Ecommerce

It is rare for a Squarespace to Shopify migration to go wrong on launch day. The trouble comes two weeks down the line when a member of the marketing team sees a blog category churning out 404s, or a customer puts in an email because they can no longer access their old account. On the […]

The numbers from Swell’s 2026 replatforming statistics tell a story of restlessness in the ecommerce space: just 14% of operators are content with their present platform, while 77% have plans to make a move in the next twelve months. The research also puts it bluntly on the outcomes. Ninety percent of those who go through […]

There is a quiet rewriting of the headless pitch in Shopify’s own 2023 Core Web Vitals report. The numbers tell a story: traditional Liquid storefronts clear all three metrics 59.5 per cent of the time. Hydrogen comes in at 35 per cent, with other headless frameworks hovering near 28%. It is enough to put to […]

You will find the median Shopify store has a 1.4% conversion rate. The best in the class are at 3.2% and up. Do not put that disparity on the platform; the software is the same for everyone. It comes down to a few calls made in Shopify store setup — things like mobile weight, shipping […]

There is no sugar-coating the cost of a sluggish store in Shopify’s data: for every 100 milliseconds of load time you add, conversion takes a 3.5% hit. Some 80% of storefronts on the platform clear the Core Web Vitals; those that don’t are ceding sales to the ones that do. The culprit is rarely the […]

Branvas puts the conversion rate for a new Shopify store at roughly 1.4%. And when a cart is left behind, it is usually on account of some unanticipated shipping charge, a protracted checkout or an insistence on signing up. You will not find the platform to blame for any of those; they are the doing […]

The 2025 checkout benchmark from the Baymard Institute is telling: 62% of ecommerce sites do not put guest checkout front and centre, 65% have password requirements that are too onerous, and a staggering 94% have no adaptive error messages. Then there is the 2026 Million report from WebAIM which puts the average number of accessibility […]

In the last measurement window, TechnologyChecker’s public crawl data put 4,431 stores on a path from Wix to Shopify, with only 2,366 making the reverse journey. But the numbers are not what is of interest here. What matters is the number of those transitions that put a quiet dent in quarterly revenue. It has nothing […]

You will not see most Shopify migrations go wrong on the day of launch. The trouble comes three weeks down the line, when a marketing lead spots a category page churning out soft 404s or finance is unable to square last month’s GMV with what was on the old system. Then a ticket from customer […]