Parnia Sebti

Voice keeps arriving in product roadmaps for the wrong reason. A customer asked for hands-free access. A competitor shipped a voice skill. A weekend demo of an LLM turned two hours of speech into what looked like a working assistant. Someone on the team says, “We can add that.” The harder question is always whether […]

You have the contract in ink as of Tuesday. Yet come Friday, the W-9 is languishing in a Slack DM, an ID upload has been in the spam folder since last night and someone from your side has to put the client on the spot for brand assets that were already turned over. It is […]

Most product decisions get made on evidence nobody would defend in a meeting. A pricing page changes because someone on Slack “felt” it was too cluttered. A feature ships because three loud customers asked for it. A signup flow gets rebuilt on the strength of one investor comment. None of that is research. And none […]

Code is rarely the culprit when a product goes under. The failure usually sets in months before that, at the point where an opinion is mistaken for fact. A look at CB Insights’ post-mortems will tell you 35 to 42 percent of startups have fallen because there was simply no market need. The features were […]

You won’t find most website redesigns have failed on account of an unattractive new look. No, they fail because the team made the mistake of treating a business issue as one of style. They put a designer to work before they knew what the site was supposed to do, gave their blessing to a homepage […]

You will not find many UX audits that have failed on account of the reviewer’s oversight. More often they fail because the report is delivered as a PDF, receives some accolades in a meeting and then does absolutely nothing to alter course. The team goes on with shipping and the friction remains. Put it off […]

You will not find most teams bleeding money on bad code. They are more likely to lose it on a product that was put in motion before anyone could agree on what the problem was in the first place. The scenario is always the same: an idea is given the green light, some screens are […]

You won’t find the root of most product failures in engineering. They have their origins months before that, in a strong opinion being taken for evidence. The Standish Group’s 2024 CHAOS report (see the Atlassian overview of product discovery) has software project success running at some 31 per cent. About half are up against it […]

You will find that the majority of published website redesign checklists read like a creative brief: put in a new layout, give the hero some life, modernize the type and launch. It is that sort of framing which drives up the cost of a redesign. And for what? The 2026 WebAIM Million report has the […]