Insights

The University of Southern California (USC) embarked on an ambitious project to migrate its vast digital presence to a new, modern website. Refact, a leading design and development company, played a pivotal role in this significant transition. This case study explores how Refact’s expertise and collaboration with USC and Digital Pulp ensured a seamless migration […]

Handling database queries in WordPress is crucial for the efficient and secure functioning of your website. In this guide, you will find different ways of optimizing queries that interact with your database. Optimizing Queries: General Rules 1. Use WordPress API Functions Instead of Raw Queries Instead of writing direct database queries, you can use WordPress’s […]

This case study looks at how we helped Hampton, a community for high-growth CEOs and founders, fix their website problems. We show how Refact helped fix problems that started when Hampton migrated their site to a new CMS. We also made the website easier to edit, and keep it running smoothly. Read on to see […]

It’s 2024 and Gmail and Yahoo are ramping up their authentication measures for bulk senders, making it tougher to avoid landing in the spam folder. This shift demands a deeper understanding of email deliverability factors and best practices. Our guide breaks down these critical elements to help you navigate the changing email landscape successfully. Read […]

If you have not heard more than a couple rave reviews about SparkLoop, you may as well have been out of the newsletter business for the last year. The young referral app has been shaking up the newsletter scene with giant strides. Referral solutions aren’t exactly new, of course – even good ones. SparkLoop, however, […]

The challenge today is not just about producing quality content anymore. It has shifted to strategically positioning that content in a competitive, ever-evolving digital marketplace. This shift demands a thought-out approach, blending editorial finesse with sharp product management – a concept at the heart of modern media success. Our previous articles, “Product Management 101 for […]

Email marketing is a game-changer in the world of content. It’s direct, personal, and it gets your message right into your audience’s inbox. The best part? You don’t need a big budget to start. This blog post is all about demystifying email marketing for content creators like you. We’re diving into 10 free email marketing […]

With the increasing competition between news and media companies, it’s crucial to adopt a strategic, product-conscious approach to ensure their content not only reaches their audience but also deeply resonates with them. Product Thinking Drives Growth There’s a growing need for a strategic, audience-centered approach – a philosophy known as product thinking. This approach, which […]

Faced with a seemingly unbeatable deadline, Refact stepped up to the challenge, delivering a complete website redesign for Estate Media in record time. Here, we proudly present some details of our efforts at providing our client with a quality product under impossibly tight deadlines. Impossible for most, but not for us. Rapid Redesign and Development: […]