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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
Most projects do not go wrong because the code was hard. They go wrong because the buyer and the builder meant different things by “web development services.” One side pictured a brochure site. The other side pictured a logged-in product with billing, dashboards, and integrations. By the time that gap shows up, the budget is […]
You will see the same figure in most SaaS research of late: a 2024 study puts it at 67% for the share of SaaS failures that have no connection to the code. The product was fine. People just did not want it. That statistic alone is enough to tell you why the way we approach […]
You will hear small business owners ask which chatbot to buy. It is the first question on their lips, but also the wrong one to begin with. You should be asking what you need the bot to do in a given corner of your operation: are you looking to capture leads, book an appointment, offload […]
Buyers tend to put the wrong question to a software modernization company first. You will hear them ask some variation of can you rebuild this? The one that is worth asking, and the one that will actually protect your revenue, is which of this should not be rebuilt in the first place? A decent partner […]
The hardest part of a portal project is almost never the part you can see. Buyers compare vendors on dashboards, color palettes, and SSO checkboxes. The work that decides whether the portal still earns its keep two years later is somewhere else: identity, integrations, audit, resilience, ownership. The 2024 Change Healthcare breach, which the HIPAA […]
You will find most B2B redesigns are put forward as a design project and come out of the door as one. They have a way of failing for the same reason: the visual layer is not what makes or breaks a website for the business. Consider that by the time a prospect gets to your […]
When you ask why so many stores are eyeing an exit from BigCommerce in 2026, the answer has nothing to do with the platform’s merits. It is simply a matter of the math. Take the new Open Payment Provider Fee on BigCommerce: if you are not using an embedded gateway, you will be on the […]
Most Shopify migration projects fail in the same predictable places: 301 redirects no one mapped, subscription tokens that won’t transfer, an ERP firing webhooks out of order, and a launch plan that treats QA like cleanup. The store goes live on Monday. By Wednesday, support is buried, organic traffic is down, and someone is asking […]
If you put the question “what does a website redesign cost in 2026” to anyone with an honest bone in their body, you will get a range in return, not a figure. You are looking at anywhere from a few hundred on the cheap side to several hundred thousand for the big end of town. […]
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