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Building an AI-Powered Tool to Transform How Journalists Learn to Pitch Solutions Stories
Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.
You will not see most Shopify migrations go wrong on the day of launch. The trouble comes three weeks down the line, when a marketing lead spots a category page churning out soft 404s or finance is unable to square last month’s GMV with what was on the old system. Then a ticket from customer […]
Most rankings of the best ecommerce website design are ranked by the wrong thing. They look at hero videos, typography, and animated grids, then hand out awards. The stores that actually make money in 2026 look, by comparison, plain. Amazon is not on any moodboard. It is on almost every credit card statement. The gap […]
You will not have any trouble choosing a tool for a headless CMS on React. The hard part is what you are left with after launch: who has ownership of the schema, what is going to break if a content type is altered, can your editors put an eye on a page in preview without […]
There is a certain datedness to your site. The leads have gone soft, you are putting in a week for the smallest of edits and every plugin update is like flipping a coin. Even the editor team has taken to steering clear of the homepage. You know it is time to put a WordPress redesign […]
You will not find most WordPress sites failing on account of poor code. They fail because once they are live, there is no one left to take ownership of them. A certificate is allowed to run its course and expire. Some plugin has been two years out of date for as long as anyone can […]
You will not find the root of most site outages in the code. More often than not, it is a certificate that was left to lapse, a plugin put live without any staging, a DNS record with no documentation or a backup that has never been put to the test. The site runs along fine […]
You could be forgiven for thinking the matter is settled after reading the MACH Alliance’s 2025 report. Their research of 561 senior IT leaders puts it in black and white: 87% have put composable, API-first architecture in place and 90% are happy with their ROI. But don’t be so sure. The very same study tells […]
You will not find most legacy modernization projects failing at the rewrite. The trouble comes in the months leading up to it, when you have an aging system dictating some obscure business rule nobody can quite recall while payroll has to run and orders must ship. That is the gap where sponsors get testy and […]
You won’t see a WordPress to Shopify migration go wrong on launch day. It is three weeks down the line that you will have your troubles. That is when the marketing team puts two and two together and finds that a 404 is being served for a blog category page which was once responsible for […]
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