Email Marketing

It’s 2024 and Gmail and Yahoo are ramping up their authentication measures for bulk senders, making it tougher to avoid landing in the spam folder. This shift demands a deeper understanding of email deliverability factors and best practices. Our guide breaks down these critical elements to help you navigate the changing email landscape successfully. Read […]

If you have not heard more than a couple rave reviews about SparkLoop, you may as well have been out of the newsletter business for the last year. The young referral app has been shaking up the newsletter scene with giant strides. Referral solutions aren’t exactly new, of course – even good ones. SparkLoop, however, […]

Email marketing is a game-changer in the world of content. It’s direct, personal, and it gets your message right into your audience’s inbox. The best part? You don’t need a big budget to start. This blog post is all about demystifying email marketing for content creators like you. We’re diving into 10 free email marketing […]

In an era where product thinking is revolutionizing industries, the newsroom is no exception. At the heart of this transformation is the concept of treating content as a product – a shift that requires a blend of editorial prowess and product management acumen. State Affairs stands as a prime example of this evolution, having redefined […]

Data is everywhere. From click-through rates to time spent on page, we’re drowning in a sea of numbers. But there’s a difference between collecting data and using it. That’s what we’re here to crack: the code of transforming raw data into actionable insights that drive decisions, not just discussions. This isn’t about hoarding numbers in […]

Tired of spending more time emailing your subscribers than crafting that good newsletter content you love to write? You don’t have to be, you know. Email automation can solve a lot of that for you, and you’ve probably heard this already. But what exactly can email automation do for your newsletter business? Well, that’s what […]