Free 30-minute call. No pitch, no obligation.
Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
You will find active digital transformation programs in some 90% of organizations. Yet only a third or so can claim to have come in on time, on budget and within scope. McKinsey and BCG have been tracking that disparity for years with little change to report. So the question is not whether one should transform. […]
You will find that the majority of advice on putting together a subscription website is little more than a tooling exercise. The prescription is simple: install a plugin, connect Stripe, put a gate on a few pages and you have a product. You do have a site, but not a business. A subscription website is […]
In 2024, Gartner put more than 5,700 customers to the test and came away with some telling numbers. Only 14% of service problems were put to rest through self-service. Take an issue a customer would describe as “very simple” and you still only see resolution in about 36% of cases. And yet 88% of those […]
You will not see a custom web app project come to grief because the wrong framework was chosen. More often it is the case that the team put pen to code before anyone could put into a single sentence what the product was for and who it was for. By the time such omissions are […]
The numbers are stark: some 60 per cent of enterprise AI outlays amount to nothing in terms of material value, while a mere 5 or 6 per cent deliver at scale. This is the reality one has to face when looking to hire an AI chatbot development firm in 2026. There is no denying the […]
A small business website is not going to fall apart on the day it goes live. It will simply drift. The offer gets a little more defined, the staff expands, you put new services in a footer that no one ever looks at. Then comes a Tuesday when a prospect calls to ask if you […]
There is a common way software service buyers get burned, and it has nothing to do with the code itself. It is the decision to put pen to paper in the first place. Look at the post-mortems from CB Insights and you will see 42% of startup deaths are attributed to “no market need.” The […]
A founder can usually describe the problem in one breath and picture the first screen in their head. Then someone asks a harder question. Who is the first user, not the eventual one? What belongs in version one, and what stays out? How will you know it worked? That is the moment most founders start […]
You will not find many real estate websites that do not lose the sale before a listing is even viewed. The homepage can take four seconds to come up on a mobile device, the search function is cluttered with twenty checkboxes, and the mortgage widget has a way of moving the layout just as a […]
If you're building something and need the right partner, schedule a conversation.
Schedule for free consultation
