Masoud Golchin

If you think you need a new CMS, pause before you migrate. A platform change can fix real problems, but it can also create expensive new ones if you rush it. Broken URLs, missing media, lost rankings, and frustrated editors usually start with bad planning, not bad luck. This article is part 1 of Disaster-Proofing […]

Cookieless advertising is no longer a future problem. It is a live shift for advertisers, publishers, and newsletter operators right now. This week, we asked two advertising experts what happens as third-party cookies disappear, and what publishers should pay attention to next. We started with a basic question: why do advertisers and publishers care so […]

MySQL indexing can make the difference between a fast app and a slow one. If your database has to read every row to answer a simple query, performance drops fast as data grows. This guide explains how indexes work, how to create them in MySQL, and when they help or hurt. If you are building […]

Scalable microsites give creator platforms room to grow without losing brand consistency. That was the challenge in our work with Workweek. As their platform expanded, each creator needed a site that felt distinct, stayed easy to manage, and could keep pace with new content formats like newsletters, podcasts, and courses. A Year of Steady Collaboration […]

A large university website cannot be moved with guesswork. This website migration case study shows how Refact helped the University of Southern California move a complex web ecosystem into a new digital home without losing critical content, structure, or search visibility. Working alongside USC and Digital Pulp, we supported the first phases of the move, […]

WordPress query optimization matters more as traffic grows. A site can look fine on the surface while slow database calls quietly drag down page speed, admin tasks, and server stability. If your site publishes often, runs WooCommerce, or supports a busy content team, small query issues add up fast. In this guide, we’ll cover practical […]

This Hampton CMS migration case study shows how Refact helped Hampton, a private community for high-growth founders and CEOs, recover from a difficult platform move. After a partial CMS migration left key assets behind and made simple edits harder than they should be, Hampton needed a partner who could fix the technical issues fast and […]

Media teams collect more data than ever, but media data insights only matter when they lead to better decisions. Pageviews, scroll depth, subscriptions, ad performance, and content engagement all tell part of the story. The hard part is turning that flood of numbers into clear actions your team can use. This is not about storing […]

Gutenberg best practices can save teams time, reduce editing mistakes, and make WordPress easier to manage. For agencies and creators, that matters. A clean block setup helps you build faster, keep layouts consistent, and hand sites off with less risk. At Refact, we have seen Gutenberg work well when the system is planned before the […]