Estate Media
Optimization
Small technical changes can mean big business growth. Refact is available for monthly retainers as well as one-off optimization projects.
Maximize ROI by making calls-to-action more compelling and reducing churn. Refact specializes in:
- Product sales and payment recovery
- Premium membership signups
- Newsletter subscriptions
- Customer profile creation and data enrichment
Recover lost search traffic with a full audit by our web product experts. Make huge leaps in:
- Site speed and user experience
- Content structure and crawl depth
- Strategic content cleanup to improve crawl budget
- Web schema and templates
Make smarter strategic decisions by monitoring performance and identifying trends. Refact can:
- Build data dashboards
- Provide strategic insights
- Customize GA4 and Looker Studio setups
- Integrate live analytics tools and heatmaps
Data collection and strategy is at the heart of most web-based businesses. Refact handles:
- Crafting first-party data strategies
- Setting up CRMs and data warehouses
- Merging data from surveys and registrations
- Customer segmentation
Future-proofing a website means going beyond ads and commerce. That could include:
- Facilitating virtual events
- Generating leads to sell to other businesses
- Revenue sharing via syndication
- Building apps or other products
Estate Media
CRE Daily
Refact handles these common concerns.
Yes! Site speed is a huge factor in user experience, conversion, and search engine optimization (SEO). Google “highly recommends” businesses make sure their websites pass web experience metrics known as Core Web Vitals in order to be successful in search.
Still, considering the weight of programmatic advertising and other third-party scripts, many publishers have slow websites that are losing out on revenue-earning conversions like affiliate clicks, email sign-ups, and membership onboarding.
A recent test by The Financial Times found that slowing down their website by just 1 second caused a 4.9% drop in article views. A 3-second delay sunk article views by 7.2%.
Google algorithm changes that have forced digital publishers of all sizes to grapple with shriveling search engine traffic—particularly for product review content that once drove massive figures in affiliate earnings.
Refact helps customers improve SEO by boosting page load speed, reducing crawl depth with smart navigation and breadcrumbs, cleaning up thin content to improve crawl budgets, building new blocks to signal topic authority, and evaluating content taxonomy and strategies.
Refact does full site redesigns as well as bit-by-bit enhancements. In fact, we encourage businesses with tight budgets to start small and snowball improvements over the course of several months, adding and improving as we go.
Refact uses an approach that mixes waterfall (linear sequential phases) and agile development. That means we encourage building smaller, lower-fidelity versions and testing these changes early and often. The goal is to iterate quickly, learn, and adapt. Agile development is great for making faster, less-expensive changes to a website rather than waiting months for budget approval and development for a full-scale redesign.
The path to growth starts here.
Your tech can be seriously improved.
Optimization is a fantastic word that can mean just about anything: making page loads lightning fast, adjusting designs to boost newsletter sign-ups, setting up CRMs to organize and sell lead generation data sets, or improving web accessibility, to name a few.
Full site migrations and redesigns can be costly, but in addition to major web projects, Refact offers monthly hourly retainers to make low-cost adjustments that have a big impact on business.
Your brand can expand into new products.
Optimizations aren’t limited to your owned and operated website. Refact has years of experience refining user flows for Email Service Providers (ESPs, like Sailthru and Beehiiv), creating premium courses, building mobile apps, and using APIs to pipe content to all sorts of mediums and strategic partners.