions, or membership information with attention to platform rules and billing edge cases. This is especially important in ecommerce data migration where operational mistakes show up fast.
07
Integration Continuity
We account for ESPs, CRMs, paywalls, analytics, ad systems, and other connected tools as part of the migration plan. You get a working ecosystem, not a new platform with broken handoffs.
08
QA and Cutover
We test records, templates, redirects, forms, and key user flows in staging before coordinating launch. We aim for zero downtime and keep rollback steps ready if something unexpected appears.
Our work
Real projects. Real results.
A regional publishing icon escapes a legacy CMS with 30,000 articles intact.
Teton Gravity Research has spent thirty years as a cultural institution in action sports, known for jaw-dropping films featuring the world's top skiers, snowboarders, and surfers. But by the time they came to Refact, their website had become a liability. The team was fighting their technology instead of creating content. 10,000 articles sat locked inside ExpressionEngine, a legacy CMS that was barely staying online. Previous migration attempts had stalled. They asked for a redesign; before quoting one, we asked harder questions about what their digital presence should actually do.
In four months, State Affairs worked with us to revamp their digital product for better performance, scalability, and user experience, leading to growth across multiple states.
Our process
Reduce migration risk with a methodical rollout
02
Plan
We create field maps, redirect logic, transformation rules, and rollback steps, so the migration has a clear path instead of guesswork.
03
Migrate
We run the migration in controlled batches across content, records, media, and integrations, so data moves accurately and downtime stays minimal.
04
QA
We verify migrated records, URLs, redirects, media, and key user flows in staging, so problems are found before launch instead of after.
05
Launch
We coordinate cutover, monitor redirects, integrations, DNS, and SSL, so the new platform goes live with the migration fully accounted for.
Their project manager was among the best I've worked with. They completed each migration stage through production and testing, and we did not need to micromanage them.
Ben Sullivan
Head of Digital, Keck School of Medicine of USC
Refact is great to work with in our complicated business. They migrated all our data from Metro Publisher to WordPress, and our overall engagement has grown by about 20% since launch.
John-Lawrence Smith
Publisher, Virginia Living
They've really taken good care of this project, like they are the owners. Refact migrated our site on time and within budget, with excellent planning and communication.
Owner, Special Education Training Firm
FAQS
Commonly asked questions
What do data migration services usually include?
Most migrations include auditing the source system, mapping fields, transforming content, moving files, preserving URLs, and testing the new setup. If subscriptions, products, memberships, or integrations are involved, those need to be planned as part of the migration too.
Can you preserve SEO during a migration?
Yes, if it is treated as part of the migration instead of an afterthought. That usually means URL mapping, redirect rules, metadata preservation, internal link checks, and post-launch validation of key pages.
Do you handle content migration services for large archives?
Yes. Large archives usually require batch processing, content cleanup, media validation, and decisions about outdated pages before anything is imported. The bigger the archive, the more important the planning becomes.
Can you migrate from a legacy or proprietary platform?
Usually, yes. Legacy systems often need custom extraction through APIs, database exports, scraping, or a mix of methods because standard migration tools are rarely enough.
How do you avoid losing data during a migration?
We start with a full inventory of what exists and define what should move, what should be archived, and what should be redirected. Then we validate sample records and full batches before launch so missing fields, broken relationships, and media errors are caught early.
What makes ecommerce data migration more complex?
Ecommerce data migration often involves products, variants, collections, customers, orders, subscriptions, and app dependencies that all behave differently. A clean import is not enough if checkout logic, customer history, or fulfillment workflows stop working.
Will there be downtime during the migration?
We plan for zero downtime when the platform and hosting setup allow it. Even when some disruption is unavoidable, the goal is to limit the cutover window and have rollback steps ready.
How long does a data migration project take?
It depends on the source system, data quality, archive size, and how many integrations are involved. A simple migration can move quickly, but a large or messy system needs time for cleanup, mapping, testing, and launch planning.
Get started
Get a migration plan before you move a single record
Tell us what you’re building and we’ll get back to you within one business day.