Hampton CMS Migration Case Study

This Hampton CMS migration case study shows how Refact helped Hampton, a private community for high-growth founders and CEOs, recover from a difficult platform move. After a partial CMS migration left key assets behind and made simple edits harder than they should be, Hampton needed a partner who could fix the technical issues fast and support the site as the business grew.

Introducing Hampton

Hampton is a vetted membership community for founders and CEOs of fast-growing companies. Co-founded by Sam Parr and Joe Speiser, the group brings together leaders who want smart peers, honest feedback, and practical support as they scale.

Launched in 2023, Hampton quickly grew to hundreds of members across dozens of states and several countries. Membership is selective. Founders generally need to be running a company with at least $1 million in revenue, which helps keep conversations useful and peer groups strong.

Members get monthly group meetings, a digital community, in-person events, educational sessions, and access to software perks. For founders making high-stakes decisions, that mix creates a strong support system.

Challenges After the CMS Move

Hampton came to Refact after moving its website to a new CMS. The migration had been handled by another agency, but the work was not fully completed. The result was a site that looked finished on the surface, but still had important technical problems underneath.

Some core assets, including images, JavaScript files, and CSS files, were still tied to the old platform. That created risk. If the old account changed or was shut down, parts of the site could break.

There was also an editing problem. Some pages had been hard-coded, which meant Hampton’s team could not easily update content from the CMS admin. Even small changes required technical help, and that slowed the team down.

At the same time, Hampton was growing fast. The company needed a site that was stable, easier to manage, and ready for regular updates. That is a common problem in website migration projects, especially when the first pass focuses on launch speed instead of long-term usability.

Fixing the Migration

Our first job was to complete the migration properly. That meant finding every asset still connected to the old system and moving it into the new CMS setup so the site could operate independently.

Moving Assets into the New CMS

We transferred images, JavaScript, and CSS files into the new environment. This reduced the risk of broken pages and removed Hampton’s dependency on the previous platform. It also gave the team a cleaner setup that was easier to maintain over time.

Stabilizing the Site

Once the assets were in the right place, the site became more reliable. Hampton no longer had to worry that hidden pieces of the website were still living elsewhere. That clean foundation mattered, because it made every future update safer.

Making the Website Easier to Edit

After the migration issues were resolved, we focused on usability for Hampton’s internal team. A website should not require a developer for every small edit. For a fast-moving company, that kind of setup creates delays and unnecessary cost.

We reworked the hard-coded pages so editors could manage content directly from the CMS admin panel. That gave Hampton more control over day-to-day updates and reduced dependence on technical support for routine changes.

The result was simple but important. Hampton’s team could move faster, publish updates more easily, and keep the site aligned with the business as it evolved.

Adding Email Capture Forms

We also added email capture forms to Hampton’s blog index and individual blog posts. This gave the team a direct way to turn content traffic into audience growth.

The forms were a practical addition, not a flashy one. They helped Hampton collect email addresses from interested readers and made the blog more useful as a business asset.

Ongoing Support as Hampton Grows

Our work did not stop after launch fixes. As Hampton kept growing, the website continued to need updates, improvements, and responsive support. Refact worked closely with Hampton’s internal team to keep the site dependable and easy to improve.

This kind of long-term partnership is where many teams see the most value. A migration is only the start. The real test comes after launch, when your team needs the site to stay stable while the business keeps changing. That is why we also support clients with website maintenance and support built for ongoing updates, fixes, and improvements.

What This Project Changed

For Hampton, the project solved three core problems. First, it completed a broken migration. Second, it gave editors more control over the website. Third, it created a more reliable setup for future growth.

That combination matters. A website is not just a marketing asset. It is part of how a company works every day, especially when content, lead capture, and ongoing updates all depend on it.

Need Help With a Migration?

Hampton’s story is a good reminder that a relaunch is not always the end of a project. If your site was moved to a new platform but still feels fragile, hard to edit, or dependent on old systems, it may need cleanup work after launch.

If you are planning a migration or fixing one that already went off track, contact our team. We help founders and growing teams reduce risk, clean up technical debt, and build websites that are easier to manage long after launch.