Masoud Golchin

Masoud Golchin

Masoud Golchin is a backend developer at Refact, working on server-side systems, internal tooling, and infrastructure. He builds and maintains the services that support both client projects and the team’s day-to-day development workflow. His work includes backend logic, developer tools, system reliability, and the technical foundations that allow products to scale and operate consistently. At Refact, Masoud focuses on creating practical engineering solutions that help the team move faster while keeping systems organized, maintainable, and dependable.

Founder reviewing a platform migration guide and system planning screens
by Masoud Golchin

Platform Migration Guide

Your platform got you to revenue. Now it might be the thing slowing you down. Most founders feel it before they can prove it. Pages get slower. Support tickets rise. Small feature requests take weeks. Then one big traffic spike hits and everything starts to wobble. If you are asking whether it is time for […]

Founder reviewing Shopify migration plan for ecommerce store launch
by Masoud Golchin

Shopify Migration Playbook

You don’t wake up one day and casually switch ecommerce platforms. If you’re planning a Shopify migration, your current store is probably slowing you down, costing you money, or both. This playbook is for founders who want a clean move, no lost orders, no broken customer accounts, and no sudden traffic drop. It follows the […]

Team planning ecommerce migration services for a growing online store
by Masoud Golchin

Ecommerce Migration Services

Your store should help you grow, not drain margin while it slows you down. If you are paying for workarounds, dealing with crashes, or watching customers quit at checkout, it may be time to look at ecommerce migration services. Think of a migration team like a moving crew for your online business. They move products, […]

Founder planning WordPress migration services for a business website rebuild
by Masoud Golchin

WordPress Migration Services

When your site starts slowing down your business, you begin looking at WordPress migration services. Not because it sounds fun, but because your website now affects revenue, growth, and daily operations. If publishing takes forever, pages load slowly, or your team needs a developer for every change, you are paying a website tax every week. […]

Team planning website migration services with site maps and screens
by Masoud Golchin

Website Migration Services

If your website feels like it fights you every week, it probably is. Pages load slowly. Simple edits take too long. New features feel risky. This is usually the point where founders start looking for website migration services because “we’ll fix it later” turns into “we can’t grow like this.” A migration is not just […]

Person reviewing web usability testing results on a laptop screen
by Masoud Golchin

Web Usability Testing Guide

You can have a great product and still lose users fast. They land on your site, start a key flow, then disappear. No complaint, no ticket, no exit survey, just a quiet drop in sign-ups and sales. If that sounds familiar, you are not alone. The issue is often not the idea. It is the […]

Team reviewing estimating software development time on a planning board
by Masoud Golchin

Estimating Software Development Time

You ask, “How long will it take?” and the estimate you get back feels like a guess. That is where trust often breaks. This guide is about estimating software development time in a way you can actually use. You will learn why “simple” features swing so much, how teams build estimates, and how to turn […]

User research for founders planning product decisions from interview notes
by Masoud Golchin

User Research for Founders

Building a new product can feel like working with the lights off. You have an idea you care about, but one question keeps coming back: “Will anyone actually use this?” That is what user research for founders is for. It helps you replace guesses with real signals from the people you want to serve, so […]

GA4 cross-domain measurement setup shown across two connected websites
by Masoud Golchin

GA4 Cross-Domain Measurement Guide

Introduction GA4 cross-domain measurement helps you track one user journey across multiple domains. If someone moves from your main site to a store, booking flow, or separate landing page, Google Analytics 4 can keep that visit in one session instead of splitting it in two. That matters because split sessions create bad data. You can […]

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