Publishing & Growth

Push notifications have been a critical tool for news outlets in delivering news. They have also helped increase engagement and subscriptions. Delivered through apps and websites, these notifications can change how users consume news, but they can also influence your media’s performance. Let’s start taking a more detailed look at push notifications and in-app messages. […]

As 2024 rolls to a stop, we can look back at another year of disruptions in news and media. WhatsApp was forecast as a growing channel by Reuter, and it has certainly been growing. Everyone knows WhatsApp as an instant messaging app, but with the popularity of conversational bots powered by GenAI and so many […]

We’re excited to spotlight our growing partnership with Workweek, a leading platform that allows creators to engage and grow their audience in their own way. Working together with Workweek, we have helped empower these creators with the tools to publish newsletters, house their podcasts, and create courses. A Year of Progressive Collaboration We embarked on […]

This case study looks at how we helped Hampton, a community for high-growth CEOs and founders, fix their website problems. We show how Refact helped fix problems that started when Hampton migrated their site to a new CMS. We also made the website easier to edit, and keep it running smoothly. Read on to see […]

It’s 2024 and Gmail and Yahoo are ramping up their authentication measures for bulk senders, making it tougher to avoid landing in the spam folder. This shift demands a deeper understanding of email deliverability factors and best practices. Our guide breaks down these critical elements to help you navigate the changing email landscape successfully. Read […]

If you have not heard more than a couple rave reviews about SparkLoop, you may as well have been out of the newsletter business for the last year. The young referral app has been shaking up the newsletter scene with giant strides. Referral solutions aren’t exactly new, of course – even good ones. SparkLoop, however, […]

The challenge today is not just about producing quality content anymore. It has shifted to strategically positioning that content in a competitive, ever-evolving digital marketplace. This shift demands a thought-out approach, blending editorial finesse with sharp product management – a concept at the heart of modern media success. Our previous articles, “Product Management 101 for […]

Email marketing is a game-changer in the world of content. It’s direct, personal, and it gets your message right into your audience’s inbox. The best part? You don’t need a big budget to start. This blog post is all about demystifying email marketing for content creators like you. We’re diving into 10 free email marketing […]

With the increasing competition between news and media companies, it’s crucial to adopt a strategic, product-conscious approach to ensure their content not only reaches their audience but also deeply resonates with them. Product Thinking Drives Growth There’s a growing need for a strategic, audience-centered approach – a philosophy known as product thinking. This approach, which […]