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Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
There is a quiet rewriting of the headless pitch in Shopify’s own 2023 Core Web Vitals report. The numbers tell a story: traditional Liquid storefronts clear all three metrics 59.5 per cent of the time. Hydrogen comes in at 35 per cent, with other headless frameworks hovering near 28%. It is enough to put to […]
There is a particular way you can tell when a CMS has been misused. The team ships at a pace the platform cannot match, and suddenly an editor is inquiring why a new field requires developer time, while the developer wonders why each editorial tweak calls for a migration. Before long, someone will point out […]
It is rare for a team to be undone by Next.js on the grounds of having made a poor framework choice. More often they fail because they have mistaken “we are using Next.js” for an answer in and of itself. It is not. Think of it as a point of departure, not a capability in […]
In the way one might select a caterer, most buyers go about choosing a software development firm: they look at the portfolio, put price on the table, have a pleasant call and then put pen to paper. Come six or twelve months down the line, however, a rescue developer will be left sifting through the […]
The statistics are hard to argue with: some 73% of digital agencies have white-label services in their mix, and the ones that outsource 40 to 60 per cent of delivery tend to see margins and growth rates 2.3 times higher. On paper the case is clear. Yet for many agencies buying white label WordPress development, […]
B2B buyers keep telling suppliers the same thing. Gartner’s 2025 research found that 61% prefer a rep-free buying experience, and Spryker’s aftersales data puts customer portals as the second most preferred service channel. The catch is that portals rank only fourth for actual usage. Buyers want to self-serve. Most suppliers have not made the self-serve […]
You will find that the majority of Webflow projects are doomed before the Designer is even launched. An agency will be given scope for a marketing refresh and deliver a site with a clean look, only to have the marketing team filing change requests six months down the line for things they were assured they […]
The choice between Strapi and Sanity is not as binary as it seems. In truth, you are deciding which set of trade-offs you want to contend with over the coming two years: vendor lock-in and pricing, or the burden of infrastructure and upgrades. Most of the trouble people have with one platform or the other […]
You will not find an insurance software failure that can be put down to a bad choice of framework. The trouble is when a team puts the tools in hand before they have accounted for every regulator, filed rate and business rule that applies to the product. We saw it with a Central European carrier […]
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