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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
Ask five agencies to quote the same web application and the numbers will not agree. One comes back at $30,000. Another at $180,000. A third asks for a paid two-week discovery before pricing anything. All three are quoting real work. They are just quoting different versions of your idea, with different assumptions about scope, quality, […]
A first product rarely succumbs to bad code. More often it is undone by a scope call made months prior, one where the team mistook a minimum viable product for a scaled down version of their ultimate vision. The numbers from CB Insights are telling: in their post-mortems some 42% of startup deaths are attributed […]
When it comes to deciding on managed services or staff augmentation, price is seldom the deciding factor. The real question is who is left holding the bag when things go wrong. On paper a staffing quote per engineer will always be more attractive than a monthly retainer with an SLA, but that illusion vanishes the […]
You would be hard pressed to find a consulting site with better polish that does not still come up short on the very thing it is supposed to do. The design is of the moment, the photography has been paid for and the copy has an air of intelligence about it, yet the inbox is […]
There is a tendency to market SaaS application development as a matter of technology, but it is not. It is a mature discipline in which the technical stack has for the most part converged and the tooling is as good as it gets. An MVP that would have had you tied up for six months […]
You will find the median Shopify store has a 1.4% conversion rate. The best in the class are at 3.2% and up. Do not put that disparity on the platform; the software is the same for everyone. It comes down to a few calls made in Shopify store setup — things like mobile weight, shipping […]
Building custom CRM software has never looked easier. AI coding tools can put together a working pipeline board over a weekend. One widely shared example on X put a full build at roughly $15,000 to $20,000, plus about $5,000 a year to maintain. Meanwhile your team pays per seat for a platform where half the […]
Two vendors bid on the same product. One quotes a fixed price. The other quotes time and materials. Both proposals sound reasonable until you ask a harder question: who eats the cost when the scope changes, and how often will that happen? A Norwegian study of 35 public software projects found an 83% success rate […]
There is a tendency among buyers to view AI integration as if it were a plug. Pick a model, make the connection to your product and off you go with something intelligent on the other end. The problem is that this is an expensive way to be wrong. For the most part the model is […]
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