Free 30-minute call. No pitch, no obligation.
Saeedreza Abbaspour is the CEO of Refact, where he works across product, engineering, and sales. He sets the studio’s direction while staying closely involved in the work itself, from shaping product strategy and UX architecture to helping define the technical systems behind Refact’s projects. His role connects business thinking with hands-on product execution, giving him a practical view of how software should be planned, built, launched, and improved. At Refact, Saeedreza focuses on building a studio that can move quickly, solve real client problems, and turn ideas into reliable digital products.
You will find most B2B redesigns are put forward as a design project and come out of the door as one. They have a way of failing for the same reason: the visual layer is not what makes or breaks a website for the business. Consider that by the time a prospect gets to your […]
When you ask why so many stores are eyeing an exit from BigCommerce in 2026, the answer has nothing to do with the platform’s merits. It is simply a matter of the math. Take the new Open Payment Provider Fee on BigCommerce: if you are not using an embedded gateway, you will be on the […]
Most Shopify migration projects fail in the same predictable places: 301 redirects no one mapped, subscription tokens that won’t transfer, an ERP firing webhooks out of order, and a launch plan that treats QA like cleanup. The store goes live on Monday. By Wednesday, support is buried, organic traffic is down, and someone is asking […]
If you put the question “what does a website redesign cost in 2026” to anyone with an honest bone in their body, you will get a range in return, not a figure. You are looking at anywhere from a few hundred on the cheap side to several hundred thousand for the big end of town. […]
You will find that most WooCommerce stores don’t so much collapse as they calcify. An hour before a campaign is set to go, a plugin update will put the checkout out of commission. The marketing team won’t dare touch the theme unless a developer is on hand. Variant pricing goes adrift because you have three […]
You could argue that the bulk of ecommerce SEO packages on the market are built for a bygone era. The search landscape has moved on, and the old ways don’t hold up. Take the numbers from Pew Research Center: in a July 2025 review of some 68,879 searches they put together, they saw traditional organic […]
You will find that the majority of ecommerce stores have yet to make a distinction between their visitors. Whether it is a first-timer who came in off a Google ad, a loyalist logging back on after a three-week absence, or someone from a deal site with a price to compare, they are all shown the […]
Take the global numbers for retail websites: some 80% of the traffic is now coming from smartphones. In places like South Korea and China you will find over 70% of online sales are made on a phone. And yet, if you listen to most of the old guard in ecommerce, the talk is still all […]
The hardest part of buying generative AI is not picking the model. It is finding a partner who will tell you when your idea is too broad, your data is not ready, and a workflow change would beat the build. That kind of judgment is rare, and it is exactly what separates a generative AI […]
If you're building something and need the right partner, schedule a conversation.
Schedule for free consultation
