Digital Product

The hardest part of a portal project is almost never the part you can see. Buyers compare vendors on dashboards, color palettes, and SSO checkboxes. The work that decides whether the portal still earns its keep two years later is somewhere else: identity, integrations, audit, resilience, ownership. The 2024 Change Healthcare breach, which the HIPAA […]

You will not find most teams bleeding money on bad code. They are more likely to lose it on a product that was put in motion before anyone could agree on what the problem was in the first place. The scenario is always the same: an idea is given the green light, some screens are […]

You won’t find the root of most product failures in engineering. They have their origins months before that, in a strong opinion being taken for evidence. The Standish Group’s 2024 CHAOS report (see the Atlassian overview of product discovery) has software project success running at some 31 per cent. About half are up against it […]

You will find that the majority of published website redesign checklists read like a creative brief: put in a new layout, give the hero some life, modernize the type and launch. It is that sort of framing which drives up the cost of a redesign. And for what? The 2026 WebAIM Million report has the […]

You will find most B2B redesigns are put forward as a design project and come out of the door as one. They have a way of failing for the same reason: the visual layer is not what makes or breaks a website for the business. Consider that by the time a prospect gets to your […]

If you put the question “what does a website redesign cost in 2026” to anyone with an honest bone in their body, you will get a range in return, not a figure. You are looking at anywhere from a few hundred on the cheap side to several hundred thousand for the big end of town. […]

If you look at the CB Insights figures that get quoted in founder circles, 42% of startup failures in 2025 are put down to “no market need.” Don’t mistake this for products that couldn’t scale. These are things that ought not to have been built in the first place. Hardly ever is it a matter […]

Most website redesigns do not fail at launch. They fail in the first three weeks of planning, when nobody decides what problem the new site has to solve. The team picks a designer, debates fonts, argues over the homepage hero, and ships a prettier site that converts at the same rate, ranks slightly worse, and […]

You will not find the product design process in most blogs to be anything but clean. Research, ideate, prototype, test and ship. But go inside a company and you will see the one that is actually in play is far more of a mess. Sales has already put its name on a feature and design […]