Digital Product

There is a tendency to market SaaS application development as a matter of technology, but it is not. It is a mature discipline in which the technical stack has for the most part converged and the tooling is as good as it gets. An MVP that would have had you tied up for six months […]

When a B2B buyer gets to your website, the deal is well underway. In fact, Gartner reports 61% of them would rather buy without a rep, and you will find in other industry tallies that 70% or more of the evaluation is done before they ever take a sales call. Your site has to step […]

New CRM rollouts have a way of stalling on adoption, with some 40% failing in that regard. Then there is the other 20% that will be over budget before the team has even put the system to proper use. Do not think of these as outliers; they are the base rate for any CRM project, […]

Two vendors bid on the same product. One quotes a fixed price. The other quotes time and materials. Both proposals sound reasonable until you ask a harder question: who eats the cost when the scope changes, and how often will that happen? A Norwegian study of 35 public software projects found an 83% success rate […]

You will find active digital transformation programs in some 90% of organizations. Yet only a third or so can claim to have come in on time, on budget and within scope. McKinsey and BCG have been tracking that disparity for years with little change to report. So the question is not whether one should transform. […]

You will find that the majority of advice on putting together a subscription website is little more than a tooling exercise. The prescription is simple: install a plugin, connect Stripe, put a gate on a few pages and you have a product. You do have a site, but not a business. A subscription website is […]

In 2024, Gartner put more than 5,700 customers to the test and came away with some telling numbers. Only 14% of service problems were put to rest through self-service. Take an issue a customer would describe as “very simple” and you still only see resolution in about 36% of cases. And yet 88% of those […]

You will not see a custom web app project come to grief because the wrong framework was chosen. More often it is the case that the team put pen to code before anyone could put into a single sentence what the product was for and who it was for. By the time such omissions are […]

A small business website is not going to fall apart on the day it goes live. It will simply drift. The offer gets a little more defined, the staff expands, you put new services in a footer that no one ever looks at. Then comes a Tuesday when a prospect calls to ask if you […]