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Parnia Sebti is a project and account manager at Refact, coordinating teams, clients, timelines, and delivery across the studio’s work. She helps keep projects organized from planning through execution, making sure communication stays clear and priorities stay aligned. Her role connects client needs with the internal team’s workflow, helping turn requirements, feedback, and moving parts into structured delivery. At Refact, Parnia also contributes to shaping the internal tools and processes the team uses to manage projects more effectively and keep work moving with clarity.
Plenty of teams that “did discovery” still build the wrong product. They ran the interviews, filled in the journey map and clicked through the prototype, then launched to silence anyway. Usually the research wasn’t missing. It just never decided anything. Digital product discovery is how a team works out which problem to solve, what to […]
Almost every U.S. hospital already has a patient portal. According to ASTP/ONC’s analysis of 2024 American Hospital Association data, 99% of non-federal acute care hospitals let patients view their health information online, and 92% offer secure messaging. Use is a different story. In 2024, only 65% of people had been offered access and actually used […]
More than 170 people joined Breakthrough Brand’s All Access membership in its launch week. A few months later it closed. Demand was there. What its creator didn’t want was the work that came with it: new content every month, selling the renewal, and members expecting direct access to her. Most guides on how to create […]
Maya has three customer interviews, a landing page that gets some interest, and a Notion document full of feature ideas. A developer has quoted $30,000 to build version one. She still can’t answer the question behind the quote: who is this product for first, and what would prove it deserves the money? Most people in […]
Enterprise teams launched an average of 33 AI proofs of concept in 2023. Only about four reached wide deployment, according to the IDC and Lenovo CIO Playbook. S&P Global’s Voice of the Enterprise survey of 1,006 professionals put it another way: 46% of AI projects were scrapped between the proof of concept and broad adoption, […]
Most product roadmaps don’t fail because the template was wrong. They fail because the people in the room never actually agreed on the plan, and the document made it easy to hide that disagreement. A roadmap with a polished timeline gets signed off. But engineering quietly disagrees with parts of it, and sales pictures a […]
Most digital products die long before any code goes live. They usually die in the first two weeks, when a founder with real domain knowledge tries to turn that knowledge into a build plan and instead gets talked into producing a feature list rather than making a decision. The list keeps growing, deadlines slip, and […]
The excitement after a product launch is usually gone within three weeks. By then, there is some calm in Slack and activity on the product development roadmap you created prior to launch. So, you know what you need to do to ship the next product feature. But you are less certain if it is the […]
Voice keeps arriving in product roadmaps for the wrong reason. A customer asked for hands-free access. A competitor shipped a voice skill. A weekend demo of an LLM turned two hours of speech into what looked like a working assistant. Someone on the team says, “We can add that.” The harder question is always whether […]
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