Publishing & Growth

Grow a profitable digital publishing business. These guides cover newsletter strategies, paywall models, subscriber onboarding, email deliverability, and proven approaches to building sustainable reader revenue.
Cover image for 3 Types of Paywall for Your Publishing Platform

3 Types of Paywall for Your Publishing Platform

If you’re in the publishing sector –  whether you’re a startup media outlet, an established news organization, or a content creator looking for robust revenue streams – paywalls should be part of your shortlist vocabulary. They are ways to restrict access to content unless the user pays a fee or subscribes to a service. But […]

Cover-Freemium-vs-Premium_-Comparing-Two-Paywall-Models

Freemium vs Premium: Comparing Two Paywall Models for 2024

When it comes to paywalls (and, sooner or later, it will), two types of strategies stand out. Freemium vs premium is the choice for monetizing content, whether you’re a creator or publisher. We’re dedicating this article to comparing the two types of paywalls. Both approaches carry weight, with distinct benefits tailored to different business objectives […]

Crafting Trends’ Success: Idea to Acquisition in Months

Crafting Trends’ Success: Idea to Acquisition in Months

The Hustle was already a success with around a million subscribers when they started thinking about amping up their revenue with a paid newsletter: Trends. They wanted to create more in-depth stories catered to an exclusive audience. Their team had proved to be more than capable of managing that, but their tech stack was holding […]

The Daily Upside: A Case of Many Challenges

The Daily Upside: A Case of Many Challenges

The Daily Upside is a fast-growing media startup dealing in fresh business and investment stories. They now have over a million subscribers and stand out with their original content and professional journalism. When they came to us, though, they were in a tight spot. With a limited budget, a product that just wouldn’t scale, and […]

robot sending text emails using a computer and paper planes.

5 Benefits of Email Automation and How to Use Them

Tired of spending more time emailing your subscribers than crafting that good newsletter content you love to write? You don’t have to be, you know. Email automation can solve a lot of that for you, and you’ve probably heard this already. But what exactly can email automation do for your newsletter business? Well, that’s what […]

How To Know if Substack Is (Still) Right for You

How To Know if Substack Is (Still) Right for You

Substack lets you bootstrap your own creator-led media company for free. So what makes some newsletters start to look for Substack alternatives? Well, the problems start when the money comes in. In this article, we’ll explore the problem with Substack pricing and other limitations that make you second-guess if it’s the right platform for your […]

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