Digital Product

You won’t find most MVPs failing in the code. They are dead months before that, in the mind of someone who has mistaken “minimum” for a shrunken version of all they plan to build one day. The numbers back this up: CB Insights’ post-mortems attribute some 35% of startup deaths to a simple lack of […]

You won’t find most nonprofit websites failing on account of a dated look. The trouble is what happens after launch: there is no one to own the site, the donate button has to vie for attention with eight other things on the homepage, and an update to a plugin can slip by unnoticed and put […]

You will find that most maintenance quotes are a non-answer. The buyer puts the question on the table: “What is your monthly rate?” and the vendor gives you a flat figure. It is a number that conveniently obscures what really matters, like how the site is hosted or who is at the phone when something […]

Most first products fail for a reason that has nothing to do with code. They get built before anyone has tested whether the problem is real, whether the proposed solution is useful, and whether users will change their behavior to adopt it. That is the gap a minimum viable product is supposed to close. The […]

Writing the code is by far the least expensive thing about a SaaS product in 2026. With the tooling available today you can have an MVP in the field in two to twelve weeks that would have had you tied up for six months in the past. The speed is no illusion and it has […]

You will not find many UX audits that have failed on account of the reviewer’s oversight. More often they fail because the report is delivered as a PDF, receives some accolades in a meeting and then does absolutely nothing to alter course. The team goes on with shipping and the friction remains. Put it off […]

You can lose a customer in the first ten seconds of him visiting your site. The hero video has loaded, a cookie banner is obscuring the link to the menu and the address is down in a footer he isn’t going to bother scrolling for. He was all set to put in a reservation but […]

Most projects do not go wrong because the code was hard. They go wrong because the buyer and the builder meant different things by “web development services.” One side pictured a brochure site. The other side pictured a logged-in product with billing, dashboards, and integrations. By the time that gap shows up, the budget is […]

You will see the same figure in most SaaS research of late: a 2024 study puts it at 67% for the share of SaaS failures that have no connection to the code. The product was fine. People just did not want it. That statistic alone is enough to tell you why the way we approach […]