Ecommerce

A brand doing $150,000 a month in Shopify sales does not pay $105 a month for the platform. Commerce-UI’s 2026 analysis puts that store closer to $4,200 to $5,500 a month once payments, apps, and ongoing engineering are counted. The plan fee is real, but it is the smallest line item on the bill. That […]

You don’t have to get to the coding stage for an ecommerce app project to fail. They are prone to breaking long before that. The brief is too vague, the agency has every reason to nod along and say yes, and the buyer won’t know a $20k quote from a $90k one until six months […]

There is no question your store works. It has just ceased to do so in a clean fashion. You get the orders, but operations has to put in the handiwork to make stock levels tally. Then marketing comes along with an idea for a bundle or a subscription or wholesale pricing and you are left […]

You can have three agencies put a price on the same store and get back $3,000, $28,000 and $140,000. It is easy to think they are being dishonest until you sit down with the proposals. In truth, one has put together a checkout, another a full store and the third a system that will run […]

You won’t find 38% of all the Shopify stores ever put together still in operation today. The numbers are stark: of the some 8.65 million stores the platform has seen, only about 5.3 million were running in early 2024. Don’t blame Shopify for that discrepancy. It is the natural result of buyers treating store development […]

A Shopify migration fails for boring reasons. A redirect map that missed the blog. A variant import that turned three sizes into three separate products. A tax rule that worked on the old platform and quietly stopped working on the new one. None of these show up on launch day. They show up two weeks […]

When you ask why so many stores are eyeing an exit from BigCommerce in 2026, the answer has nothing to do with the platform’s merits. It is simply a matter of the math. Take the new Open Payment Provider Fee on BigCommerce: if you are not using an embedded gateway, you will be on the […]

Most Shopify migration projects fail in the same predictable places: 301 redirects no one mapped, subscription tokens that won’t transfer, an ERP firing webhooks out of order, and a launch plan that treats QA like cleanup. The store goes live on Monday. By Wednesday, support is buried, organic traffic is down, and someone is asking […]

You will find that most WooCommerce stores don’t so much collapse as they calcify. An hour before a campaign is set to go, a plugin update will put the checkout out of commission. The marketing team won’t dare touch the theme unless a developer is on hand. Variant pricing goes adrift because you have three […]