Ecommerce

You will not see a Shopify theme project fail on the day of launch. The trouble comes three months down the line: the marketing lead is forced to open a ticket just to put in a new section, Lighthouse has the store at 48 after you have let a dozen apps in, and the team […]

When a store comes to grief after a replatform, it is rarely on account of the agency having made a poor choice in logo font. The hard numbers tell the story: 70 per cent of ecommerce relaunches will put you 3.5 times over budget, and 62 per cent of those that have failed in the […]

In a recent year alone, Shopify put over $1.3 billion in the pockets of app developers, a far cry from the $233 million figure of 2021. The App Store is home to 12,000 or 25,000 live apps if you are inclined to believe the trackers. Such numbers are as much a warning as an invitation. […]

The Shopify vs WooCommerce debate almost never fails on the platform. It fails on the operating model behind it. A team picks WooCommerce because the plugin is free, then spends a year paying a developer to keep it stitched together. Another team picks Shopify because it looks simple, then hits a checkout customization the platform […]

It is rare for a Squarespace to Shopify migration to go wrong on launch day. The trouble comes two weeks down the line when a member of the marketing team sees a blog category churning out 404s, or a customer puts in an email because they can no longer access their old account. On the […]

The numbers from Swell’s 2026 replatforming statistics tell a story of restlessness in the ecommerce space: just 14% of operators are content with their present platform, while 77% have plans to make a move in the next twelve months. The research also puts it bluntly on the outcomes. Ninety percent of those who go through […]

There is a quiet rewriting of the headless pitch in Shopify’s own 2023 Core Web Vitals report. The numbers tell a story: traditional Liquid storefronts clear all three metrics 59.5 per cent of the time. Hydrogen comes in at 35 per cent, with other headless frameworks hovering near 28%. It is enough to put to […]

You will find the median Shopify store has a 1.4% conversion rate. The best in the class are at 3.2% and up. Do not put that disparity on the platform; the software is the same for everyone. It comes down to a few calls made in Shopify store setup — things like mobile weight, shipping […]

There is no sugar-coating the cost of a sluggish store in Shopify’s data: for every 100 milliseconds of load time you add, conversion takes a 3.5% hit. Some 80% of storefronts on the platform clear the Core Web Vitals; those that don’t are ceding sales to the ones that do. The culprit is rarely the […]