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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
Don’t be fooled by the Wix price in the ad. That is not what you will be paying. For a small business owner it is merely a starting figure, and once you factor in domain renewals, app fees, payment processing, business email and the renewal invoice that comes due in year two at nearly twice […]
You will find that most guides are barking up the wrong tree. They pose “how to create a subscription website” as an exercise in tooling: choose your plugin, hook up Stripe, put some content behind a gate and you are off to the races. You have a site, sure. But a business is something else […]
You will not find a membership site that has failed on account of the wrong plugin. They fail when 340 people sign up in the first month and only 80 come back, and you can make no headway in figuring out why. The paywall was fine. The product was not. To put it plainly, if […]
You will find that the majority of B2B ecommerce projects are set up to fail from the get-go because they begin with the wrong question. The team will put their heads together and ask what platform they should be on, or which competitor’s site they ought to emulate. But the question that is harder to […]
Three quotes for the same law firm website can come back at $4,000, $18,000, and $65,000. None of the vendors are lying. They are pricing three different products and calling all of them “a website.” Until you can tell which product you actually need, every quote will look either suspiciously cheap or insulting. That confusion […]
You will hear the Shopify versus WordPress debate put in terms of software. But that is not what it is. It is really a question of how you intend to run your business over the next couple of years. The easy talking points are there for anyone to make. WordPress has some 43% of all […]
You will hear Contentful pitched as the go-to headless CMS for the enterprise, and you can make a case for it. The documentation is mature, the governance solid, and there is multi-language support and the sort of reliability that big brands demand. But there is a less publicised side to things that most explainers leave […]
According to the 2024 Global Outsourcing Study from Deloitte, you will find that over 76% of companies have outsourced at least one IT function. And the market is only getting bigger; with North America in the lead, the software development outsourcing space is on track for some $940 billion by 2034. But those figures do […]
You won’t find most MVPs failing in the code. They are dead months before that, in the mind of someone who has mistaken “minimum” for a shrunken version of all they plan to build one day. The numbers back this up: CB Insights’ post-mortems attribute some 35% of startup deaths to a simple lack of […]
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