Digital Product

Don’t be fooled by the Wix price in the ad. That is not what you will be paying. For a small business owner it is merely a starting figure, and once you factor in domain renewals, app fees, payment processing, business email and the renewal invoice that comes due in year two at nearly twice […]

You will find that most guides are barking up the wrong tree. They pose “how to create a subscription website” as an exercise in tooling: choose your plugin, hook up Stripe, put some content behind a gate and you are off to the races. You have a site, sure. But a business is something else […]

You will not find a membership site that has failed on account of the wrong plugin. They fail when 340 people sign up in the first month and only 80 come back, and you can make no headway in figuring out why. The paywall was fine. The product was not. To put it plainly, if […]

You will not have any trouble choosing a tool for a headless CMS on React. The hard part is what you are left with after launch: who has ownership of the schema, what is going to break if a content type is altered, can your editors put an eye on a page in preview without […]

You won’t find most website redesigns have failed on account of an unattractive new look. No, they fail because the team made the mistake of treating a business issue as one of style. They put a designer to work before they knew what the site was supposed to do, gave their blessing to a homepage […]

Three quotes for the same law firm website can come back at $4,000, $18,000, and $65,000. None of the vendors are lying. They are pricing three different products and calling all of them “a website.” Until you can tell which product you actually need, every quote will look either suspiciously cheap or insulting. That confusion […]

You will hear Contentful pitched as the go-to headless CMS for the enterprise, and you can make a case for it. The documentation is mature, the governance solid, and there is multi-language support and the sort of reliability that big brands demand. But there is a less publicised side to things that most explainers leave […]

According to the 2024 Global Outsourcing Study from Deloitte, you will find that over 76% of companies have outsourced at least one IT function. And the market is only getting bigger; with North America in the lead, the software development outsourcing space is on track for some $940 billion by 2034. But those figures do […]

You won’t find most MVPs failing in the code. They are dead months before that, in the mind of someone who has mistaken “minimum” for a shrunken version of all they plan to build one day. The numbers back this up: CB Insights’ post-mortems attribute some 35% of startup deaths to a simple lack of […]