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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
Writing the code is by far the least expensive thing about a SaaS product in 2026. With the tooling available today you can have an MVP in the field in two to twelve weeks that would have had you tied up for six months in the past. The speed is no illusion and it has […]
You won’t find 38% of all the Shopify stores ever put together still in operation today. The numbers are stark: of the some 8.65 million stores the platform has seen, only about 5.3 million were running in early 2024. Don’t blame Shopify for that discrepancy. It is the natural result of buyers treating store development […]
You will find WordPress powering some 43 per cent of the top ten million sites on the web. Squarespace is in the low single digits by comparison. But that chasm in market share tells you little about what platform is right for you. The more pertinent question is not which is the bigger name, but […]
You can lose a customer in the first ten seconds of him visiting your site. The hero video has loaded, a cookie banner is obscuring the link to the menu and the address is down in a footer he isn’t going to bother scrolling for. He was all set to put in a reservation but […]
Most projects do not go wrong because the code was hard. They go wrong because the buyer and the builder meant different things by “web development services.” One side pictured a brochure site. The other side pictured a logged-in product with billing, dashboards, and integrations. By the time that gap shows up, the budget is […]
You will see the same figure in most SaaS research of late: a 2024 study puts it at 67% for the share of SaaS failures that have no connection to the code. The product was fine. People just did not want it. That statistic alone is enough to tell you why the way we approach […]
You will hear small business owners ask which chatbot to buy. It is the first question on their lips, but also the wrong one to begin with. You should be asking what you need the bot to do in a given corner of your operation: are you looking to capture leads, book an appointment, offload […]
Buyers tend to put the wrong question to a software modernization company first. You will hear them ask some variation of can you rebuild this? The one that is worth asking, and the one that will actually protect your revenue, is which of this should not be rebuilt in the first place? A decent partner […]
The hardest part of a portal project is almost never the part you can see. Buyers compare vendors on dashboards, color palettes, and SSO checkboxes. The work that decides whether the portal still earns its keep two years later is somewhere else: identity, integrations, audit, resilience, ownership. The 2024 Change Healthcare breach, which the HIPAA […]
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