Digital Product

Most projects that attempt to create portals ultimately fail months before the login screen is built. A need for “an account area” is identified and a SaaS tool almost fits. However, Zapier and some manual steps, along with a shared spreadsheet, are used as a stop-gap and in six months, staff are still copying data […]

Building a members-only website takes more than a weekend. You need a business with a sustainable management model. The website is a snapshot – the checkout page, login page, and rules for access. It’s what you offer that keeps members logging in beyond the excitement of launch. The real product is the value a member […]

Most marketplace ideas fail due to the same causes. Teams endlessly waste time choosing a platform and building screens, just to launch to an empty catalog. The buyers who show up leave because there’s no product to buy. The sellers who created the listings left because there’s no one browsing the catalog. The software works, […]

The excitement after a product launch is usually gone within three weeks. By then, there is some calm in Slack and activity on the product development roadmap you created prior to launch. So, you know what you need to do to ship the next product feature. But you are less certain if it is the […]

Most portal projects hit a dead end before a single screen is designed. A team believes a site needs “an account area.” A vendor’s demo looks clean. Six months later, customers continue to email the same four questions: “Where’s my order?” “Can I skip next month?” “Where’s my invoice?” “How do I cancel?” The portal […]

Shortlists for a digital product design firm are often misguided. Someone will screenshot five agency websites, forward them to the team with a note of which one looks strongest, and invite design feedback. The design is not what decides the outcome. The way studios are structured decides everything. A senior partner who sells and then […]

The thunderous signal in every Directus vs Strapi discussion isn’t features or licensing. It’s a Turkish developer on X who says: “Strapi çok ram yiyordu“. Strapi was eating too much RAM. That statement, posted many times in Portuguese and French elsewhere, is the most consistent public reason why people switch. It serves as a cautionary […]

Most custom ERP systems do not make it past the planning stages. The 2024 Panorama Consulting report on ERP outcomes approximates abandonment, delays, or cost overruns at between 50% and 75% of all implementations. When surveyed, practitioners tend to point to the same phenomena found when project failures are examined post-mortem. In most cases, the […]

According to Tenet’s product development statistics, only 24% of digital products make it to launch, and just 22% reach their target adoption. Consider the two statistics together. Shipping is hard. Being used is even harder. The gap between a product’s launch and a product’s incorporation into someone’s everyday routine is where most digital product development […]