Publishing & Growth

Ever feel like your content operation is a mess of emails, spreadsheets, and missed deadlines? You are not alone. When you’re trying to grow, that disorganization is not just annoying. It slows launches, wastes team time, and makes results harder to repeat. The Real Cost of Content Chaos in Your Business I was grabbing coffee […]

You can have a clean migration plan, solid design, and fully tested templates, then still lose money on launch day. The reason is simple. If website analytics and ads setup are not checked before launch, you can lose tracking, miss ad impressions, and create reporting gaps that are hard to fix later. This is one […]

Subscriber onboarding sets the tone for the entire customer relationship. The first few minutes after someone signs up can shape whether they stay engaged or drift away. A strong onboarding flow helps new subscribers understand what they signed up for, where to start, and why your product deserves a place in their routine. In this […]

Last week, operators from some of the country’s biggest publishers got together to talk about the hardest questions in media. What is happening with search? How do live events make real money? How should publishers use AI? And how fast do teams need to adapt now? Refact was there as a presenting partner, taking notes […]

A Media Operator (AMO), founded by Jacob Donnelly, is a community for entrepreneurs and operators in digital media and online publishing. Its summit brings together founders, executives, and operators who want practical ideas, strong conversations, and useful connections. On October 15, 2024, Refact will be in New York as a proud Presenting Sponsor of the […]

Choosing the best CMS for local newsrooms is not just a tech decision. It affects how fast your team publishes, how easily editors can work, and how much room you have to grow revenue over time. A good CMS should help reporters publish quickly, keep archives organized, support search traffic, and fit your budget. A […]

Social media product updates this week show a clear pattern. Platforms are trying to keep users engaged, add AI features, and open new revenue paths, even when the product logic is still unproven. Alongside those changes, a few media and publishing tools stood out too. This roundup covers new moves from X, Instagram, Substack, and […]

International Intrigue is a global affairs newsletter written by former diplomats. As the publication grew, it needed a website and visual identity that matched the quality of its reporting. Refact partnered with the team to redesign the experience, sharpen the brand, and build a stronger foundation for audience growth. Website Design The new site was […]

Cookieless advertising is no longer a future problem. It is a live shift for advertisers, publishers, and newsletter operators right now. This week, we asked two advertising experts what happens as third-party cookies disappear, and what publishers should pay attention to next. We started with a basic question: why do advertisers and publishers care so […]