Digital Product

You will not find many UX audits that have failed on account of the reviewer’s oversight. More often they fail because the report is delivered as a PDF, receives some accolades in a meeting and then does absolutely nothing to alter course. The team goes on with shipping and the friction remains. Put it off […]

You can lose a customer in the first ten seconds of him visiting your site. The hero video has loaded, a cookie banner is obscuring the link to the menu and the address is down in a footer he isn’t going to bother scrolling for. He was all set to put in a reservation but […]

Most projects do not go wrong because the code was hard. They go wrong because the buyer and the builder meant different things by “web development services.” One side pictured a brochure site. The other side pictured a logged-in product with billing, dashboards, and integrations. By the time that gap shows up, the budget is […]

You will see the same figure in most SaaS research of late: a 2024 study puts it at 67% for the share of SaaS failures that have no connection to the code. The product was fine. People just did not want it. That statistic alone is enough to tell you why the way we approach […]

The hardest part of a portal project is almost never the part you can see. Buyers compare vendors on dashboards, color palettes, and SSO checkboxes. The work that decides whether the portal still earns its keep two years later is somewhere else: identity, integrations, audit, resilience, ownership. The 2024 Change Healthcare breach, which the HIPAA […]

You will not find most teams bleeding money on bad code. They are more likely to lose it on a product that was put in motion before anyone could agree on what the problem was in the first place. The scenario is always the same: an idea is given the green light, some screens are […]

You won’t find the root of most product failures in engineering. They have their origins months before that, in a strong opinion being taken for evidence. The Standish Group’s 2024 CHAOS report (see the Atlassian overview of product discovery) has software project success running at some 31 per cent. About half are up against it […]

You will find that the majority of published website redesign checklists read like a creative brief: put in a new layout, give the hero some life, modernize the type and launch. It is that sort of framing which drives up the cost of a redesign. And for what? The 2026 WebAIM Million report has the […]

You will find most B2B redesigns are put forward as a design project and come out of the door as one. They have a way of failing for the same reason: the visual layer is not what makes or breaks a website for the business. Consider that by the time a prospect gets to your […]