Masoud Golchin

You ask, “How long will it take?” and the estimate you get back feels like a guess. That is where trust often breaks. This guide is about estimating software development time in a way you can actually use. You will learn why “simple” features swing so much, how teams build estimates, and how to turn […]

Building a new product can feel like working with the lights off. You have an idea you care about, but one question keeps coming back: “Will anyone actually use this?” That is what user research for founders is for. It helps you replace guesses with real signals from the people you want to serve, so […]

Introduction GA4 cross-domain measurement helps you track one user journey across multiple domains. If someone moves from your main site to a store, booking flow, or separate landing page, Google Analytics 4 can keep that visit in one session instead of splitting it in two. That matters because split sessions create bad data. You can […]

Welcome back to our series on preparing publisher websites for a safe, successful website migration. In part 5, we reviewed analytics and ad settings to help prevent revenue loss, reporting gaps, and extra stress. Now it is time for the final step, launch day. This is the moment when your new site becomes the live […]

Launching a new CMS is not the finish line. It is the point where hidden migration problems start to show up. If your team has already moved the first batch of content into the new system, now is the time to audit what made it over, what broke, and what still needs cleanup. This CMS […]

Preparing content for a CMS migration starts before any data moves. If you skip the prep work, you risk broken pages, missing fields, and a messy launch. In Part 2, we covered traffic performance. If you are still deciding whether a move makes sense, ask these 3 questions first. This is Part 3, focused on […]

Picking a WordPress page builder can save time, or create problems you deal with for years. The right choice depends on how your team works, how much control you need, and how much plugin complexity you can live with. This guide compares the most common options so you can choose a WordPress page builder that […]

After Wordle, publisher digital products are no longer a side experiment. They are becoming a real part of how media brands grow revenue, build habits, and reach people who may never start with news content. The New York Times helped set the pace. It is best known for Wordle, but it also built other products, […]

A good migration can still fail if you skip the prep work. This pre-migration checklist helps you capture the right baseline data, reduce risk, and avoid ugly surprises after launch. If you are planning a platform change, redesign, or CMS move, the work you do before migration will shape what happens after it. This article […]