Ecommerce

Moving from Shopify to Magento is virtually unheard of. Public crawl data showed roughly 9,664 stores migrating from Magento to Shopify, including 1,262 in the past year, compared with just 293 stores making the reverse move from Shopify to Magento — a ratio of about 33 to 1. So if you are considering a Shopify […]

Most ecommerce web applications do not crash on launch day. They generally crash three months later, after a database lookup that used to take one second now takes twenty. An order can also go to payment twice because a webhook was retried without an idempotency key. The marketing team can also push a promotion the […]

You’re looking at two tabs, one with Shopify and one with WordPress. Shopify seems easier with its promise of a store without the need to hire a developer, but you’ve read WordPress is free. What’s really at stake is whether either platform will hold up cheaply and dependably a year and a half from now, […]

Your Shopify homepage achieves a score of 95 in Lighthouse. Your product page fails to close the sale. Treating Shopify speed optimization as a score project is the primary issue that leads to this disconnect. Real customers arrive at product URLs from Google Shopping, paid social, or email. Each of these pages has distinct images, […]

A public company spent roughly six months and approximately one million dollars developing a single Shopify store with finance back-end integration. Another team placed nine mostly senior engineers on a single shop migration and took almost a year to do it. Neither of these projects was doomed because of Shopify. Both of these projects failed […]

Three groups can quote the same ecommerce site for $4,000, $28,000, and $140,000. None of them are lying. Each is offering a unique product and calling it a store. Per Digital Applied 2026, the median cost of a small business site is between $8,000 and $25,000, while a custom ecommerce site is likely to cost […]

Most Next.js eCommerce projects don’t fail because of the framework. They fail on everything the framework doesn’t take care of. A team will choose Next.js because of how quickly they can build a product page, only to find themselves spending 6 months building the state of carts, tax rules, and order status. They spend more […]

You will not see a Shopify theme project fail on the day of launch. The trouble comes three months down the line: the marketing lead is forced to open a ticket just to put in a new section, Lighthouse has the store at 48 after you have let a dozen apps in, and the team […]

When a store comes to grief after a replatform, it is rarely on account of the agency having made a poor choice in logo font. The hard numbers tell the story: 70 per cent of ecommerce relaunches will put you 3.5 times over budget, and 62 per cent of those that have failed in the […]