Publishing & Growth

Around 60% of Google searches now end without a click, and when an AI Overview appears, Ahrefs panel data puts organic click-through loss near 58%. The ceiling for informational traffic has dropped, and most SEO auditing services have not caught up. Buyers still receive eighty-page PDFs that look thorough and change nothing. The audit names […]

You can have two vendors put in a bid for a technical SEO audit on the very same site and see one come in at $400, the other at $8,500. They will both tell you it is a “comprehensive technical audit” and make the same claims about crawlability, indexation, Core Web Vitals and structured data. […]

Put out your weekly post. Put some money behind it with paid traffic and be a presence on LinkedIn. You can do all of that and still have the traffic chart go nowhere for months on end. It is maddening, but then you realize the trouble is not what it seems. Content is an easy […]

You launched the product. Maybe it is a custom SaaS development project, a new online store, or a publishing site with a sharp niche. Then the quiet problem shows up. Nobody knows you exist, and you are not sure which search terms are worth chasing. Most founders start in the wrong place. They open a […]

Ever feel like your content operation is a mess of emails, spreadsheets, and missed deadlines? You are not alone. When you’re trying to grow, that disorganization is not just annoying. It slows launches, wastes team time, and makes results harder to repeat. The Real Cost of Content Chaos in Your Business I was grabbing coffee […]

You can have a clean migration plan, solid design, and fully tested templates, then still lose money on launch day. The reason is simple. If website analytics and ads setup are not checked before launch, you can lose tracking, miss ad impressions, and create reporting gaps that are hard to fix later. This is one […]

Subscriber onboarding sets the tone for the entire customer relationship. The first few minutes after someone signs up can shape whether they stay engaged or drift away. A strong onboarding flow helps new subscribers understand what they signed up for, where to start, and why your product deserves a place in their routine. In this […]

Last week, operators from some of the country’s biggest publishers got together to talk about the hardest questions in media. What is happening with search? How do live events make real money? How should publishers use AI? And how fast do teams need to adapt now? Refact was there as a presenting partner, taking notes […]

A Media Operator (AMO), founded by Jacob Donnelly, is a community for entrepreneurs and operators in digital media and online publishing. Its summit brings together founders, executives, and operators who want practical ideas, strong conversations, and useful connections. On October 15, 2024, Refact will be in New York as a proud Presenting Sponsor of the […]