Publishing & Growth

Choosing the best CMS for local newsrooms is not just a tech decision. It affects how fast your team publishes, how easily editors can work, and how much room you have to grow revenue over time. A good CMS should help reporters publish quickly, keep archives organized, support search traffic, and fit your budget. A […]

Social media product updates this week show a clear pattern. Platforms are trying to keep users engaged, add AI features, and open new revenue paths, even when the product logic is still unproven. Alongside those changes, a few media and publishing tools stood out too. This roundup covers new moves from X, Instagram, Substack, and […]

International Intrigue is a global affairs newsletter written by former diplomats. As the publication grew, it needed a website and visual identity that matched the quality of its reporting. Refact partnered with the team to redesign the experience, sharpen the brand, and build a stronger foundation for audience growth. Website Design The new site was […]

Cookieless advertising is no longer a future problem. It is a live shift for advertisers, publishers, and newsletter operators right now. This week, we asked two advertising experts what happens as third-party cookies disappear, and what publishers should pay attention to next. We started with a basic question: why do advertisers and publishers care so […]

AI in newsrooms is no longer a side experiment. Big publishers are already testing it in search, drafting, and ad operations. Some tools are useful. Some look risky. All of them show the same thing: media companies are trying to save time, protect trust, and find new revenue. For teams planning similar shifts, the bigger […]

Push notifications for news media can help publishers bring readers back, grow habits, and support subscriptions. They can also hurt the experience when teams send too many alerts or send the wrong alerts at the wrong time. The difference usually comes down to strategy, not just the tool. This article looks at current benchmarks, user […]

As 2024 comes to a close, one thing is clear: publishers need stronger direct channels. Social platforms keep shifting the rules. Ad models are less stable. Audience loyalty is harder to earn and easier to lose. That is why WhatsApp newsletter monetization matters right now. WhatsApp started as a messaging app, but it now plays […]

Email deliverability best practices matter more than ever. Gmail and Yahoo now expect stronger authentication from bulk senders, and newsletter teams that ignore the basics are more likely to land in spam. If your open rates are dropping, your list quality may be part of the problem. Read to the end for a real example […]

SparkLoop for newsletter growth gets a lot of attention for one simple reason. It helps publishers turn existing subscribers into a growth channel. If your newsletter already has strong content and a clear audience, SparkLoop can help you get more signups without building a referral system from scratch. That said, software alone does not create […]