Ecommerce

You will find the median Shopify store has a 1.4% conversion rate. The best in the class are at 3.2% and up. Do not put that disparity on the platform; the software is the same for everyone. It comes down to a few calls made in Shopify store setup — things like mobile weight, shipping […]

There is no sugar-coating the cost of a sluggish store in Shopify’s data: for every 100 milliseconds of load time you add, conversion takes a 3.5% hit. Some 80% of storefronts on the platform clear the Core Web Vitals; those that don’t are ceding sales to the ones that do. The culprit is rarely the […]

Branvas puts the conversion rate for a new Shopify store at roughly 1.4%. And when a cart is left behind, it is usually on account of some unanticipated shipping charge, a protracted checkout or an insistence on signing up. You will not find the platform to blame for any of those; they are the doing […]

The 2025 checkout benchmark from the Baymard Institute is telling: 62% of ecommerce sites do not put guest checkout front and centre, 65% have password requirements that are too onerous, and a staggering 94% have no adaptive error messages. Then there is the 2026 Million report from WebAIM which puts the average number of accessibility […]

In the last measurement window, TechnologyChecker’s public crawl data put 4,431 stores on a path from Wix to Shopify, with only 2,366 making the reverse journey. But the numbers are not what is of interest here. What matters is the number of those transitions that put a quiet dent in quarterly revenue. It has nothing […]

You will not see most Shopify migrations go wrong on the day of launch. The trouble comes three weeks down the line, when a marketing lead spots a category page churning out soft 404s or finance is unable to square last month’s GMV with what was on the old system. Then a ticket from customer […]

Most rankings of the best ecommerce website design are ranked by the wrong thing. They look at hero videos, typography, and animated grids, then hand out awards. The stores that actually make money in 2026 look, by comparison, plain. Amazon is not on any moodboard. It is on almost every credit card statement. The gap […]

You will find that the majority of B2B ecommerce projects are set up to fail from the get-go because they begin with the wrong question. The team will put their heads together and ask what platform they should be on, or which competitor’s site they ought to emulate. But the question that is harder to […]

You will hear the Shopify versus WordPress debate put in terms of software. But that is not what it is. It is really a question of how you intend to run your business over the next couple of years. The easy talking points are there for anyone to make. WordPress has some 43% of all […]