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Parnia Sebti is a project and account manager at Refact, coordinating teams, clients, timelines, and delivery across the studio’s work. She helps keep projects organized from planning through execution, making sure communication stays clear and priorities stay aligned. Her role connects client needs with the internal team’s workflow, helping turn requirements, feedback, and moving parts into structured delivery. At Refact, Parnia also contributes to shaping the internal tools and processes the team uses to manage projects more effectively and keep work moving with clarity.
You probably have this problem right now. You can explain your product idea clearly to a customer, investor, or friend. Then you sit down with a designer or developer, and everything gets fuzzy. You know what should change in the market. You know the pain. But turning that into something a team can actually build […]
You probably already have the product in your head. You can explain the market, the user pain, the rough workflow, and why this thing should exist. Then you sit down with a designer or developer, start talking, and within ten minutes everyone is using the same words to mean different things. That is when projects […]
You’ve got a product idea. Then you talk to users, your team, maybe an advisor, and suddenly you’ve got thirty more ideas. One person wants a dashboard. Another wants AI. A customer asks for exports. Your developer says the onboarding flow is the main issue. You are stuck trying to decide what matters now, what […]
Post category: InsightsTags: Product, OnboardingSlug: technical-specification-documentMeta description: What is a technical specification document? Learn how it keeps scope, budget, and development aligned before work starts. You have a product idea. The team sounds confident. Design files look polished. Then development starts, and within weeks you hear things like, “We assumed that part was out of […]
You’re paying invoices, reading sprint updates, and still wondering one simple thing. Is this project moving in the right direction? That question comes up in almost every founder conversation. Not because the team is failing, but because software progress is hard to see from the outside. A design mockup is visible. A construction site is […]
Founders usually ask what is a product engineer at a very specific moment. The idea is clear, early customer interest is real, and every conversation about building the product starts slipping into jargon, mockups, or feature lists that do not add up to a plan. A software product engineer closes that gap. They turn a […]
Worried about how to turn your big idea into a real product without wasting time and money? You’ve probably heard people mention Agile and DevOps, and it can sound more complex than it needs to be. Here’s the simple version. Agile helps your team decide what to build first. DevOps helps your team build, test, […]
What is user story mapping? You have a strong product idea. Turning it into a buildable plan is the hard part. That is where user story mapping helps. We have seen this trip up more than 100 founders. It is a common problem, especially when the vision is clear in your head but not yet […]
Great products do not fail because the idea was bad. They fail because the plan was fuzzy. If you want to ship without burning cash or trust, you need a product roadmap that keeps everyone focused when things change. This guide explains how to build a product roadmap that actually works. It is for non-technical […]
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