Masoud Golchin

Masoud Golchin

Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.

Developer reviewing custom WooCommerce development code on a large monitor at a wooden desk
by Masoud Golchin

When Custom WooCommerce Development Is Worth It

There is no question your store works. It has just ceased to do so in a clean fashion. You get the orders, but operations has to put in the handiwork to make stock levels tally. Then marketing comes along with an idea for a bundle or a subscription or wholesale pricing and you are left […]

Technician performing website maintenance services on server rack equipment in a data center aisle
by Masoud Golchin

Website Maintenance Services: An Operator’s Guide

You won’t find the root of most website outages in the code. More often than not, they are the result of a certificate renewal that was overlooked, a plugin update put live without first being vetted on staging, a DNS record left undocumented, or a backup no one has ever bothered to test. By the […]

Strategist mapping URLs on a wall for a Squarespace to WordPress migration
by Masoud Golchin

Squarespace to WordPress Migration Guide

You will find the same five-step recipe in most Squarespace to WordPress migration guides: get your XML, put down WordPress, run the importer, choose a theme and point the domain. The steps are there, but they are the easy part of the job. The importer does not touch the hard stuff: the URLs, redirects, media […]

Person mapping URLs on a spreadsheet during a Wix to WordPress migration
by Masoud Golchin

Wix to WordPress Migration: Founder’s Guide

You won’t find a one-click solution for taking a site from Wix to WordPress. Hostinger is blunt about it in their migration docs: there is no official way to make the transfer of website content. Read that and you have the most important thing you need to know before you begin. In truth, what you […]

Hand marking a printed Shopify migration checklist next to a laptop showing a store admin
by Masoud Golchin

Shopify Migration Checklist That Holds Up

A Shopify migration fails for boring reasons. A redirect map that missed the blog. A variant import that turned three sizes into three separate products. A tax rule that worked on the old platform and quietly stopped working on the new one. None of these show up on launch day. They show up two weeks […]

Two architects comparing blueprints during a Drupal to WordPress migration planning session
by Masoud Golchin

Drupal to WordPress Migration: 2026 Playbook

You will not find a Drupal to WordPress migration that is simply a matter of moving data from one place to another. It is a translation of content models, and the two do not align. Where you have entities, bundles, fields, Paragraphs and revisions in Drupal, WordPress has its own way of doing things with […]

Operator planning a Magento to Shopify migration with catalog data and a URL redirect map
by Masoud Golchin

Magento to Shopify Migration: A Practical Guide

Public crawl data has us tracking about 5,186 stores making the trek from Magento to Shopify in the first half of 2026. Only 291 have gone the reverse direction. You could call that 18 to 1 ratio the most one-sided exchange in mainstream ecommerce; it is a sign the market has already decided. What those […]

Developer workstation showing WordPress admin and frontend code for headless WordPress CMS setup
by Masoud Golchin

WordPress Headless CMS: When It’s Worth It

Don’t let anyone tell you the hard part of a headless WordPress is linking up Next.js to the REST API. You can have a tutorial for that done in an afternoon. The difficulty comes in after you have launched: putting together preview workflows your editors will put their faith in, making schema changes without breaking […]

Headless CMS for ecommerce setup showing content editor and product page on two monitors
by Masoud Golchin

Headless CMS for Ecommerce: When It Pays Off

You won’t find many teams out shopping for a headless CMS as such. They are looking to put campaigns in front of customers without having to put a developer in the middle, or to cure some slow product pages, or to put an end to the habit of pasting the same content in four different […]

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