Free 30-minute call. No pitch, no obligation.
Parnia Sebti is a project and account manager at Refact, coordinating teams, clients, timelines, and delivery across the studio’s work. She helps keep projects organized from planning through execution, making sure communication stays clear and priorities stay aligned. Her role connects client needs with the internal team’s workflow, helping turn requirements, feedback, and moving parts into structured delivery. At Refact, Parnia also contributes to shaping the internal tools and processes the team uses to manage projects more effectively and keep work moving with clarity.
Most website redesigns do not fail at launch. They fail in the first three weeks of planning, when nobody decides what problem the new site has to solve. The team picks a designer, debates fonts, argues over the homepage hero, and ships a prettier site that converts at the same rate, ranks slightly worse, and […]
You will not find the product design process in most blogs to be anything but clean. Research, ideate, prototype, test and ship. But go inside a company and you will see the one that is actually in play is far more of a mess. Sales has already put its name on a feature and design […]
You probably have this problem right now. You can explain your product idea clearly to a customer, investor, or friend. Then you sit down with a designer or developer, and everything gets fuzzy. You know what should change in the market. You know the pain. But turning that into something a team can actually build […]
You probably already have the product in your head. You can explain the market, the user pain, the rough workflow, and why this thing should exist. Then you sit down with a designer or developer, start talking, and within ten minutes everyone is using the same words to mean different things. That is when projects […]
You’ve got a product idea. Then you talk to users, your team, maybe an advisor, and suddenly you’ve got thirty more ideas. One person wants a dashboard. Another wants AI. A customer asks for exports. Your developer says the onboarding flow is the main issue. You are stuck trying to decide what matters now, what […]
Post category: InsightsTags: Product, OnboardingSlug: technical-specification-documentMeta description: What is a technical specification document? Learn how it keeps scope, budget, and development aligned before work starts. You have a product idea. The team sounds confident. Design files look polished. Then development starts, and within weeks you hear things like, “We assumed that part was out of […]
You’re paying invoices, reading sprint updates, and still wondering one simple thing. Is this project moving in the right direction? That question comes up in almost every founder conversation. Not because the team is failing, but because software progress is hard to see from the outside. A design mockup is visible. A construction site is […]
Founders usually ask what is a product engineer at a very specific moment. The idea is clear, early customer interest is real, and every conversation about building the product starts slipping into jargon, mockups, or feature lists that do not add up to a plan. A software product engineer closes that gap. They turn a […]
Worried about how to turn your big idea into a real product without wasting time and money? You’ve probably heard people mention Agile and DevOps, and it can sound more complex than it needs to be. Here’s the simple version. Agile helps your team decide what to build first. DevOps helps your team build, test, […]
If you're building something and need the right partner, schedule a conversation.
Schedule for free consultation
