Masoud Tahsiri

Push notifications for news media can help publishers bring readers back, grow habits, and support subscriptions. They can also hurt the experience when teams send too many alerts or send the wrong alerts at the wrong time. The difference usually comes down to strategy, not just the tool. This article looks at current benchmarks, user […]

As 2024 comes to a close, one thing is clear: publishers need stronger direct channels. Social platforms keep shifting the rules. Ad models are less stable. Audience loyalty is harder to earn and easier to lose. That is why WhatsApp newsletter monetization matters right now. WhatsApp started as a messaging app, but it now plays […]

Email deliverability best practices matter more than ever. Gmail and Yahoo now expect stronger authentication from bulk senders, and newsletter teams that ignore the basics are more likely to land in spam. If your open rates are dropping, your list quality may be part of the problem. Read to the end for a real example […]

SparkLoop for newsletter growth gets a lot of attention for one simple reason. It helps publishers turn existing subscribers into a growth channel. If your newsletter already has strong content and a clear audience, SparkLoop can help you get more signups without building a referral system from scratch. That said, software alone does not create […]

Media revenue growth no longer comes from content alone. Publishers need strong product strategy, clear user experience, and business models that fit how people read, subscribe, and return. The winners are not just producing more stories, they are building better digital products around those stories. This shift changes how media teams work. Editorial, design, data, […]

Email marketing helps creators build an audience they actually own. Social reach can drop overnight. An email list gives you a direct line to readers, listeners, buyers, and fans. If you are comparing free email marketing tools, start with one simple rule. Pick the platform that fits your current stage, not the one with the […]

Newsletter product thinking gives publishers a better way to grow. Instead of treating a newsletter like a simple email blast, it treats it like a product that should earn attention, improve over time, and support the business behind it. That shift matters. News and media teams face more competition, tighter margins, and readers with less […]

Newsrooms do not just publish stories anymore. They build digital products that readers use every day. That shift is why product thinking matters. Product thinking helps media teams move from a print-era mindset to a reader-focused one. Instead of only asking, “What story do we publish next?” teams also ask, “How does this story get […]

Our work with Stacked Marketer shows what happens when a growing media company gets the right technical partner. Over the past year, what started as help with a few urgent issues turned into an ongoing partnership focused on security, editorial speed, and site performance. Stopping Bot Attacks and Fake Sign-Ups One of the first problems […]