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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
You will not find the difficulty of legacy software modernization in the new system. The hard part is those months in between, while the old platform is still on life support, running payroll and taking orders and hoarding every business rule that was never put to paper. Most programs come to grief in that gap, […]
You won’t find most nonprofit websites failing on account of a dated look. The trouble is what happens after launch: there is no one to own the site, the donate button has to vie for attention with eight other things on the homepage, and an update to a plugin can slip by unnoticed and put […]
You will hear the Shopify versus WordPress debate framed as a matter of software, but it is more than that. In truth, you are deciding how to run your business for the next couple of years. The stats make for easy talking points: WordPress is behind some 43% of websites, WooCommerce accounts for about 36% […]
A brand doing $150,000 a month in Shopify sales does not pay $105 a month for the platform. Commerce-UI’s 2026 analysis puts that store closer to $4,200 to $5,500 a month once payments, apps, and ongoing engineering are counted. The plan fee is real, but it is the smallest line item on the bill. That […]
You don’t have to get to the coding stage for an ecommerce app project to fail. They are prone to breaking long before that. The brief is too vague, the agency has every reason to nod along and say yes, and the buyer won’t know a $20k quote from a $90k one until six months […]
You can have three agencies put a price on the same store and get back $3,000, $28,000 and $140,000. It is easy to think they are being dishonest until you sit down with the proposals. In truth, one has put together a checkout, another a full store and the third a system that will run […]
Ask two developers to weigh in on Drupal versus WordPress and you will get diametrically opposed counsel, yet both will have a point. One will tell you to go with WordPress for the cost savings, the speed of launch and how readily a non-developer can put it to work. The other will insist that if […]
You will find that most maintenance quotes are a non-answer. The buyer puts the question on the table: “What is your monthly rate?” and the vendor gives you a flat figure. It is a number that conveniently obscures what really matters, like how the site is hosted or who is at the phone when something […]
Most first products fail for a reason that has nothing to do with code. They get built before anyone has tested whether the problem is real, whether the proposed solution is useful, and whether users will change their behavior to adopt it. That is the gap a minimum viable product is supposed to close. The […]
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